Mortal Hydration Becomes The Official Sports Beverage And Hydration Partner Of The Ironman And Ironman 70.3 North American Triathlon Series

TAMPA, FL / BOULDER, CO– IRONMAN and Mortal HydrationVentures today announced Mortal Hydration as the official sports beverage and hydration partner for the IRONMAN® and IRONMAN® 70.3® North American Triathlon Series. Varieties of the Mortal Hydration Drink Mix will be available on-course, giving athletes great-tasting and effective hydration at IRONMAN and IRONMAN 70.3 events in North America in 2024.

The new hydration mix is Mortal’s first beverage developed to help athletes during training and competition. After two years in development and testing by world-class athletes, Mortal’s flavor profiles have been refined to ensure that athletes will be hydrated and will never suffer from flavor fatigue with great tasting options. Each of the three varieties are both simultaneously sweet and tart, a perfect combo that encourages athletes to sip more often to combat chronic under-hydrating that impacts so many athletes. 

“Staying hydrated is the essential part of a challenging endurance event like an IRONMAN triathlon,” said Mortal founder Becca Schepps, a former collegiate rower and professional cyclist. “We’re so excited to offer Mortal Hydration’s high-performance electrolyte mix to IRONMAN athletes. It will ensure all athletes on course are seriously hydrated with a full electrolyte profile formulated to fight dehydration and set athletes up to have their best race possible.”

Mortal Hydration was formulated with the latest sports science and endurance sport fueling strategies in mind and offers athletes a hydration mix that tastes great and delivers the right balance of flavor, nutrients, and electrolytes. Mortal is designed to be integrated into a high-carb fueling strategy where athletes consume 80g to 100g of carbs per hour from concentrated nutrition and then use Mortal as part of a hydration strategy to replenish electrolytes. 

Mortal Hydration offers a full electrolyte profile and the ability to titrate sodium levels across three flavors – Margarita, Berry, and Mango. Each flavor has 10g of carbohydrates to help with electrolyte absorption and is available in both a regular variety with 450 mg of sodium citrate and 190mg of additional electrolytes (magnesium, potassium, and calcium), and a salty version with 925 mg of sodium citrate and 190mg of additional electrolytes – perfect for very hot days or heavy sweaters. 

“Understanding the evolving nutrition strategies of triathletes, we are pleased to be able to partner with Mortal Hydration to provide an effective electrolyte hydration option to pair with Maurten gels on course at our IRONMAN and IRONMAN 70.3 North American events,” said Keats McGonigal, Vice President of North American Operations for The IRONMAN Group “It is often said nutrition is the fourth discipline of triathlon events, and importantly a strategy to stay hydrated with appropriate electrolyte intake can help athletes get to the finish line.”  

To allow athletes time to adjust to the new product offering, Mortal Hydration will be an on-course option added to previous electrolyte options, with a full exclusive roll out of the product on course beginning with July events. Sample packs will also be available for purchase in the official IRONMAN Merchandise store.

Mortal Hydration is available online via The Feed, and is available in a variety of packaging to suit every athlete's fueling needs. Athletes can choose from individual sachets, 25-packs for consistent replenishment, or explore all six flavors with packs of six samples. More information is available at www.drinkmortal.com. 

For more information on the IRONMAN brand and global event series, visit www.ironman.com.   

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ABOUT MORTAL

Founded by Becca Schepps and Headquartered in Boulder, Colorado, Mortal makes hydration products that quench thirst. Mortal Kombucha is currently available across all 50 states, in retailers such as Sprouts, Central Market, King Soopers, Foodtown, Mother’s, Lassens, Weis and Natural Grocers. Mortal Hydration is available in North America via The Feed. Learn more about Mortal at drinkmortal.com, or follow them on Facebook, Instagram and X at @drinkmortal. 

