Why A “Year in Review” Recap is Worth Your Time

The effervescent Kate Bernot joined our recent #CraftSocialMedia workshop to share her insight on the Year In Review with a journalist’s lens. She also penned this article about why you should plan a year in review this (and every) year.

Thank you Kate!

No one is looking for another item to add to their to-do list, but a “year in review” recap for your brewery is a worthwhile investment.

As a journalist, I’ve been on the receiving end of these recaps and can testify to their utility in your media relations plan—more on that shortly. But these reports aren’t just press release fodder; done right, they can be a powerful internal and external strategic tool. 

A year in review recap is a chance to reflect, organize, and communicate. It’s an archival snapshot of your business, one that is useful now and years into the future. When life moves at breakneck speed and it’s a challenge to even remember what month we’re in, there’s immense value in accurately cataloging your business’ milestones at the end of the year. You’re likely to understand your own brewery more deeply, and to help share important achievements with stakeholders like staff, media, distributors, retailers, community partners, and the public.

First, let’s discuss the year in review as an external communications tool. I cover the business of beer, which since the pandemic has not been smooth sailing for many companies, large and small. Amid the varied challenges breweries face, I’m still always looking to tell success stories. They certainly exist, but are perhaps not as obvious as they once were. Particularly when I’m writing for a trade publication, I need data points—everything from sales volumes to competition medals—to justify why I’m spotlighting a particular brewery.

Breweries can help me uncover these bright spots by sharing their wins, and their challenges, with me at the end of the year. How else will I know that your company launched two new seasonal beers into distribution, or grew own-premise sales, or paid for 100% of taproom staff to become Cicerone certified, or committed to local malt across its core beers? All of those are potential angles for media coverage, either now or in the future. Having them bundled in one easily digested report is a reporter’s dream. Attach the report to an email and send it once it’s ready— timing is less important to me than clear, organized information.

But members of the media aren’t the only external shareholders. Share your year in review with wholesalers, key retailers, and your nonprofit or community partners. Think of the year in review as your family’s holiday card: It’s a reason to reconnect with people you haven’t talked to in a while, update them on your milestones, and keep yourself top-of-mind as those partners are planning for the year ahead. (… Maybe send that email in advance of spring resets?) You may also want to disseminate some aspects of the year in review on social media and your newsletter. Turning core accomplishments into content is a way to highlight your wins and remind your fans of great times they’ve had with the brewery over the past 12 months.

Finally, and perhaps even more importantly, embrace the year in review as an internal exercise. At the management level, examine your brewery’s mission statement alongside your year in review. Do your most important moments of the past year reflect what your brewery stands for? Are there areas of the mission statement that weren’t operationalized? Are there emerging areas of importance over the past year that should be integrated into your mission statement? Finally, make sure your staff sees all or part of your year in review. Keeping employees connected to your mission and celebrated for their role in it is core to maintaining morale. Shout out the people who took the lead on major projects, and use achievements as a reason to celebrate the whole team. 

There are few tools within a brewery’s kit that offer this kind of multifaceted return— and cost almost nothing to implement. 

Written by Kate Bernot

North Carolina Maltster Innovates Malt Styles and Connects Grain To Glass; 2023 By The Numbers at Riverbend Malt House

ASHEVILLE, NC— The first craft malthouse in the South had a strong year of business growth, community development, and customer engagement in 2023. Here is the Riverbend Malt House 2023 Year In Review.

Production and Capacity

In 2023, Riverbend Malt House malted almost 4 million pounds of craft malt, which included flagship styles as well as custom and smoked malt for specialty projects. This number represents a growth of more than 20 percent over 2022.

The malt house added conveyance equipment that allowed for the filling of its first bulk truck orders in 2023. This exciting upgrade will allow them to fill silos across the region with top quality local malt.

In response to the growing demand for smoked malt, Riverbend additionally installed an unloader that will allow for more seamless transportation of smoked malts from their retrofitted shipping container smokehouse⁠. 

