DURANGO, CO— Ska Brewing, home to Colorado’s OG IPA in a can, is celebrating 10 years of its Modus Hoperandi recipe with custom label artwork, specialty merchandise, and a summer full of Modus events and specials. Bring on the Summer of Modus.
A nod to its punny name, Modus Hoperandi was the first of many India Pale Ales that helped establish Ska as a skilled IPA house, and one of the country’s original canned IPAs when it debuted in 2009. To-date, this beer is one of Ska and Colorado’s most award-winning, with recognitions in seven national and another seven international beer award programs— including the Stockholm Beer and Whiskey Festival and the European Beer Star. Modus will go down as the first canned IPA available in Sweden, and a convert beer for many a macro fizzy lager drinker in Colorado and beyond. Earlier this year, USA Today called Modus one of America’s most delicious beers.
Modus Hoperandi is a beer that the Ska team has put the most effort into developing, says Ska Brewing co-founder and CEO Dave Thibodeau. It was a rigorous process that included blind tasting every Colorado IPA they could get their hands on. “We knew that we wanted pine, and citrus, and Ska staff palates lead us toward Modus’ bold flavor and 6.8 percent ABV,” he adds.
Ska is celebrating the 10th anniversary of this groundbreaking IPA in a can with a limited Modus Hoperandi and Modus Mandarina 12-pack (six of each IPA) and custom cans, with deals and events all summer long.
Share your Modus story with the hashtag #mymodusmemories and follow along to celebrate the 10th anniversary of one of Colorado’s favorite IPAs.
For more information, contact Emily Hutto at email@example.com.
ABOUT SKA BREWING
Based in Durango, Colorado, Ska Brewing was founded in 1995 and produces more than a dozen award- winning beers fueled with Ska music, and lots of it. Pioneers in the canned craft beer movement, Ska Brewing is known for an array of styles in 12 oz cans that include Mexican Logger, Modus Hoperandi, and Rue B. Soho. For information (a lot of it), more music, and a good time, visit www.skabrewing.com.