Tell Us Your COVID-19 Story.
How is your barley company adapting to Coronavirus?
We want to hear from breweries, distilleries, and maltsters about their experience through the pandemic. We want to call consumers to action, tell your story to media, and create a strong voice for the barley community during this rampant dumpster-turned-forest fire. Here’s a quick guide to making the most of your Coronavirus statement on the RadCraft Industry Relief Hub.
COVID-19 Statement Checklist
☐ Give us the skinny on all revenue streams that your audience can support— including beer and food to-go and delivery, merchandise and gift card sales, and anything else you’re currently promoting.
☐ Let us know about promotions or special deals you have implemented to support sales.
☐ What community efforts are you involved in to prevent the spread of COVID-19, help your employees, or keep your audience entertained right now? Examples include production of hand sanitizer, non-profit donations, sales that support staff tips and beyond.
☐ Got a PSA for your audience? Quotes from your company leadership calling audiences to action are highly recommended.
☐ Share your boilerplate, or “about us” paragraph and best media contact at the company.
☐ Please share 1-3 high-resolution horizontal images to be posted on the Relief Hub and on @radcraftbeer social media social channels.