Local Farmers and Customers 

In 2023, Riverbend sourced grain from family-owned farms across the Southeast region, including North Carolina, Tennessee, Kentucky  Virginia, Georgia, and Florida—  all within 500 miles of the malthouse. Learn more in Riverbend’s video Craft Malt Powered By Family Farms. 

Riverbend sold malt to more than 300 breweries and distilleries in 2023, a figure that includes more than 70 new customers. 

Malt Innovation

Riverbend’s malt portfolio grew to include seasonal products that included the Hickory King Corn variety as an addition to Riverbend’s malted corn products. The malt house’s ongoing experimentation with kilning regimes coupled with customer demand yielded a new year-round Crystal 50 product as well. 

Riverbend’s ​​stock of Avalon 2-Row barley bred by the Eastern Virginia Agricultural Research and Extension Center increased exponentially in 2023, which allowed for the malt house to craft both a Pale and Pilsner styles of this variety.  “Adoption of Avalon has happened quickly throughout the Southeast and we were excited to have lots from North Carolina, Virginia, and Tennessee to work with this year,” says Riverbend Malt House Co-Founder Brent Manning.

2023 brought many custom malt projects to Riverbend Malt House, including a malt made with a custom water profile to mimic the water chemistry found in Belgium. This custom malt, Farmhouse Pilsner, was first crafted for Little Animals Brewery and Leveller Brewing collaboration beer. 

Malt With A Mission 

In total, Riverbend redirected approximately 200,000 pounds of waste from landfill in 2023.

In partnership with the local cattle operations, Riverbend composted 15 tons of organic waste and diverted 30,000 pounds of polywoven plastic from the landfills this year; a malt bag recycling program activated by the Asheville Brewers Alliance and Sierra Nevada Brewing Company. 

Also in 2023, Riverbend was pleased to become the first malt house licensor for Beer To Bags, a North Carolina-based innovator in the upcycling space turning spent malt bags to create stylish totes.

Riverbend upgraded all 141 of our light fixtures to LED panels in September. Installing these panels will result in a 64% reduction in power consumption associated with factory lighting. These efficiency improvements resulted in a 12% reduction in energy consumption in Q4 2023 compared to 2022.

Riverbend Malt House made a donation to Waterkeeper Alliance for each of the 2023 customer surveys they received. 

Finally, Riverbend was pleased to donate Calypso barley seed to Community Malt spearheaded by Harlem Brewery. This is a collaborative initiative for Black and BIPOC farmers in North Carolina and Virginia who are cultivating small grains as a viable crop. ⁠

Events & Community

Riverbend Chesapeake Pilsner malt was selected as the single malt in the recipes at the 2023 Florida SMaSH Festival. This annual gathering, hosted by Hourglass Brewing and B.E.A.R.D. to raise funds and awareness for A Spoon Full of Hope, raised $16.027.74 in support of sustainable careers in the food industry; all the while showing off the prowess and creativity of Florida craft breweries. 

Riverbend Avalon Pilsner is the feature malt of the 2024 Florida SMaSH Festival. “We’re beyond excited to sample what will undoubtedly be a full-color spectrum of expressions of Avalon from so many different breweries,” says Manning. 

Riverbend was proud to be a part of five beers brewed around International Women's Day in support of the Pink Boots Society; the Birmingham brewers collaboration beer, BirmingHelles made with the first malting barley grown in Alabama at WK Farms in Hamilton AL, that Cahaba Brewing spearheaded; and a second year of the Brick Store Pub Craft Malt Showcase of Southern beers made with Riverbend malt.  

Riverbend and Bootleg Biology hosted the successful inaugural Southern Lager Invitational at Harding House Brewing Co. during the 2023 Craft Brewers Conference in Nashville. This celebration of classic and innovative lagers that feature Southern-grown ingredients will return in 2024, slated to take place on May 25 at The Mule in Asheville. 

