RadCraft

Group PR Coaching

Small businesses who engage with media and influencers can significantly broaden their sales and marketing reach, but often they don’t know where to start. Or they haven’t started because they think it’s too expensive.

If we haven’t met, I’m Em Hutto- Founder at RadCraft. I teach small marketing teams to execute their PR strategies like big agencies. In 2026, I’m excited to offer our first group coaching program that will teach you how to develop and foster relationships with journalists, execute wide-reaching press releases, and secure coverage that ultimately helps you sell more of your products— all in 6 short weeks.

This group setting is comprehensive, collaborative, and a screamin’ deal that you’ll reap the benefits of for years to come.

Create and compile brand and biography resources for media; Publish for ease of access

❋ Week One: Building A Media Kit

Boost event attendance and manage media invitations, day of hosting, and follow up 

❋ Week 4: Event PR 
❋ Week 2: Fostering Media Relationships

Build and expand media list; Cultivate authentic connections with journalists and influencers

❋ Week 3: Pitching, Sampling, & Executing Press Releases

Craft pitches and newsworthy press releases that secure coverage, Monitor coverage and analyze impact

Develop co-messaging media relations campaigns with fellow beverage makers, non profit organizations, and other business partners.

❋ Week 5: Collaborative PR

This session will feature a panel of craft beverage media sharing tips for working with journalists & influencers. 

❋ Week 6: Meet The Media

RadCraft’s Group PR Coaching cohort gathers virtually. Each 90-minute session will be recorded for participants to watch later, with additional resources shared via email each week. Participants on virtual sessions and those who complete each week’s optional action items will receive real-time feedback on their media relations strategies.

Our 2026 cohort is closed, and we’ll have more details for 2027 coming soon. If you want to form your own cohort or provide this training custom for your team, please reach out

Got questions? Drop us a line.

  • "RadCraft helps us tell our story the way we want it told, while bringing it to a much broader audience than we could ever hope for on our own. Emily is also great to bounce all marketing ideas off, and often helps us refine them into a better overall effort."

    Andy Jessen, Bonfire Brewing

  • "Love working with Emily - from a personal relationship to a business relationship, it's nice getting feedback, advice, and honesty from someone so connected in the industry."

    Emily Olander, Root Shoot Malting

  • " I had the pleasure of tapping Emily's PR wisdom for several years while she consulted for us at Karl Strauss. She knows her stuff and has an incredible ability to connect with others in a way that makes people feel welcomed and empowered. She is wicked smart and adept at building brands and shaping brand perception. She helped us establish and implement PR plans and tactics that secured noteworthy coverage and transformed our public image."

    Mark Weslar

  • "Emily is able to connect with others in such an easy way and is always encouraging and empowering those that she crosses paths with. She has a depth of knowledge about all things PR/Marketing/Craft Malt, creating a vision for various brands and working with them to implement strategies that align with their goals."

    Karen Mills

  • "Seriously, it's a great group of people doing great things. We partner with people, and their company has done great things with us."

    Ryan Evans, Bruz Beers