Mortal XXX hard kombucha is ready for summer with bigger 16 ounces cans
This new offering gives hard kombucha lovers an opportunity to try the Mortal XXX Cucumber Lime and Guava flavors individually, not to mention it's perfect for the pack when you’re out camping or hiking.
COLORADO— Mortal XXX, Mortal’s hard kombucha line that launched in the summer of 2021, gets BIGGER and BADDER in flavors now available in single 16 ounce cans this month. Get ready.
This new offering gives hard kombucha lovers an opportunity to try the Mortal XXX flavors individually, not to mention it's perfect for the pack when you’re out camping or hiking. “Our flavor profiles are absolutely crushable and go down easy,” says Mortal Founder and CEO Becca Schepps. “This new size captures the spirit of summer, and is a great way to give everyone more of a great thing.”
Mortal XXX is notorious for hard kombucha that tastes anything what you expect from hard kombucha. Low calorie with a smooth, no vinegar taste, the sixteen ounce Guava and Cucumber Lime cans will embolden Colorado shelves mid-June, and will be available online. Mortal XXX is still available in its original 12oz. 4-packs in all four flavors.
For more information about Mortal or the Mortal XXX hard kombucha line, contact Emily Hutto at hutto@radcraftbeer.com. Media assets are available here.
ABOUT MORTAL
Mortal makes beverages that fight death. Mortal is the smack your face off, rip your guts out, feed it some good stuff, and then shove ’em back in of functional fizz. Headquartered in Boulder, Colorado, Mortal Kombucha is currently available across 40 states, in retailers such as WholeFoods, Natural Grocers, Woodmans and Northwest Grocers. Mortal currently has three product lines: Mortal Kombucha, it's big, agro, juiced up, supersized, scoby slashing, fruit-fist of fury that wants to hook you up with some bada** bro-biotics. Mortal Power, a prebiotic sparkling water with POWERful functional ingredients. And Mortal XXX Hard Kombucha: It’s organic, gluten-free, rice-free, real hard kombucha, flavored and supercharged with all-natural, organic ingredients. It’s all the foofoo probiotics you love about ordinary kombucha, now with 5.2% ABV. It’s just the right amount of rebel.
Learn more about Mortal and track down their booch at drinkmortal.com, or follow the enterprise on Facebook, Instagram and Twitter.
Mortal Partners with LA Libations for Southern California Distribution
“The edgy vibe and disruptive enthusiasm that Mortal Kombucha brings to the marketplace is palpable,” said Executive Vice President of L.A. Libations Jacob Timony.
BOULDER, CO— Mortal will partner with beverage powerhouse L.A. Libations as a component of their SoCal Incubation Program (SIP for short– very on the nose, we know). That means the killer booch, hard and non-alcoholic, will gain more distribution points throughout Southern California and beyond.
L.A. Libations (LAL) formed SIP in 2018 as a rocket-powered entry point into the CA beverage scene. SIP is tight with both retailers and distributors, and is a booster for small and large beverage companies alike to get their feet (and bottles) into the doors of southern California’s beverage destinations.
Enter: Mortal. Leading with strong branding as its key differentiator in a very competitive category, the beverage has strong, easy to understand flavors and a “killer” attitude. Its current distribution, based out of its birthplace of Boulder, CO, recently expanded to include parts of Southern California, the Pacific Northwest, the Northeast, the Mid Atlantic, and the Midwest. Its non-alcoholic kombuchas can now be found in 40 States in the U.S. The hard kombucha is currently only available in Colorado.
“The edgy vibe and disruptive enthusiasm that Mortal brings to the marketplace is palpable,” said Executive Vice President of L.A. Libations Jacob Timony. “This is a better-for-you beverage for the new age consumer with a rock star team behind it, and L.A. Libations couldn’t be more excited to support their mission.”
LAL is the strategic partner of Molson/Coors and will help expand all of Mortal’s organic, all-natural and death defying products into Southern California. Mortal kombuchas will be available at Jimbo’s stores and available for online delivery though Pink Dot.
“L.A. Libations is a leader in driving innovation, creativity and brand,” said Mortal Kombucha owner Becca Schepps. “We could not think of a better partner to help bring our products to West Coast consumers.”
Now, from the mountains to the beaches, Mortal is ready to sucker punch your gut with a revivifying fistful of bubbles, real fruit, b-vitamins, antioxidant destroying free radicals, and symbiotic nutrients.
Contact Emily Hutto at hutto@radcraftbeer.com with media inquiries about Mortal.
