Advice From The Trail: Brooklyn Brewery on Social Media
Brooklyn Brewery’s social media advice for craft breweries.
Brooklyn Brewery have always been pioneers, in the craft beer industry and beyond. What started as a risky endeavor to introduce New Yorkers to the potential of beer and worldly flavors has spawned into the most widely distributed craft brewery in the world.
We reached out to Brooklyn Brewery Social Media Coordinator, Paige Snyder to get her insight into managing a global brand's social media and what other breweries can incorporate into their strategy regardless of their distribution footprint...
A multi-platform approach is the only way to reach as many potential beer drinkers as possible. Each platform comes with its own benefits and challenges, and figuring out how to wield those effectively is a key part of any overall marketing strategy.
Combining the local-level targeting of Facebook with the overarching reach of Twitter and Instagram allows us to keep targeted messaging relevant to specific audiences while using the broader platforms to achieve general branding goals.
Each social media platform demonstrates a very different pattern of consumption. Our main challenge is to figure out the best way to deliver content to be sure we are reaching our audience and not getting lost in the noise. For example, a short, pithy snippet of copy that might cut through the crowd on Twitter might not provide enough information for our audience on Facebook.
It is up to us to consider our message and who we are trying to reach, then translate it into the best form of communication for each platform.
Changing your name on Twitter is the online equivalent of carving jack o’lanterns and hanging skulls in your window for your neighbors to see.
Above all else, be approachable and be kind. At worst, you will divert the sort of customer service disasters that end up as clickbait on media websites. At best, you will be able to provide your audience with a detailed, interesting, and useful interaction on a platform that can often feel completely overwhelming. The people you’re talking to (in most cases) are also beer people. The more we can respect our fellow drinkers and their communities, the more good can be achieved and the more utility will come through for all.
Also, every picture of a beer in a glass needs to have a good head on it.
— Paige Snyder, Social Media Coordinator at Brooklyn Brewery
Brooklyn Brewery Now Available In Colorado
Brooklyn's flagship Brooklyn Lager, Bel Air Sour, Defender IPA, seasonal releases, the Brooklyn Mix can variety 12 pack will be available November 1.
Brooklyn Lager’s refreshed packaging
BROOKLYN, NY— Brooklyn Brewery, the eleventh largest independent craft brewer and a pioneer of the American craft beer revolution, is proud to announce Colorado as the latest addition to their distribution footprint. Brooklyn Brewery beers will be available across the State of Craft Beer® beginning November 1st.
“We’re excited to bring Brooklyn to the epicenter of the craft beer revolution,” says Brooklyn founder Steve Hindy. “I’ve spent many enjoyable times in Colorado, working with the Brewers Association and pouring beer at GABF®. It will be a pleasure to drink Brooklyn Lager there.”
Brooklyn's flagship Brooklyn Lager, Bel Air Sour, Defender IPA, seasonal releases, the Brooklyn Mix can variety 12 pack, and various draft-only Brooklyn Limited creations from brewmaster Garrett Oliver will join some of the industry's most beloved craft brands on taps and shelves across the state this fall.
Brooklyn is partnering with Elite Brands to distribute on the Front Range, and High Country Beverage in Northern Colorado and the Western Slope. Brooklyn shares a sales and distribution platform with Funkwerks and 21st Amendment, which will open distribution in Colorado before the end of the year.
“I finally get to drink my own beers in Colorado!” adds Dave Duffy, Brooklyn’s Vice President of Sales & Marketing and Colorado resident. “We’re honored to stand with some of the best brewers in the world and continue to build momentum for craft beer.”
You are invited to join the Brooklyn Brewery team at these Colorado launch events:
Monday, October 29
The Mayor Of Old Town, Fort Collins; 6-9pm
Tuesday, October 30
Falling Rock Tap House, Denver; 5:30-8pm
Wednesday, October 31
Parry’s Pizza, Northglenn; 5-7pm
Romero’s K9 Club & Taphouse Dog Costume Party, Lafayette; 6-9pm
Tap & Handle, Fort Collins; 6-8pm
Thursday, November 1
Applejack Wine & Spirits, Wheat Ridge; 2-4pm
Argonaut Liquor, Denver; 3-6pm
Supermarket Liquor, Fort Collins; 4-6pm
Parry’s Pizza, Highlands Ranch; 5-7pm
Oskar Blues, Longmont; 5-7pm
Euclid Hall, Denver; 7-9pm
Friday, November 2
Bullfrog Liquor, Fort Collins; 4-6pm
Saturday, November 3
Mile High Wine & Spirits, Denver; 3-6pm
Tuesday, November 6
The Laureate Publick House, Loveland; 5-8pm
Wednesday, November 7
Choice City, Fort Collins; 5-7pm
For more information about Brooklyn Brewery in Colorado, contact Emily Hutto at coop@radcraftbeer.com.
ABOUT BROOKLYN BREWERY
The Brooklyn Brewery is a leading global independent craft brewer and a pioneer of the American craft beer revolution. From our home in Williamsburg, Brooklyn, we draw inspiration from our local community of innovators and makers to spread the culture and creativity of craft beer to 29 states and 30 countries on 5 continents. Learn more at brooklynbrewery.com.