Elevation’s Throwback Red Ale Helps Monarch Mountain Celebrate 80 Years
Red Ale is a true throwback— a classic beer brewed true to style with Crystal malts, Munich malt and perfectly balanced with a touch of Magnum hops.
PONCHA SPRINGS, CO— Elevation Beer Company, the official brewery of Monarch Mountain, will help the mountain celebrate 80 years of independence in the Arkansas Valley this season with the specialty release of Monarch Throwback. This Red Ale will be available on draft and in 12-ounce cans at Monarch Mountain and Elevation’s tasting room beginning September 9th and available across Colorado beginning September 16th.
Powered by independence, precipitation, and their local community, Monarch Mountain and Elevation decided to brew a crowd-pleasing, easy-drinking Red Ale to commemorate the Mountain’s 80th anniversary.
Red Ale is a true throwback— a classic beer brewed true to style! Crystal malts and Munich malt provide a strong malt character that is perfectly balanced with a touch of Magnum hops. Weighing in at 5% alcohol by volume, you can definitely throw back a few of these at lunch and still get some afternoon runs in.
Throwback Red Ale will be released in cans and on draft, Friday, September 20 during a special release party at the Elevation tasting room. Come dressed in your best throwback ski gear and party with the Monarch Mountain and Elevation crews from 5-8pm enjoying happy hour pricing on Throwback Red Ale and free koozies with the purchase of Red Ale six-packs. Come prepared with your collection of old Monarch Mountain passes to win prizes for Oldest Pass, Largest Previous Season Pass Collection, and Best Season Pass Picture. For more information on the Throwback Red Ale Can Release Party visit the Elevation Beer Company Facebook page.
For more information about Elevation Beer Company’s seven years in business and their anniversary beer, contact Emily Hutto at coop@radcraftbeer.com.
ABOUT ELEVATION BEER CO.
Proudly operating in the remote mountain town of Poncha Springs, Elevation Beer Co. is more than just a beer company— we are a family, a community, and a collective of ordinary people doing extraordinary things. Dedicated to creating sustainable, meaningful careers in rural Colorado, we take the preservation of our home as seriously as we do the quality of our beer. Taste our flagship 8 Second Kolsch and a lineup of other usual suspects and seasonals at our tasting room, and in canned 6-packs and specialty bombers across Colorado, Wyoming, and Utah. Go higher at elevationbeerco.com.
ABOUT MONARCH MOUNTAIN
Perched at the top of the continental divide, Monarch Mountain is a ski area that has something for everyone. Monarch boasts 1,162 vertical feet of diverse, skiable terrain that can accommodate skiers and snowboarders of all levels from beginner to expert. Known for its amazing powder among avid riders, Monarch receives more than 350” of natural snow every year. What Monarch boasts in annual snowfall, it lacks in crowds, so you can find ample stashes even days after a storm. In this day and age where the ski area landscape is dominated by large corporations, Monarch, which has been operating since 1939, remains fiercely independent because they believe that having many independent ski areas is the best way to ensure creative innovation, elevate the guest experience, and keep skiing affordable for locals. Find the mountain online at skimonarch.com.
Elevation Beer Company Named The Official Brewery of Monarch Mountain
Elevation Beer Company and Monarch Mountain announce an ongoing partnership that includes the naming of Elevation as the Official Brewery of Monarch Mountain and vice versa.
PONCHA SPRINGS, CO— Elevation Beer Company and Monarch Mountain are pleased to announce an ongoing partnership that includes the naming of Elevation as the Official Brewery of Monarch Mountain and vice versa— Monarch Mountain as the Official Ski Area of Elevation Beer Co.
Elevation and Monarch Mountain have collaborated on promotions since the brewery opened in 2012 and this season will be no exception. Monarch will place Elevation’s logo on its trail maps; Elevation will don the Monarch logo on 12 oz. cans of Little Mo’—a porter named after a milk run of the same name at Monarch Mountain— and grant 15% off to Monarch season pass holders in their tasting room.
Elevation will kickoff Monarch Mountain’s opening with Ullrvation on Friday, November 23, at the Elevation tasting room. In folklore, this party is meant to please Ullr (the Norse god of snow, archery, and skiing) with ceremonial burning of skis and tempt the other snow gods (and Murphy’s Law). This celebration will include snow dances, car washing, and earning good snow karma by raising money for the Friends of CAIC. “Monarch is still all natural snow, no snow making guns,” explains Elevation’s Andy Astor. “We are dependent on Mother Nature and the snow gods for good winters, and we really really need one down here this season.”
The celebration will include beer, bonfires, and a shuttle service to Salida from the brewery if you pay honor to the snow gods a little too hard. The party will also host a raffle to benefit the Colorado Avalanche Information Center (CAIC) and the Friends of CIAC with chances to win a season pass to Monarch Mountain, Elevation Beer Co. skis, GrassStick bamboo ski poles, and more.
“The ski industry and beer industry have some common threads, and are culturally pretty similar (lots of beards and general awesomeness),” explains Astor. “Both industries are seeing increased consolidation, which can affect consumers. Elevation is locally and independently owned and operated, as is Monarch. There is also a nice vibe of authenticity and inclusivity at both Monarch and in our taproom. We are proud to be the official brewery of Monarch Mountain.”
If you’d like more information about Elevation Beer Company and its partnership with Monarch Mountain, contact Emily Hutto at coop@radcraftbeer.com.
ABOUT ELEVATION BEER CO.
Proudly operating in the remote mountain town of Poncha Springs (just 17 miles from Monarch Mountain), Elevation Beer Co. is more than just a beer company— we are a family, a community, and a collective of ordinary people doing extraordinary things. Dedicated to creating sustainable, meaningful careers in rural Colorado, we take the preservation of our home as seriously as we do the quality of our beer. Taste our flagship 8 Second Kolsch and a lineup of other usual suspects and seasonals at our tasting room, and in canned 6-packs and specialty bombers across Colorado, Wyoming and soon Utah. Go higher at elevationbeerco.com.
ABOUT MONARCH MOUNTAIN
Perched at the top of the continental divide, Monarch Mountain is a ski area that has something for everyone. Monarch boasts 1,162 vertical feet of diverse, skiable terrain that can accommodate skiers and snowboarders of all levels from beginner to expert. Known for its amazing powder among avid riders, Monarch receives more than 350” of natural snow every year. What Monarch boasts in annual snowfall, it lacks in crowds, so you can find ample stashes even days after a storm. In this day and age where the ski area landscape is dominated by large corporations, Monarch, which has been operating since 1939, remains fiercely independent because they believe that having many independent ski areas is the best way to insure creative innovation, elevate the guest experience, and keep skiing affordable for locals. Find the mountain online at skimonarch.com.