ABOUT MORTAL
Founded in 2017 by Becca Schepps, Mortal makes beverages that fight death Mortal is not sunrise salutation sipping functional beverages. It’s smack your face off, rip your guts out, feed it some good stuff, and then shove ’em back in prebiotics bubbles. Headquartered in Boulder, Colorado, Mortal Kombucha is currently available across 40 states, in retailers such as WholeFoods, Natural Grocers, Woodmans and Northwest Grocers. Mortal currently has three product lines: Mortal Kombucha, it's big, agro, juiced up, supersized, scoby slashing, fruit-fist of fury that wants to hook you up with some bada** bro-biotics. Mortal Power, a prebiotic sparkling water with POWERful functional ingredients. And Mortal XXX Hard Kombucha: It’s organic, gluten-free, rice-free, real hard kombucha, flavored and supercharged with all-natural, organic ingredients. It’s all the foofoo probiotics you love about ordinary kombucha, now with 5.2% ABV. It’s just the right amount of rebel.
Learn more about Mortal and track down their booch at drinkmortal.com, or follow the enterprise on Facebook, Instagram and Twitter.
ABOUT LA LIBATIONS
L.A. Libations is a next-generation beverage incubator. At its core LAL is comprised of creators, seekers, motivators, and entrepreneurs. Always on the lookout for the next great beverage brand that satisfies an untapped need of the health-engaged consumer, LAL is fueled by their dedication to health, wellness, and social responsibility. Most of all, L.A. Libations is a passionate tribe dedicated to bringing the most innovative, healthy, and tasty products to the world.
Mortal Kombucha Launches in Colorado King Soopers
Previously available in other stores across Colorado, Boulder-based Mortal Kombucha is rapidly expanding its sales footprint across the country and in its home state of Colorado.
BOULDER, CO–– Mortal’s natural, organic, non-gmo and absolutely delicious non-alcoholic Mortal Kombucha is now available in nearly 50 Colorado King Soopers stores across the state.
Previously available in other stores across Colorado, Boulder-based Mortal is rapidly expanding its sales footprint across the country and in its home state of Colorado. King Soopers will offer four of Mortal’s kombucha flavors throughout select Colorado locations.
King Soopers stores will launch with Black Sage made with Blackberry & Sage, Black Magic - a charcoal maple lemonade, Marg Simpson that strongly tastes like a non-alcoholic margarita and aPearantly It’s Love made with pear, rose, ginger and lemon. All flavors are certified organic, contain no sweeteners or artificial flavors and are full of probiotics.
“As a different kind of kombucha company we pride ourselves on creating really palatable and approachable flavors that have a broad appeal outside the natural category. At Mortal, we deliver what consumers want from beverages - healthy, low sugar and fun, without any compromise on flavor,” says Mortal CEO and Founder Becca Schepps "By launching into a partnership with King Soopers, we're expanding our efforts to destigmatize kombucha and show consumers healthy doesn’t have to taste bad or be boring. We are excited to see the response.”
Mortal Kombucha has all the foofoo of ordinary booch PLUS all the stuff that’s awesome: bubbles, fruit, and a power packed punch of b-vitamins, antioxidant destroying free radicals and symbiotic nutrients. From zingy ginger, to floral chili, to activated charcoal lemonade, there’s a gut-healthy flavor in the Mortal portfolio for everyone.
Find Mortal Kombucha on the company website kombucha finder, and shop online to boot. Get $1.00 off your next bottle of Mortal Kombucha at King Soopers here, through the end of the year.
Contact Emily Hutto at hutto@radcraftbeer.com with media inquiries about Mortal. Download brand assets here.
ABOUT MORTAL
Founded in 2017 by Becca Schepps, Mortal is a big, agro, juiced up, supersized, scoby slashing, fruit-fist of fury that wants to hook you up with some bada** bro-biotics. It isn’t sunrise salutation sipping functional beverages. It’s smack your face off, rip your guts out, feed it some good stuff, and then shove ’em back in prebiotics bubbles. Headquartered in Boulder, Colorado, Mortal Kombucha is currently available across 40 states, in retailers such as WholeFoods, Natural Grocers, Woodmans and Northwest Grocers. Mortal Kombucha’s harder counterpart is Mortal XXX. It’s organic, gluten-free, rice-free, real hard kombucha, flavored and supercharged with all-natural, organic ingredients. It’s all the foofoo probiotics you love about ordinary kombucha, now with 5.2% ABV. It’s just the right amount of rebel.