Riverbend’s Co-Founder Brent Manning presented at the Craft Brewers Conference, providing a summary of the successful Farm To Tap festivals and guidance for successful event management. Manning also took part in several conferences, sharing 10 years of craft malt memories at various trade events, including the North Carolina Craft Brewers Conference and MaltCon2023. 

Awards & Accolades 

2023 marks the sixth consistent year of Riverbend’s Living Wage Certified Employer status from Just Economics. It also marks Riverbend’s second consecutive year named on the  Inc. 5000 list. In August, Riverbend was named number 3,992 of the fastest growing private companies in the country in this prestigious ranking. 

Throughout the year, many of Riverbend’s customers were recognized by multiple awards programs for beers made with Riverbend malt– including the Great American Beer Festival®, the World Beer Cup®, the U.S. Beer Open, the North Carolina and South Carolina Brewers Cups, the Florida Brewers Ball , and the Good Food Awards. 

Contact Emily Hutto at hutto@radcraftbeer with media inquiries about Riverbend Malt House. 

ABOUT RIVERBEND MALT HOUSE

Riverbend Malt House is on a quest to connect Southeastern family owned farms and fermenters. Co-Founders Brent Manning and Brian Simpson launched Riverbend, the first craft malthouse east of the Mississippi River, in Asheville, North Carolina in 2010. Buoyed by a 70,000 foot production facility and state of the art equipment, Riverbend Malt House helps breweries and distilleries large, small, and in-between stand out with flavor, locality, and community in an increasingly competitive landscape— all the while challenging the status quo of corporate, big-agriculture malt. Learn more at riverbendmalt.com.

Mexican Lager 12-Packs, 12 Years, and A GABF Medal: Lone Tree Brewing Publishes 2023 Year In Review

LONE TREE, CO— In 2023, Lone Tree Brewing won a coveted GABF® medal for its best-selling Mexican Lager, introduced 12-packs of said lager to distribution, contributed $4,500 to causes the brewery cares about, and celebrated 12 years in the Colorado craft beer business. 

Here is the 2023 Lone Tree Brewing Company Year In Review. 

Beer In Review 

Lone Tree brought back its popular Hefeweizen, Oktoberfest, and Vanilla Caramel Amber in seasonal cans in 2023, and also introduced the year-round SKU Blueberry Blonde and winter seasonal Brownie Stout across Colorado and Kansas. In the fall, the legendary Hop Zombie Imperial Red IPA crept on tasting room taps for one day only. In the winter, the brewery introduced Brownie Stout in cans.

This year Lone Tree also introduced 12-packs of its flagship and decorated Mexican Lager. This beer, Lone Tree’s top seller, won its third Great American Beer Festival® medal, a silver in the American Light Lager category at the 2023 awards. 

Production

Lone Tree produced 3,543 barrels of beer in 2023, using 239,000 pounds of grain and 3,600 pounds of hops. Lone Tree filled 570,048 cans last year.

Throughout the year, the brewery recaptured 130,820 gallons of water and reused pallet wraps that saved 400 pounds of plastic wrap from landfills.

Sales & Distribution 

Lone Tree sold beer across Colorado and Kansas through longstanding distribution partnerships; Western Distributing and Ska Brewing in Colorado, and Worldwide Beverage Group in Kansas.

Community and Events

Lone Tree’s philanthropic contributions totaled $4,500 in 2023. Among the recipients were Drink for Pink, Big Dogs Huge Paws, the Evans Scholarship Fund, Douglas County Libraries, the Honor Bell Foundation, and the Moving Mountains Animal Rescue. The third annual Douglas County School District Bridge Transition Program & Lone Tree Brewing car show raised more than $12,000 that helps facilitate the transition from school to the adult world through meaningful learning opportunities within the classroom and community. 

