LOVELAND, CO— Colorado-based Root Shoot Malting and Traverse Image are proud to introduce their new documentary 100 Year Lease, created to convey the importance of family farms and conservation of Colorado agriculture. They will kick off a series of events at Colorado breweries to support this film beginning next week, in effort to save family farms one beer at a time.
100 Year Lease is the product of three years in the making, all dedicated to the education about and preservation of the American family farm. The film was shot by Traverse Image and will be branded by Colorado-based MTN Creative.
This new film features moving cinematography and storytelling about the preservation of local agriculture. “We rely on the land, and Mother Nature— and that's what we want to take care of,” says Todd Olander who co-owns Root Shoot Malting. “This business requires land, we need to be able to grow the barley to feed it, and we need to have that resource— the land— to grow it. Our mission is to put a plan in place so we can always have farmland.”
Root Shoot and Traverse Image will screen the short film for the first time on Thursday, March 5 at the Poudre Pub Talks at High Hops Brewery in Windsor. Guest speakers Todd and Steve Olander, Farmers and Co-Owners of Root Shoot will join us to talk about their family history of farming in Northern Colorado and the future of farmlands on a rapidly developing Front Range. Guests can enjoy beer on tap brewed with Root Shoot malt to boot. This event is free and open to the public, and guests should RSVP on Facebook.
Root Shoot and Traverse Image intend to work with their brewery and distillery partners throughout 2020 to create gatherings and conversations around the 100 Year Lease documentary. More film and trailer screenings will be announced in coming weeks.
Contact Emily Hutto at hutto@radcraftbeer.com with media inquiries about Root Shoot Malting or their 100 Year Lease documentary project with Traverse Image.
ABOUT ROOT SHOOT MALTING
Root Shoot Malting’s family of farmers grow, harvest and malt the finest grains to give brewers and distillers high-quality taste in every glass. Opened in 2016 on 1,500 acres of Olander Farms’ irrigated land in Loveland, Colorado, Root Shoot harvests alfalfa, wheat, corn, rye, and barley. Root Shoot gives breweries and distilleries the ability to procure local, consistent and high quality craft products. Find this craft maltster online at rootshootmalting.com.
ABOUT TRAVERSE IMAGE
Traverse Image is a Colorado digital film company with a focus on documentary films about the natural world. Traverse Image believes that films can inspire monumental change— the passionate company is tenacious in their pursuit of bringing powerful stories to life through film. Get inspired at traverseimage.com.