LITTLETON, CO— Living The Dream Brewing Company is coming off of its best sales year yet, which included the introduction of many new SKUs to the Colorado beer marketplace. The brewery was proud to expand its team and continue to serve its community amid the pandemic climate with great beer and philanthropic efforts. Behold, the 2021 Living The Dream Brewing Year in Review.
PRODUCTION & SALES
2020’s installation of a Forgeworks 15 BBL brewhouse, an Alpha Brewing Operations canning line, and a Ska Fabricating Half Pint depalletizer allowed Living The Dream to expand sales, distribution, and capacity in 2021. The addition of new tanks in 2021 continued that expansion, and allowed Living the Dream to experience a massive growth in production.
Living the Dream surpassed 2000 BBL in 2021, a 33% growth from the previous year. Their wholesale numbers grew 80+%. In this focus on wholesale operations, they added sales representatives and grew their overall footprint.
TEAM
Living The Dream Brewing continued to expand the Living The Dream team, which is now up to 14 employees. Thanks to the commitment of their staff to take changes in their stride, the brewery was fortunate enough to not lay off any employees through COVID-19 restrictions.
BEER
Living the Dream Brewing released numerous beers on tap in 2021, including fresh variants of the award-winning Powder Run Vanilla Cream Ale, canned Fly Reel Amber and Mountain Drive, and the first-ever can in their Cocktail Series— a Barrel Aged Old Fashioned American Strong Ale.
Living The Dream partnered with the Highlands Ranch, Colorado Whole Foods location to release a small batch of an experimental IPA: Zap! Smash! that was available in the fall for a short time. Living the Dream plans to continue their partnership with Whole Foods this year.
ACCOLADES
Living The Dream Brewing was honored at the 2021 Can Can Awards with not one, but three medals. 7 Speed IPA took home gold in the American IPA category, Ice Climber Double IPA was awarded silver in the Double IPA category, and Powder Run Cream Ale took silver in the Fruit, Herb, and Spice category.
Living the Dream also received seven total awards in the 2021 Denver International Beer Competition. Their Ice Climber Double IPA, Barrel Aged Barleywine, and Powder Run Vanilla Cream Ale were gold medal winners. Fly Reel Amber Ale, 7 Speed IPA, Rock Climber IPA, and Stubborn Monk Belgian Dubbel were all honored with silver medals.
COMMUNITY
Living The Dream’s continued its partnership with the Highlands Ranch Community Association, which included the Backcountry Wilderness Wheat and the Midnight Trail Cam Wheat beer collaborations, and Beer For Bucks night with donations for each pint sold. In total, the brewery donated $3,137 to the association in 2021— a 20 percent increase from 2020’s contributions.
“We also sponsor and support the Highlands Ranch Race Series and donate to many local fundraisers,” said Living the Dream owner Jason Bell. “Community support is critical to us.”
MOVING FORWARD
2022 is underway at Living the Dream with fresh beer releases and events like Monday trivia, Bend & Brew yoga, and monthly Rotating Tap comedy night. The brewery’s partnership with the Highlands Ranch Community Association is among their community priorities, along with the continued Beer For Bucks program on the third Thursday of each month.
Customers can also look forward to the return of the brewery’s barrel-aged beer showcase, and the company’s 8th anniversary celebration this summer.
Living The Dream fans should be on alert for new Powder Run variants and new canned recipes in 2022.
Learn more about the brewery’s canned beer lineup in this press kit, and contact Emily Hutto at hutto@radcraftbeer.com with media inquiries.
ABOUT LIVING THE DREAM BREWING
Living the Dream Brewing is a craft brewery established in 2014 in Littleton, our home base for adventure in Colorado. Built on a foundation of brewing beer using only the finest ingredients, Living the Dream celebrates the people, places, and activities of the Centennial State. Live the life you've imagined, and join us at livingthedreambrewing.com.