ABOUT THE IRONMAN GROUP   

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll® Running Series, IRONKIDS®, World Triathlon Championship Series, premier running events including the Standard Chartered Singapore Marathon™ and City2Surf®, UTMB® World Series trail-running events including the Canyons Endurance Runs™ by UTMB®, Tarawera Ultra™ by UTMB® and Ultra-Trail Australia™ by UTMB®, Epic Series™ mountain bike races including the Absa Cape Epic®, road cycling events, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world, providing participants the benefits of endurance sports through the company’s vast offerings. Catering to the full athlete experience, the company portfolio also includes FulGaz® virtual cycling, the most realistic indoor riding experience connected fitness application aimed at preparing athletes for real-world events. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business, and Orkila Capital, a growth equity firm focused on building great brands. For more information, visit www.ironman.com/about-ironman-group.

ABOUT ADVANCE      

Advance is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education and other promising growth sectors. Our mission is to build the value of our companies over the long-term by fostering growth and innovation. Advance’s portfolio includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, and Pop. Together these operating companies employ more than 14,000 people in 29 countries. Advance is also among the largest shareholders in Charter Communications, Warner Bros. Discovery and Reddit. For more information visit www.advance.com.

Mortal Press Contact: Becca Schepps, 609.529.5300, becca@drinkmortal.com 

Mortal launches POWER, more than just another prebiotic sparkling water line

NATIONAL— The people want more POWER out of their sparkling waters and prebiotics aren’t enough. Mortal’s newest canned line delivers, with functional additions like magnesium, electrolytes, caffeine from green tea, and collagen— on top of prebiotics in every can.

“With beverages, hydration is not enough. Power is the ultimate multi-tasking drink,” founder Becca Schepps says. “Our drinks need to keep up with everything we want in life. They need to do more, be more, give us more. That’s what Mortal Power is all about.” Power is a lightly fruit flavored sparkling water infused with a ton of function. Prebiotics for gut-health and then, depending on the can and your daily need for a boost of Collagen, Caffeine, Electrolytes or Magnesium.

Each 12 oz. can of Mortal POWER is ready to optimize your life. It is gluten-free, certified organic, 1% For The Planet certified, and Kosher; with 30 calories or less and between 2 and 4g of added sugar - all from fruit.

Get POWER in Colorado retailers, United Super Markets and Sprouts Innovation Coolers across California and online at drinkmortal.com.

Contact orders@mortalkombucha.com with sales and distribution inquiries. Reach out to Emily Hutto at hutto@radcraftbeer.com with media queries about Mortal.

ABOUT MORTAL

Mortal makes beverages that fight death. Mortal is the smack your face off, rip your guts out, feed it some good stuff, and then shove ’em back in of functional fizz. Headquartered in Boulder, Colorado, Mortal Kombucha is currently available across 42 states, in retailers such as Central Market, Foodtown, United, Lassens, Mothers, Jimbos, WholeFoods, Natural Grocers, Woodmans and Sprouts.

Learn more about Mortal and track down their booch at drinkmortal.com, or follow them on Facebook, Instagram and Twitter.

Mortal XXX hard kombucha is ready for summer with bigger 16 ounces cans

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COLORADO— Mortal XXX, Mortal’s hard kombucha line that launched in the summer of 2021, gets BIGGER and BADDER in flavors now available in single 16 ounce cans this month. Get ready. 

This new offering gives hard kombucha lovers an opportunity to try the Mortal XXX flavors individually, not to mention it's perfect for the pack when you’re out camping or hiking. “Our flavor profiles are absolutely crushable and go down easy,”  says Mortal Founder and CEO Becca Schepps. “This new size captures the spirit of summer, and is a great way to give everyone more of a great thing.” 

Mortal XXX is notorious for hard kombucha that tastes anything what you expect from hard kombucha. Low calorie with a smooth, no vinegar taste, the sixteen ounce Guava and Cucumber Lime cans will embolden Colorado shelves mid-June, and will be available online. Mortal XXX is still available in its original 12oz. 4-packs in all four flavors. 

For more information about Mortal or the Mortal XXX hard kombucha line, contact Emily Hutto at hutto@radcraftbeer.com. Media assets are available here.

