Ska Brewing Releases 2023 Euphoria Pale Ale For Fresh Beer Friday
An annual tradition in the Southwest for seventeen years now, Euphoria is a collaboration with Venture Snowboards in Silverton. Now it’s the Ska signal for fall arriving in Durango.
DURANGO, CO— Ska Brewing’s beloved cold month seasonal Euphoria Pale Ale will return to the brewery World Headquarters on tap and in canned 6-packs on Friday, October 6.
An annual tradition in the Southwest for seventeen years now, Euphoria is a collaboration with Venture Snowboards in Silverton. Now it’s the Ska signal for fall arriving in Durango.
Euphoria has a big malt backbone with plenty of caramel sweetness and just a touch of toast; but it’s the epic grapefruit hop aroma and flavor, provided by a huge dry hop addition at the end of fermentation, that really make this seasonal beer shine. It all comes together as a warming, yet refreshing 6% ABV Pale Ale that Durango spends all year looking forward to.
Euphoria Pale Ale will get the spotlight at Ska on Friday, October 6 at 5pm for Fresh Beer Friday.
Contact Emily Hutto at hutto@radcraftbeer.com with media inquiries about Ska Brewing.
ABOUT SKA BREWING
Based in Durango, Colorado, Ska Brewing was founded in 1995 and produces more than a dozen award-winning beers fueled with Ska music, and lots of it. Pioneers in the canned craft beer movement, Ska Brewing is known for an array of styles in 12 oz cans that include True Blonde, Modus Hoperandi and Rue B. Soho. For information, music, and a good time, visit www.skabrewing.com.
Fall is Here and Winter is Coming: Ska Brewing 2022 Mexican Style Lager Dark and Euphoria Pale Ale Releases
It’s officially autumn in Southwest Colorado, marked by the release of Ska’s two cold month seasonals: Mexican Style Lager Dark and Euphoria Pale Ale.
DURANGO, CO— The leaves are turning and the beers at Ska Brewing are getting darker in color. It’s officially autumn in Southwest Colorado, marked by the release of Ska’s two cold month seasonals: Mexican Style Lager Dark and Euphoria Pale Ale.
Mexican Style Lager Dark hit Ska’s World Headquarters in Durango last week and is now available across its United States distribution footprint. Ska first introduced this dark lager in cans in January of 2021 to round out the winter months with a dark variant of the famed summer seasonal Mexican Logger. It’s a smooth and slightly sweet beer that’s balanced with mild bitterness, subtle caramel flavors, and a touch of roast on the finish. Just as Mexican Logger has come to signify the coming of spring in Durango, Mexican Style Lager Dark joins Ska’s long-established Euphoria Pale Ale as a lantern leading to winter.
2022 marks Euphoria Pale Ale’s sixteenth year in a can. This winter ale’s story begins at Purgatory Ski Resort for which the recipe was originally crafted, and travels to Silverton, Colorado where the brewery teams up with Venture Snowboards to create a custom, Ska-themed snowboard each year. The brewery will announce this season’s snowboard giveaway details on social media.
Euphoria Pale Ale returns to Ska on Thursday, October 13 with a celebration to include live music by Chuck Hank beginning at 5pm. The beer will be released to all of Ska’s distribution markets this week as well.
Contact Emily Hutto at hutto@radcraftbeer.com with media inquiries about Ska Brewing.
ABOUT SKA BREWING
Based in Durango, Colorado, Ska Brewing was founded in 1995 and produces more than a dozen award-winning beers fueled with Ska music, and lots of it. Pioneers in the canned craft beer movement, Ska Brewing is known for an array of styles in 12 oz cans that include True Blonde, Modus Hoperandi and Rue B. Soho. For information, music, and a good time, visit www.skabrewing.com.
Ska Brewing Welcomes Autumn With Euphoria Cans
“Euphoria comes in perfect time for the Broncos season. We’re officially ready for football now.”
DURANGO, CO— Ska Brewing’s seasonal Euphoria Pale Ale returns to the brewery’s World Headquarters this Thursday during Ska-BQ, and hits shelves in thirteen states next week. This highly anticipated beer release serves as Durango’s unofficial kickoff into winter.
Euphoria’s big malt backbone meets caramel sweetness and just a touch of chocolate, with epic grapefruit hop aroma and flavor provided by a huge dry hop addition that all comes together to make it a perfect beer for those long lift rides.
Both known as craft creators in their respective industries, Ska Brewing and Venture Snowboards began a partnership about 15 years ago. “Ska takes the same approach in crafting their beer, and we're both based in the San Juan Mountains, so teaming up seemed like a natural. Euphoria is named after Venture’s powder board - you get the same heady feeling drinking it as you do floating through the deep stuff on a blower powder day,” explains Lisa Branner from Venture.
“Euphoria comes in perfect time for the Broncos season,” says Ska Brewing’s Sales and Marketing Director Kristen Muraro. “We’re officially ready for football now.”
