EAGLE, CO — Bonfire Brewing’s packaging redesign continues with the introduction of WtfO Double IPA in 12 oz. cans, set to hit stores in six packs this week. Bonfire began this artwork refresh last year with new Demshitz Brown Ale and Kinder Pale Ale cans.
WtFO is a Double IPA named after WFO, a previously unnamed run at Vail Mountain, and with a nod to the experimental nature of the beer, which contains an ever changing slate of lupulin in all its forms. The debut cans feature Summit, Citra, Amarillo, and Mosaic hop varietals for notes of grapefruit, tropical fruit, and tangerine.
“We've used, and may use again, lupulin powder in the beer,” explains Bonfire Co-Owner Andy Jessen. “We'll dabble with fresh hops if available, and could also explore the use of hop oils and concentrates. Who knows? In any event, we expect it to change regularly as we use this beer to explore the boundaries of the style.” The new WtFO cans display a dazzling cosmos overlooking a mountain corridor, encapsulating the spirit of experimentation and the great state of Colorado.
Bonfire plans to release cans of WtFO in their home market of Eagle County beginning this week, with shipment to additional markets around the state the following week. WtFO is also regularly available on draft at Bonfire’s tasting room.
Redesigns for Firestarter IPA and Brush Creek Blonde Ale 12 oz. cans are set to follow the release of WtFO and will be available beginning April 2018.
For more information about Bonfire Brewing, contact Emily Hutto at firstname.lastname@example.org.
ABOUT BONFIRE BREWING
Craft enthusiasts and outdoor adventurers gather around Bonfire Brewing in Eagle, Colorado, where the beers are driven by quality, curiosity, and community. Launched in 2010, Bonfire is steered by husband-and-wife owners Andy and Amanda Jessen as they continue on their path of sustainable growth. Cans of Bonfire’s year-round beers are available in liquor stores and restaurants across Colorado. Gather ‘round Bonfire online at facebook.com/bonfirebrewing while the new bonfirebrewing.com is under construction.