Mortal Expands Nationwide & Completes First Raise to Fund Rapid Growth
Triple digit sales growth, new markets and store placements across the United States, the completion of their first fundraising round, and the launch of hard kombucha in Colorado
BOULDER, CO— Mortal, a Boulder-based beverage company producing Mortal Kombucha and Mortal XXX Hard Kombucha is poised for its best year in business yet. Among its milestones are triple digit sales growth, new markets and store placements across the United States, the completion of their first fundraising round, and the launch of hard kombucha in Colorado. Read on in this Mortal 2021 Mid-Year Review.
SALES & DISTRIBUTION
It’s not every day a small batch beverage brand explodes (in a good way) across the country, and Mortal has its distribution partners KeHE and UNFl to credit to the rapid growth already achieved in 2021: up nearly 500% YOY. Mortal’s eight kombucha flavors— Black Sage, Marg Simpson, Black Magic, Apparently It’s Love, Power Melon, Sour Ginger, Chill Flower, and Dem Apples — are now available in Southern California, the Pacific Northwest, the Northeast, the Mid Atlantic, and the Midwest, spanning 40 States in the U.S..
Thirsty fermentation lovers can now find Mortal in new stores, too. These placements include Whole Foods in the Pacific Northwest, Mother’s Markets and Erewhon Market in Southern California, Down To Earth in Hawaii, Harmon’s in Utah, and Jungle Jim’s International Market and Woodman’s Market in the Midwest. Shop online and find a local retailer at mortalkombucha.com/where-to-buy/.
MORTAL XXX HARD KOMBUCHA
Earlier this year, Mortal introduced the Mortal XXX Hard Kombucha line that includes Cucumber Cool Off, Pineapple Kapow, Guavaloha Punch, and Lavender Afternoon. Each flavor is vibrant, fun and totally crushable. It has a 5.2% ABV, which walks a fine line to the rebellion that is indulging in a second. The eco-conscious decision to make the hard kombucha in 355mL cans is to make it not only recyclable, but easy to travel with for camping or enjoying around the pool.
Available in 4-packs and distributed exclusively by Colorado Craft Distributors, Mortal XXX Hard Kombucha is now available across Colorado in cans and kegs for both on and off-premise sales. It can be found in all Whole Foods and Natural Grocers stores that carry alcohol as well as a handful of independent liquor stores throughout the state.
LOOKING FORWARD
In August, Mortal completed its first-ever fundraising round on a convertible note. The investment was made up of strategic investors with expertise in beverage, brand and distribution. Canard Ventures, a Boulder, CO based venture firm with a portfolio of early-stage brands across many sectors participated as well as Manna Capital Partners out of Louisville, Kentucky.
“The Mortal brand has a lot of vision when it comes to emerging categories in beverage. We're excited to partner with Mortal and help them amplify their efforts. ” said Kevin Attkisson, partner Manna Capital Partners.
The completed convertible round will support retail expansion on both the alcoholic and non-alcoholic fronts, as well as considerable investment into marketing.
“Brands are everything in this category,” said Lon McGowan, founder of Canard Ventures, “and Mortal has been able to quickly establish itself as an outstanding brand on the shelves in this extremely competitive category."
In addition to investment partners, Mortal attributes success to strong partnerships in all aspects of their business— including premium ingredient producers, world-class Scoby cultivators, hard-working, strategic distributors; and everyone in between.
Looking towards the future, Mortal plans to expand its brand from kombucha into more functional beverage spaces.
Contact Emily Hutto at coop@radcraftbeer.com with media inquiries about Mortal.
Press Assets can be downloaded HERE.
ABOUT MORTAL
Founded in 2017 by Becca Schepps, Mortal is a big, agro, juiced up, supersized, scoby slashing, fruit-fist of fury that wants to hook you up with some bada** bro-biotics. It isn’t sunrise salutation sipping functional beverages. It’s smack your face off, rip your guts out, feed it some good stuff, and then shove ’em back in prebiotics bubbles. Headquartered in Boulder, Colorado, Mortal Kombucha is currently available across 40 states, in retailers such as WholeFoods, Natural Grocers, Woodmans and Northwest Grocers. Mortal Kombucha’s harder counterpart is Mortal XXX. It’s organic, gluten-free, rice-free, real hard kombucha, flavored and supercharged with all-natural, organic ingredients. It’s all the foofoo probiotics you love about ordinary kombucha, now with 5.2% ABV. It’s just the right amount of rebel.
Learn more about Mortal and track down their booch at mortalkombucha.com, or follow the enterprise on Facebook, Instagram and Twitter.