Celebrate the upcoming season with Ska Brewing this Thursday, September 12 at Ska-BQ the brewery’s World Headquarters at 5pm. Ska and Venture Snowboards will debut this year’s custom ska-themed snowboard and host a Euphoria celebration in November— more information will soon be available about this event at skabrewing.com.
Find Euphoria in 6-packs in all thirteen of Ska’s distribution states through colder months. Contact Emily Hutto at coop@radcraftbeer.com with any more questions about this beer’s backstory or availability.
ABOUT SKA BREWING
Based in Durango, Colorado, Ska Brewing was founded in 1995 and produces more than a dozen award- winning beers fueled with Ska music, and lots of it. Pioneers in the canned craft beer movement, Ska Brewing is known for an array of styles in 12 oz cans that include Mexican Logger, Modus Hoperandi, and Rue B. Soho. For information, music, and a good time, visit www.skabrewing.com.
Ska Brewing and Venture Snowboards Kickoff Winter Saturday November 3 at World Headquarters
This is your chance to win a Ska-branded Venture snowboard featuring graphics from the label of Ska’s new Brut IPA, Moral Panic!
DURANGO, CO— Ska Brewing and Silverton’s Venture Snowboards will ring in the winter months with their 14th Annual Season Kickoff Party on Saturday, November 3, at the Ska World Headquarters, 225 Girard St, Durango, CO 81303. Admission is free.
The Snowboard
In an effort to benefit the Friends of the San Juans, Ska and Venture will be giving away prizes from Silverton Mountain, Purgatory Resort, and more; including the chance to win a Ska-branded Venture snowboard featuring graphics from the label of Ska’s new Brut IPA, Moral Panic.
The Music
The Kick Off party will feature music from Durango-based Hip-Hop band, Diabolical Sound Platoon.
The Beer
Ska Brewing’s seasonal Euphoria Pale Ale will be on draft at the brewery and available in 6-packs to-go. This beer was brewed as a beer for Purgatory Ski Resort before Ska teamed up with their friends at Venture Snowboards located in Silverton, CO to brew the recipe and create a custom snowboard with Ska artwork. Euphoria has big malt backbone, caramel sweetness and just a touch of chocolate, with epic grapefruit hop aroma and flavor.
For more information about Ska Brewing’s Season Kickoff Party or with any other media inquiries about the brewery, contact Emily Hutto at coop@radcraftbeer.com.
ABOUT SKA BREWING
Based in Durango, Colorado, Ska Brewing was founded in 1995 and produces more than a dozen award-winning beers fueled with Ska music, and lots of it. Pioneers in the canned craft beer movement, Ska Brewing is known for an array of styles in 12 oz cans that include Mexican Logger, Modus Hoperandi, and Rue B. Soho. For information, more music, and a good time, visit www.skabrewing.com.
An Ode To Winter: Ska Brewing Euphoria Winter Pale Ale Returns Friday
This Ska/Venture venture now returns for the twelfth year.
DURANGO, CO— Ska Brewing’s seasonal Euphoria Pale Ale returns to the brewery’s World Headquarters on Friday, and hits shelves in twelve states next week. Ska is hopeful that winter is coming alongside this beer release.
Euphoria’s big malt backbone meets caramel sweetness and just a touch of chocolate, with epic grapefruit hop aroma and flavor provided by a huge dry hop addition that really make this seasonal beer shine. It all comes together as a warming, yet refreshing pale ale that powder junkies spend all year looking forward to. After the 416 Fire, this year especially.
Euphoria was first brewed as a beer for Purgatory Ski Resort before Ska teamed up with their friends at Venture Snowboards located in Silverton, CO to brew the recipe and create a custom snowboard with Ska artwork. This tradition now returns for the twelfth year.
“I’ve always said that hops are warming,” says Ska Brewing Co-Founder and CEO Dave Thibodeau. “As a winter Pale Ale, this beer is just a bit darker than your typical pale. It’s a great backcountry beer.”
Kickoff the prospect of snowboarding season with Ska Brewing this Friday September 28 at the brewery’s World Headquarters at 5pm. Ska and Venture Snowboards will debut this year’s custom snowboard and host a Euphoria celebration in November— more information will soon be available about this event at skabrewing.com.
Find Euphoria in 6-packs in all twelve of Ska’s distribution states through colder months. Contact Emily Hutto at coop@radcraftbeer.com with any more questions about this beer’s backstory or availability.
ABOUT SKA BREWING
Based in Durango, Colorado, Ska Brewing was founded in 1995 and produces more than a dozen award-winning beers fueled with Ska music, and lots of it. Pioneers in the canned craft beer movement, Ska Brewing is known for an array of styles in 12 oz cans that include Mexican Logger, Modus Hoperandi, and Rue B. Soho. For information (a lot of it), more music, and a good time, visit skabrewing.com.
ABOUT VENTURE SNOWBOARDS
Founded in 1999, Venture is an independent, grassroots snowboard manufacturer based in Silverton, Colorado. Venture crafts high-quality, freeride snowboards and splitboards from scratch using sustainable woods and wind power. Learn more at venturesnowboards.com.