Monumental Beer Works Rebrands As Base Camp Beer Works
Grand Junction Local Brewery Purchases Base Camp Brewing Trademark
GRAND JUNCTION, CO— Trademark issues have driven Monumental Beer Works to change its name after two years serving craft beer to the Grand Junction community. Now with a new location in Fruita nearly open, the local brewery originally named as a nod to its location at the base of the Colorado National Monument will become Base Camp Beer Works.
Effective last week, Monumental Operations Manager and Co-Founder Brian Fischer purchased the Basecamp Brewing trademark from its owners who operated the former namesake in Southeast Portland’s Buckman neighborhood. Monumental Beer Works was created as a base camp for exploration on Colorado’s Western Slope, and quickly became an aprés destination for local and visiting expeditioners alike. Base Camp embodies the Monumental company ethos— it’s a symbol for the brewery’s foundation; their roots; their base camp for relaxation and reliving adventures. The new name complements the Grand Valley’s outdoor-oriented, adventure-seeking lifestyles to boot.
This decision came after an exhaustive and integrated selection process that involved many voices— including the many hundred who suggested names when the brewery asked its community for input. In total they received more than 500 responses. “While most of the suggestions were already trademarked, we got a lot of great beer name ideas out of this process and were so grateful to our community for their support of this transition,” Fischer says. “The sheer volume of names we came across that were already taken demonstrates the challenges that craft beverage companies face in the market at large right now.”
Base Camp will celebrate its new name with refreshed branding at a grand re-opening party in coming months. Soon its social media platforms will transition to @basecampbeerworks. The website, tasting room, and merchandise will all undergo updates over the course of the next several weeks. Customers interested in snagging the last of the now vintage Monumental Beer Works gear should do so quickly while supplies last.
Base Camp’s new Fruita location in planning will also be rebranded under the name Base Camp Provisions with social media platforms @basecampfruita. This new location will have a full kitchen and a fresh menu, with local and regional wine, spirits, and beer selections that guests can enjoy on a massive patio space (and inside, too) before and after their adventures. Base Camp Provisions is slated to open this summer.
Contact Emily Hutto at hutto@radcraftbeer.com with media inquiries about this monumental news, and for photos of Base Camp Beer Works.
Collaboration Beers Abound at Living The Dream Brewing Company
It’s unofficial collaboration brew season at Living The Dream Brewing Company, who are partnering with several Colorado breweries on beers to be served at Collaboration Fest, and to support the Pink Boots Society.
LITTLETON, CO– It’s unofficial collaboration brew season at Living The Dream Brewing Company, who are partnering with several Colorado breweries to create specialty beers that span styles and concepts; to be served at Collaboration Fest, and to support the Pink Boots Society.
Fresh off a tapping of the Treat Yo Self Stout made with Lady Justice Brewing for Stout Month, Living The Dream brewers collaborated on three beers that are now available while supplies last. Meet them here.
Pink Boots Society
A celebration of the Pink Boots Society International Women’s Collaboration Brew Day, A Kühl Of Their Own is an experimental Lager that was brewed at 105 West Brewing in Castle Rock. It’s inspired by all things fun in the sun, baseball, peaches, Big League Chew®, and cold beer. The name is a clever combination of a classic women’s baseball movie reference, and the German word Kühl, meaning cool, cold, or chilly. This beer will be available at Living the Dream, Platt Park Brewing Co., and 105 West Brewing Co.
Monumental Beer Works
For Collaboration Fest 2022, Living the Dream wanted to partner with Western Slope breweries who they often visit when they’re out playing in Colorado’s wilderness. First up, they called previous Living The Dream team member Brian Fischer of Monumental Beer Works and the two breweries created Hurricane Hazy IPA. It’s inspired by a Hurricane cocktail, infused with flavors of passionfruit, orange, lime, and cherry.
“It’s very fulfilling seeing Monumental succeed and grow,” said Jason Bell, Founder of Living the Dream.
Ska Brewing
In another Collaboration Fest 2022 partnership, Living the Dream teamed up with Ska Brewing to brew Living The Ska Dream Double IPA. The focus in this brew was hop additions, and lots of them. Brewers used nine unique hops and multiple hopping techniques. “We wanted a big base to build on but didn’t want to get into the ‘Triple IPA’ range,” says Living The Dream Head Brewer Rob Meehan. “We’ve got bittering, aroma, whirlpool, dip hop, and dry hop additions to show how each variety can add something unique based on type of addition.”
Living the Dream is excited to work with Colorado beer icon Ska to create something truly unique that can be enjoyed across the state.
Try all of these storied beers, and more, in the Living The Dream tasting room and at the collaborating locations while supplies last. Contact Emily Hutto at hutto@radcraftbeer.com with media inquiries about any of the above.
ABOUT LIVING THE DREAM BREWING CO.
Living the Dream Brewing is a craft brewery established in 2014 in Littleton, our home base for adventure in Colorado. Built on a foundation of brewing beer using only the finest ingredients, Living the Dream celebrates the people, places, and activities of the Centennial State. Live the life you've imagined, and join us at livingthedreambrewing.com.