ABOUT MORTAL 

Mortal makes beverages that fight death. Mortal is the smack your face off, rip your guts out, feed it some good stuff, and then shove ’em back in of functional fizz. Headquartered in Boulder, Colorado, Mortal Kombucha is currently available across 40 states, in retailers such as WholeFoods, Natural Grocers, Woodmans and Northwest Grocers. Mortal currently has three product lines: Mortal Kombucha, it's big, agro, juiced up, supersized, scoby slashing, fruit-fist of fury that wants to hook you up with some bada** bro-biotics. Mortal Power, a prebiotic sparkling water with POWERful functional ingredients. And Mortal XXX Hard Kombucha: It’s organic, gluten-free, rice-free, real hard kombucha, flavored and supercharged with all-natural, organic ingredients. It’s all the foofoo probiotics you love about ordinary kombucha, now with 5.2% ABV. It’s just the right amount of rebel.

Learn more about Mortal and track down their booch at drinkmortal.com, or follow the enterprise on Facebook, Instagram and Twitter.

Mortal Partners with LA Libations for Southern California Distribution

BOULDER, CO— Mortal will partner with beverage powerhouse L.A. Libations as a component of their SoCal Incubation Program (SIP for short– very on the nose, we know). That means the killer booch, hard and non-alcoholic, will gain more distribution points throughout Southern California and beyond. 

L.A. Libations (LAL) formed SIP in 2018 as a rocket-powered entry point into the CA beverage scene. SIP is tight with both retailers and distributors, and is a booster for small and large beverage companies alike to get their feet (and bottles) into the doors of southern California’s beverage destinations.

Enter: Mortal. Leading with strong branding as its key differentiator in a very competitive category, the beverage has strong, easy to understand flavors and a “killer” attitude. Its current distribution, based out of its birthplace of Boulder, CO, recently expanded to include parts of Southern California, the Pacific Northwest, the Northeast, the Mid Atlantic, and the Midwest. Its non-alcoholic kombuchas can now be found in 40 States in the U.S. The hard kombucha is currently only available in Colorado. 

“The edgy vibe and disruptive enthusiasm that Mortal brings to the marketplace is palpable,” said Executive Vice President of L.A. Libations Jacob Timony. “This is a better-for-you beverage for the new age consumer with a rock star team behind it, and L.A. Libations couldn’t be more excited to support their mission.”

LAL is the strategic partner of Molson/Coors and will help expand all of Mortal’s organic, all-natural and death defying products into Southern California. Mortal kombuchas will be available at Jimbo’s stores and available for online delivery though Pink Dot. 

“L.A. Libations is a leader in driving innovation, creativity and brand,” said Mortal Kombucha owner Becca Schepps. “We could not think of a better partner to help bring our products to West Coast consumers.”

Now, from the mountains to the beaches, Mortal is ready to sucker punch your gut with a revivifying fistful of bubbles, real fruit, b-vitamins, antioxidant destroying free radicals, and symbiotic nutrients. 

Contact Emily Hutto at hutto@radcraftbeer.com with media inquiries about Mortal.

ABOUT MORTAL

Founded in 2017 by Becca Schepps, Mortal makes beverages that fight death Mortal is not sunrise salutation sipping functional beverages. It’s smack your face off, rip your guts out, feed it some good stuff, and then shove ’em back in prebiotics bubbles. Headquartered in Boulder, Colorado, Mortal Kombucha is currently available across 40 states, in retailers such as WholeFoods, Natural Grocers, Woodmans and Northwest Grocers. Mortal currently has three product lines: Mortal Kombucha, it's big, agro, juiced up, supersized, scoby slashing, fruit-fist of fury that wants to hook you up with some bada** bro-biotics. Mortal Power, a prebiotic sparkling water with POWERful functional ingredients. And Mortal XXX Hard Kombucha: It’s organic, gluten-free, rice-free, real hard kombucha, flavored and supercharged with all-natural, organic ingredients. It’s all the foofoo probiotics you love about ordinary kombucha, now with 5.2% ABV. It’s just the right amount of rebel.

