Ska Brewing Mesa Guava IPA Comes to Year-Round Canned Fruit-ion
Ska Brewing will bring the Southwest-inspired flavors of its Mesa Guava IPA to all of its distribution states this week.
DURANGO, CO— Ska Brewing will bring the Southwest-inspired flavors of its Mesa Guava IPA to all of its distribution states this week.
Mesa Guava IPA first debuted as a limited batch in cans in Colorado, New Mexico, and Arizona earlier this year. Now it’s back due to popular demand, joining the year-round portfolio and hitting all of Ska’s markets.
This new IPA was born through a brainstorm with Whole Foods. Fitting for both its Central American roots from which ska music originates and its compatibility with hop-forward flavors, guava was selected as this IPA’s key ingredient. Bold notes of Trident, Strata, and Idaho 7 hops meet tropical undertones in this balanced, medium-bodied beer.
“The fruit reinforces this beer’s sense of place at Ska and in the Southwest,” says Ska Brewing Co-Founder and CEO Dave Thibodeau. “Follow the mesa country to where the fruit originated from, and you’ll find the cultural inspiration for Ska Brewing.”
“I’ve been wanting to do something with guava as long as I’ve lived in the Southwest,” adds Kristen Muraro, Ska’s Sales and Marketing Director and 20+ year Durango local. “I’m excited, too, because this beer will be the first to join Ska’s year-round canned beer portfolio since the release of Double Hazy IPA cans earlier in spring.”
Mesa Guava IPA debuts at Ska’s World Headquarters in Durango on Friday, September 10. It will be available in 6-packs in all eleven of Ska’s distribution states on a year-round basis.
For more information about Ska’s newest IPA, contact Emily Hutto at coop@radcraftbeer.com.
ABOUT SKA BREWING
Based in Durango, Colorado, Ska Brewing was founded in 1995 and produces more than a dozen award-winning beers fueled with Ska music, and lots of it. Pioneers in the canned craft beer movement, Ska Brewing is known for an array of styles in 12 oz cans that include True Blonde, Modus Hoperandi and Rue B. Soho. For information, music, and a good time, visit www.skabrewing.com.
Living The Dream Brewing and Whole Foods Release Zap! Smash! IPA
Zap! Smash! was crafted with Zappa Hops, named in honor of Frank Zappa, and Colorado-grown Root Shoot Genie Pale Malt.
LITTLETON, CO– Living The Dream Brewing is excited to release an experimental IPA in collaboration with the Highlands Ranch, Colorado Whole Foods branch. Zap! Smash! is now available for locally minded beer lovers.
Zap! Smash! was crafted with Zappa Hops, named in honor of Frank Zappa, and Colorado-grown Root Shoot Genie Pale Malt. This refreshing 5.4% IPA yields flavors of mango, passionfruit, citrus, and pine.
“Whole Foods reached out to us when their Highlands Ranch Store took on a full liquor license, and we were thrilled to partner with them on beer to celebrate their commitment to supporting local. We decided on a single malt and single hop beer, or S.M.A.S.H, beer featuring Colorado’s own Root Shoot Malting, and highlighting Zappa hops— a native North American hop variety,” explains Living The Dream founder Jason Bell. “The name came about as Zappa and SMASH reminded us of the old superhero shows where the action was accentuated by the large word bubbles like POW, BAM, etc.”
Zap! Smash! is now available in limited quantities in 12oz. canned 6-packs at the Living The Dream’s tasting room. Find it at Whole Foods South Denver Metro locations beginning September 15, while supplies last.
Contact Emily Hutto at hutto@radcraftbeer.com with media inquiries about Living The Dream.
ABOUT LIVING THE DREAM BREWING
Living the Dream Brewing is a craft brewery established in 2014 in Littleton, our home base for adventure in Colorado. Built on a foundation of brewing beer using only the finest ingredients, Living the Dream celebrates the people, places, and activities of the Centennial State. Live the life you've imagined, and join us at livingthedreambrewing.com.