Ska Brewing Releases Hard Seltzer Variety Pack With Cocktail Flavors

DURANGO, CO — On the heels of the success of Ska Brewing’s Hard Seltzer debut in 2019, the brewery continues to innovate with this unique variety pack. The new line of cocktail-inspired hard seltzers is made to add some tropical vibes to the upcoming cold season.

Introducing the new Ska Brewing Party Pack that includes three cocktail-inspired hard seltzer flavors: Paloma, Pina Colada, and Pomegranate Mojito. At only 5% ABV, only 100 calories and gluten free, with only 2 grams of sugar per 12 oz. can, these new hard seltzers pair well with Zoom gatherings and solo outdoor adventures. 

Ska has long experimented on the Mod pilot system to emulate classic cocktails in its beers, notably the MoSka Mule and the barrel-aged Whiskey Sour. It was only natural that they do the same with their seltzer program.

These seltzer flavors are available to-go at Ska Brewing’s World Headquarters in Durango, Colorado. Cans of these seltzers are only available as a variety 12-pack across Ska’s distribution footprint. 

Get more skinny on these new seltzers by contacting Emily Hutto at hutto@radcraftbeer.com. 

ABOUT SKA BREWING

Based in Durango, Colorado, Ska Brewing was founded in 1995 and produces more than a dozen award- winning beers fueled with Ska music, and lots of it. Pioneers in the canned craft beer movement, Ska Brewing is known for an array of styles in 12 oz cans that include Mexican Logger, Modus Hoperandi, and Rue B. Soho. For information (a lot of it), more music, and a good time, visit www.skabrewing.com.

Ska Brewing Announces Brand Refresh; Rolls Out New Cans

DURANGO, CO— Fresh renditions of Ska Brewing Modus Hoperandi, Modus Mandarina, True Blonde Ale, Rue B. Soho, and Pink Vapor Stew cans are now hitting shelves across Ska’s distribution footprint as part of the company’s 2020 brand refresh.

Since Ska Brewing launched its brand 25 years ago, the comic book has always represented the company’s core values and mission. The company slogan characters brewing beers with character has come to life on Ska’s packaged brands, each can representing a different snippet of that original comic book story… until The Hazy IPA came along. 

When Ska debuted its first hazy beer in a can in 2019, they designed the artwork without a character or a punny name associated with the beer style as they have other year-round brands. Instead the artwork pops with bold colors and Ska’s trademark checkerboard stripe— a nod to the 2 Tone wave of Ska music— that wraps the can. These comic book elements ultimately inspired Ska’s entire can refresh, and can also be found on the design of Ska’s new canned seltzer line. 

Consistent with much of Ska’s other branding, the signature checkerboard stripe is included on each new can. While new cans will not feature characters from comic books, they will retain classic comic book elements such as the blamo and bold colors to really stand out on shelves. The new look will help provide a consistent and recognizable look across Ska’s family of brands. 

“We’ll never “rebrand” altogether because we feel branding is an evolution,” says Ska Brewing co-founder and CEO Dave Thibodeau. “We’ve been changing our brand since day one, but we’ll never stray too far from what it means to be Ska.” 

Find the same great Modus Hoperandi, Modus Mandarina, True Blonde Ale, Rue B. Soho, and Pink Vapor Stew recipes in new cans wherever you buy Ska beer. The brewery will announce more can artwork updates in coming months. 

For more information about Ska Brewing, contact Emily Hutto at hutto@radcraftbeer.com.

ABOUT SKA BREWING

Based in Durango, Colorado, Ska Brewing was founded in 1995 and produces more than a dozen award- winning beers fueled with Ska music, and lots of it. Pioneers in the canned craft beer movement, Ska Brewing is known for an array of styles in 12 oz cans that include Mexican Logger, Modus Hoperandi, and Rue B. Soho. For information (a lot of it), more music, and a good time, visit www.skabrewing.com.

Ska Brewing Debuts Varietal 12-pack Featuring 3 New Flavors of The Hard Seltzer

DURANGO, CO— Ska Brewing is heading into the new year with a fresh, low-calorie option in cans. The brewery will tap its three new hard seltzer flavors at its World Headquarters today, and debut a 12-pack of these cans across the brewery distribution footprint in coming weeks. 

Seltzer, according to the feds, is still considered to be a “beer”. This “non-beer beer,” as Ska Co-Founder and CEO Dave Thibodeau calls it, is a response to much of the staff requesting the clear and refreshing beverage. “Beer is the driving force of Ska and our true first love,” Thibodeau says. “But the Crossfit kids on our sales team swear we’d be remiss not to offer their keto companions a low-carb alternative to one of the world’s oldest and most delicious beverages.”

The Hard Seltzer from Ska Brewing will be available in Hibiscus Lime, Black Raspberry, and Blood Orange flavors. These gluten-free and low-sugar hard seltzers will be packaged in 12-ounce cans, and only available as a 12-pack for the time being. They contain only 100 calories and 2 grams of sugar per can, and they weigh in at 5% ABV.

“I won’t lie that we thought seltzer brewing would be easy,” Thibodeau admits. “Turns out it was much more difficult that we imagined. It took a lot of Mod System batches to nail down our process in the brewhouse to achieve these flavors. I think I’ve tasted more seltzer in the last year than I think I might consume throughout the rest of my life.” 

These Mod System batches have been extremely popular in the tasting room, alongside Ska’s new non-alcoholic Skagua cans. “We’re stoked to offer our customers so many new options,” Thibodeau adds. “Now you can grab a 6-pack of Skagua to bring home for your kids, and once they go to bed, grab another and mix up a refreshing nightcap with your favorite locally produced spirit!”

For more information about Ska’s new seltzer offerings, contact Emily Hutto at hutto@radcraftbeer.com. 

ABOUT SKA BREWING

Based in Durango, Colorado, Ska Brewing was founded in 1995 and produces more than a dozen award- winning beers fueled with Ska music, and lots of it. Pioneers in the canned craft beer movement, Ska Brewing is known for an array of styles in 12 oz cans that include Mexican Logger, Modus Hoperandi, and Rue B. Soho. For information (a lot of it), more music, and a good time, visit www.skabrewing.com.