Learn more about Mortal and track down their booch at drinkmortal.com, or follow the enterprise on Facebook, Instagram and Twitter.

ABOUT LA LIBATIONS

L.A. Libations is a next-generation beverage incubator. At its core LAL is comprised of creators, seekers, motivators, and entrepreneurs. Always on the lookout for the next great beverage brand that satisfies an untapped need of the health-engaged consumer, LAL is fueled by their dedication to health, wellness, and social responsibility. Most of all, L.A. Libations is a passionate tribe dedicated to bringing the most innovative, healthy, and tasty products to the world.

Mortal Kombucha Launches in Colorado King Soopers

BOULDER, CO––  Mortal’s natural, organic, non-gmo and absolutely delicious non-alcoholic Mortal Kombucha is now available in nearly 50 Colorado King Soopers stores across the state.

Previously available in other stores across Colorado, Boulder-based Mortal is rapidly expanding its sales footprint across the country and in its home state of Colorado. King Soopers will offer four of Mortal’s kombucha flavors throughout select Colorado locations. 

King Soopers stores will launch with Black Sage made with Blackberry & Sage, Black Magic - a charcoal maple lemonade, Marg Simpson that strongly tastes like a non-alcoholic margarita and aPearantly It’s Love made with pear, rose, ginger and lemon. All flavors are certified organic, contain no sweeteners or artificial flavors and are full of probiotics.

“As a different kind of kombucha company we pride ourselves on creating really palatable and approachable flavors that have a broad appeal outside the natural category. At Mortal, we deliver what consumers want from beverages - healthy, low sugar and fun, without any compromise on flavor,” says Mortal CEO and Founder Becca Schepps "By launching into a partnership with King Soopers, we're expanding our efforts to destigmatize kombucha and show consumers healthy doesn’t have to taste bad or be boring. We are excited to see the response.” 

Mortal Kombucha has all the foofoo of ordinary booch PLUS all the stuff that’s awesome: bubbles, fruit, and a power packed punch of b-vitamins, antioxidant destroying free radicals and symbiotic nutrients. From zingy ginger, to floral chili, to activated charcoal lemonade, there’s a gut-healthy flavor in the Mortal portfolio for everyone. 

Find Mortal Kombucha on the company website kombucha finder, and shop online to boot. Get $1.00 off your next bottle of Mortal Kombucha at King Soopers here, through the end of the year.

Contact Emily Hutto at hutto@radcraftbeer.com with media inquiries about Mortal. Download brand assets here.

ABOUT MORTAL 

Founded in 2017 by Becca Schepps, Mortal is a big, agro, juiced up, supersized, scoby slashing, fruit-fist of fury that wants to hook you up with some bada** bro-biotics. It isn’t sunrise salutation sipping functional beverages. It’s smack your face off, rip your guts out, feed it some good stuff, and then shove ’em back in prebiotics bubbles. Headquartered in Boulder, Colorado, Mortal Kombucha is currently available across 40 states, in retailers such as WholeFoods, Natural Grocers, Woodmans and Northwest Grocers. Mortal Kombucha’s harder counterpart is Mortal XXX. It’s organic, gluten-free, rice-free, real hard kombucha, flavored and supercharged with all-natural, organic ingredients. It’s all the foofoo probiotics you love about ordinary kombucha, now with 5.2% ABV. It’s just the right amount of rebel.

Mortal Expands Nationwide & Completes First Raise to Fund Rapid Growth

BOULDER, CO— Mortal, a Boulder-based beverage company producing Mortal Kombucha and Mortal XXX Hard Kombucha is poised for its best year in business yet. Among its milestones are triple digit sales growth, new markets and store placements across the United States, the completion of their first fundraising round, and the launch of hard kombucha in Colorado. Read on in this Mortal 2021 Mid-Year Review.

