Base Camp Beer Works To Host Base Camp Bash Celebrating Rebrand

GRAND JUNCTION, CO— Base Camp Beer Works, formerly Monumental Beer Works, will celebrate its name change with a party on Saturday, July 23.

This official name changeover party will feature a surprise beer release called I Am Root, eats from Little Pink Truck, and a live performance by Wave 11 from 6:30 to 9:30. To commemorate this event, Base Camp collaborated with Wild Tribute Designs on a new t-shirt for which 4 percent of the proceeds go to support National Parks. Guests who purchase this tee, or any new Base Camp merchandise, will receive a free vintage Monumental Beer Works pint glass while supplies last. RSVP to the party on Facebook.

This official name change comes with a new brewery website, basecampbeerworks.com, and social media channels with the handle @basecampbeerworks.

“While we look fondly in the rear view mirror at the Monumental name, we are ready for what’s next,” says Base Camp Beer Works General Manager Brian Fischer. “The support of our community energizes us. Great adventures lie ahead. So, we choose to move forward with hope and optimism. We Ride On, Hike On, Paddle On! We look forward to sharing all of our adventures and hearing about yours. Base Camp beckons!”

Contact Emily Hutto at hutto@radcraftbeer.com with media inquiries and for photos of Base Camp Beer Works.

ABOUT BASE CAMP BEER WORKS

Base Camp Beer Works is Grand Junction’s aprés destination for local and visiting explorers of Colorado’s Western Slope. Launched in 2020, it’s an inclusive community gathering place where outdoor enthusiasts can relax and re-live their stories over a wide range of beer styles on tap (seltzer and kombucha too), alongside their four-legged friends. Launch your adventure at basecampbeerworks.com.

Monumental Beer Works Rebrands As Base Camp Beer Works

GRAND JUNCTION, CO— Trademark issues have driven Monumental Beer Works to change its name after two years serving craft beer to the Grand Junction community. Now with a new location in Fruita nearly open, the local brewery originally named as a nod to its location at the base of the Colorado National Monument will become Base Camp Beer Works.

Effective last week, Monumental Operations Manager and Co-Founder Brian Fischer purchased the Basecamp Brewing trademark from its owners who operated the former namesake in Southeast Portland’s Buckman neighborhood. Monumental Beer Works was created as a base camp for exploration on Colorado’s Western Slope, and quickly became an aprés destination for local and visiting expeditioners alike. Base Camp embodies the Monumental company ethos— it’s a symbol for the brewery’s foundation; their roots; their base camp for relaxation and reliving adventures. The new name complements the Grand Valley’s outdoor-oriented, adventure-seeking lifestyles to boot.

This decision came after an exhaustive and integrated selection process that involved many voices— including the many hundred who suggested names when the brewery asked its community for input. In total they received more than 500 responses. “While most of the suggestions were already trademarked, we got a lot of great beer name ideas out of this process and were so grateful to our community for their support of this transition,” Fischer says. “The sheer volume of names we came across that were already taken demonstrates the challenges that craft beverage companies face in the market at large right now.” 

Base Camp will celebrate its new name with refreshed branding at a grand re-opening party in coming months. Soon its social media platforms will transition to @basecampbeerworks. The website, tasting room, and merchandise will all undergo updates over the course of the next several weeks. Customers interested in snagging the last of the now vintage Monumental Beer Works gear should do so quickly while supplies last. 

Base Camp’s new Fruita location in planning will also be rebranded under the name Base Camp Provisions with social media platforms @basecampfruita. This new location will have a full kitchen and a fresh menu, with local and regional wine, spirits, and beer selections that guests can enjoy on a massive patio space (and inside, too) before and after their adventures. Base Camp Provisions is slated to open this summer. 

Contact Emily Hutto at hutto@radcraftbeer.com with media inquiries about this monumental news, and for photos of Base Camp Beer Works.