Ska Brewing Announces the Launch of Southwest Coast IPA: The Brew That Bridges the Divide Between East and West
Ska Brewing Southwest Coast IPA: It's Not Just a Beer, It's a Direction.
"Southwest Coast IPA: It's Not Just a Beer, It's a Direction."
DURANGO, CO— In an unprecedented move that promises to unite hop enthusiasts across the Four Corners of the United States, Ska Brewing unveils their latest creation: the Southwest Coast IPA. This groundbreaking New-World IPA is brewed with a mission—to bring together the bold, adventurous spirit of the West Coast IPA with the innovative hopping techniques of the East Coast, all while paying homage to the vibrant cultures and landscapes of the Southwest.
"With the Southwest Coast IPA, we decided to throw the rulebook into the mash tun and brew something that resonates with the soul of the Southwest,” said Ska Co-Founder Dave Thibodeau. “Think of it as a hoppy road trip through the Four Corners, but you don't need to leave your barstool."
Crafted for those who navigate life by the compass of their taste buds, this innovative IPA is as daring as a cliff dive in the Grand Canyon and as refreshing as a snowmelt river in Colorado. The Southwest Coast IPA is bright and crisp; the addition of Bravo, Idaho 7, Columbus, Simcoe, and Strata hops create a harmonious blend of grapefruit and tropical fruit aromas that dance like a desert mirage on the palate.
Available in 16-ounce cans and only in Colorado, Utah, Arizona, and New Mexico, the Southwest Coast IPA is set to make a splash in the craft beer scene. Whether you're scaling the mesas of New Mexico, exploring the red rocks of Utah, shredding the slopes of Colorado, or surfing the waves of your Arizona beachfront property, this beer is your perfect companion.
“The Southwest Coast IPA is here to challenge what you know about IPAs and take you on a flavor journey that's as vast and varied as the Southwest itself,” said Thibodeau. “Grab a pint, kick back, and let Ska Brewing take you on a tour of the Four Corners—one sip at a time.”
ABOUT SKA BREWING
Founded in Durango, CO, by a group of friends who loved brewing beer almost as much as they loved ska music, Ska Brewing has been on a mission to deliver fearless and bold beer since 1995. Known for their eclectic style, commitment to sustainability, and a penchant for fun, Ska Brewing continues to be a beacon of creativity in the craft beer industry. For more information about Ska Brewing or the Southwest Coast IPA, please visit skabrewing.com or follow us on social media.
Four Ounces To Creative Freedom; Ska Brewing Releases Limited Specialty Beers In 16oz. Cans
Skull Juice Juicy Double IPA and Prickly Pear Sour will be available in this new format in very limited quantities while supplies last, with more speciality releases to follow.
DURANGO, CO— Ska Brewing has even more beer for their customers— four ounces more to be exact. After twenty years of packaging its craft in aluminum, the brewery debuts 16oz. cans today. Skull Juice Juicy Double IPA and Prickly Pear Sour will be available in this new format in very limited quantities while supplies last, with more speciality releases to follow.
When Ska first started canning in 2003, they were one of the first craft breweries in the country to can their liquid. Now with the implementation of the CanCollar® Corsair™ provided by WestRock, long awaited 16oz. 4-packs have become a reality.
Skull Juice Juicy DIPA is a golden, tropical hazy hopped with Citra, Mosaic, and Idaho 7 hops. It boasts aromas of pineapple, guava, and orange. The can captures its barbaric and tropical vibes with a multi-toned tiling of the iconic Ska skeleton chewing on hops.
Prickly Pear Sour Ale pours a beautiful reddish pink hue from the addition of real fruit added for fermentation. It’s a smooth-drinker with a noticeable tartness and a slightly melon sweetness. A bold, black and white graphic meets colorful cacti on this can’s groovy label.
More surface area on these can means more room for creative design, so this new package format was a flex opportunity for Ska’s inspired Designer Cara Nosek. The new can artwork is a departure from Ska’s typical branding with the signature checkerboard stripe, while still including bold colors and comic book elements that the brewery is known for.
Taste these fresh beers on tap at Ska Brewing’s World Headquarters in Durango today at 4pm, and find the new cans across Ska’s distribution footprint. Later this year, Ska will release more small-batch, experimental beers from their Mod pilot system in 16oz. can format.
Media inquiring about Ska Brewing can contact Emily Hutto at hutto@radcraftbeer.com.
ABOUT SKA BREWING
Based in Durango, Colorado, Ska Brewing was founded in 1995 and produces more than a dozen award- winning beers fueled with Ska music, and lots of it. Pioneers in the canned craft beer movement, Ska Brewing is known for an array of styles in 12 oz cans that include Mexican Logger, Modus Hoperandi, and Rue B. Soho. For information (a lot of it), more music, and a good time, visit www.skabrewing.com.