SALES & DISTRIBUTION 

It’s not every day a small batch beverage brand explodes (in a good way) across the country, and Mortal has its distribution partners KeHE and UNFl to credit to the rapid growth already achieved in 2021: up nearly 500% YOY. Mortal’s eight kombucha flavors—  Black Sage, Marg Simpson, Black Magic, Apparently It’s Love, Power Melon, Sour Ginger, Chill Flower, and Dem Apples  — are now available in Southern California, the Pacific Northwest, the Northeast, the Mid Atlantic, and the Midwest, spanning 40 States in the U.S.. 

Thirsty fermentation lovers can now find Mortal in new stores, too. These placements include Whole Foods in the Pacific Northwest, Mother’s Markets and Erewhon Market in Southern California, Down To Earth in Hawaii, Harmon’s in Utah, and Jungle Jim’s International Market and Woodman’s Market in the Midwest. Shop online and find a local retailer at mortalkombucha.com/where-to-buy/. 

MORTAL XXX HARD KOMBUCHA 

Earlier this year, Mortal introduced the Mortal XXX Hard Kombucha line that includes Cucumber Cool Off, Pineapple Kapow, Guavaloha Punch, and Lavender Afternoon. Each flavor is vibrant, fun and totally crushable. It has a 5.2% ABV, which walks a fine line to the rebellion that is indulging in a second. The eco-conscious decision to make the hard kombucha in 355mL cans is to make it not only recyclable, but easy to travel with for camping or enjoying around the pool. 

Available in 4-packs and distributed exclusively by Colorado Craft Distributors, Mortal XXX Hard Kombucha is now available across Colorado in cans and kegs for both on and off-premise sales. It can be found in all Whole Foods and Natural Grocers stores that carry alcohol as well as a handful of independent liquor stores throughout the state.

LOOKING FORWARD

In August, Mortal completed its first-ever fundraising round on a convertible note. The investment was made up of strategic investors with expertise in beverage, brand and distribution. Canard Ventures, a Boulder, CO based venture firm with a portfolio of early-stage brands across many sectors participated as well as Manna Capital Partners out of Louisville, Kentucky.

 “The Mortal brand has a lot of vision when it comes to emerging categories in beverage. We're excited to partner with Mortal and help them amplify their efforts. ” said Kevin Attkisson, partner Manna Capital Partners. 

 The completed convertible round will support retail expansion on both the alcoholic and non-alcoholic fronts, as well as considerable investment into marketing. 

“Brands are everything in this category,” said Lon McGowan, founder of Canard Ventures, “and Mortal has been able to quickly establish itself as an outstanding brand on the shelves in this extremely competitive category."

In addition to investment partners, Mortal attributes success to strong partnerships in all aspects of their business— including premium ingredient producers, world-class Scoby cultivators, hard-working, strategic distributors; and everyone in between. 

Looking towards the future, Mortal plans to expand its brand from kombucha into more functional beverage spaces. 

Contact Emily Hutto at coop@radcraftbeer.com with media inquiries about Mortal. 

Press Assets can be downloaded HERE.

ABOUT MORTAL

Founded in 2017 by Becca Schepps, Mortal is a big, agro, juiced up, supersized, scoby slashing, fruit-fist of fury that wants to hook you up with some bada** bro-biotics. It isn’t sunrise salutation sipping functional beverages. It’s smack your face off, rip your guts out, feed it some good stuff, and then shove ’em back in prebiotics bubbles. Headquartered in Boulder, Colorado, Mortal Kombucha is currently available across 40 states, in retailers such as WholeFoods, Natural Grocers, Woodmans and Northwest Grocers. Mortal Kombucha’s harder counterpart is Mortal XXX. It’s organic, gluten-free, rice-free, real hard kombucha, flavored and supercharged with all-natural, organic ingredients. It’s all the foofoo probiotics you love about ordinary kombucha, now with 5.2% ABV. It’s just the right amount of rebel.

Learn more about Mortal and track down their booch at mortalkombucha.com, or follow the enterprise on Facebook, Instagram and Twitter.