You made it. Welcome to ground zero of the World's First Crowd Sourced Beer Blog.
In November 2017, we partnered up with Ray Goodrich at Foothills Brewing in Winston-Salem to present a seminar about brewery blogging at the North Carolina Craft Brewers Conference. The point: blogging is a simple tool that can help you make storytelling an integral and lucrative part of your craft brewery marketing strategy.
Blogging is also an easy tool, and you don't have to be a writer or a poet to execute an interesting, informative craft brewery blog— you just have to be yourself... though we discovered that there were some writers and poets in the house that day.
We challenged the NCCBC participants to help us write the first edition of this collaboration beer blog. We asked them to weigh in on the idea of "coopetition" in the craft beer business, and we compiled their thoughts in this first-ever crowd sourced beer blog that we hope will be the first of many to come.
If you'd like to share your thoughts on coopetition, email us at firstname.lastname@example.org.
Include your name, brewery name, and job title, please.