In 2023, Lone Tree presented its annual market series including the Summer, Oktoberfest and Fall Craft markets; each featuring more than 20 local craft vendors. 

Exciting for Lone Tree Brewing’s tasting room customers is the installation of a new photo wall that sports Lone Tree’s slogan, Take Root Grow Friends. Social media selfies are encouraged, with the hashtag #takerootgrowfriends. 

In December of 2023, Lone Tree celebrated 12 years in business with four specialty beers made for the occasion. The brewery extends gratitude to its friends and family for coming out to celebrate another successful year in business. 

Moving Forward 

“We’re always giving our portfolio close examination to stay nimble in the dynamic Colorado beer marketplace, and we’re pleased to see consumer demand for styles that we love to brew the most— including lagers, fruit beer, and traditional European styles,” says Lone Tree Brewing Sales & Marketing Director Dennis Stack. “We’re thrilled that our customers love Hefeweizen and Oktoberfest, two seasonals that sold out rapidly last year. Both of those beers will return in 2024, along with two new seasonal cans: Juicy IPA in spring, and building upon the momentum of the Mexican Lager category with Lime Mexican Lager in summer.” 

Lone Tree will celebrate the grand opening of its second location in Parker (at 18425 Pony Express Drive) on Friday, March 1. After years of searching for another space, the company is thrilled to expand in 2024. 

Contact Emily Hutto at hutto@radcraftbeer.com with media inquiries about Lone Tree Brewing Co. 

ABOUT LONE TREE BREWING CO. 

Lone Tree Brewing Company was the first brewery to open in Lone Tree, Colorado in Denver’s South Metro area in 2011, and has remained a local staple for a decade. Lone Tree creates community around a stylistically diverse lineup of flagship, seasonal, and limited release beers that are sold in cans and on draft across Colorado, and in select locations in Kansas. Find the brewery online at lonetreebrewingco.com.

Maine’s Blue Ox Malthouse 2023 Year In Review: 10 Years Of Maine Malt; Expansion, Beer Collaborations, and Two Malt Cup Awards

LISBON FALLS, ME— 2023 will go down as a historic year for Maine’s first malting operation, Blue Ox Malthouse. The company celebrated a decade in business this year, and broke ground on an expansion that will make it the largest floor malting operation in North America. Blue Ox is proud of its growing team and increasingly meaningful connections among Northeastern agricultural communities, and beyond. 

In March 2023, Blue Ox Malthouse was awarded two prestigious Malt Cup awards during MaltCon2023 in Portland, Maine. Blue Ox Floor Malted Pale and Floor Malted Light Munich malts earned bronze medals.

Also during the 2023 Craft Malt Conference, Novare Res Bier Cafe hosted an all craft malt tap takeover featuring several beers made with Blue Ox malt that the Beer Sessions podcast marks as one of the ‘best beer moments of the year’ in Episode No. 694. 

In addition to the Craft Malt Conference, Blue Ox participated in several events supporting Maine’s food systems, including Grain To Glass Freeport, the 2023 New England Beer Summit, and the National Barley Improvement Committee meeting.

In April 2023, Blue Ox Malthouse turned ten. Founder Joel Alex expressed his thoughts on a decade of Blue Ox malt on Instagram. ”What a wild ride. The last ten years seem like a blink of an eye, but if I think of how far we’ve come and moved the needle in connecting craft brewers to local ingredients and the impact on the farmer, I am really proud,” he adds. “It’s been a team effort and required the hard work of many people along the way–employees, customers, farmers, and community partners included.” 

Alex and team were thrilled to visit Porter Farms in Aroostook County and Crystal Springs Farm in Cumberland County, Maine during the 2023 harvest season. “We carefully select farm partners who steward the land with sustainable practices that make for the healthiest soil possible,” Alex says. “What starts at the seed supports the highest quality beer, spirits, and food products made with Blue Ox malt.” 

In the fall, Blue Ox began construction on a major malthouse expansion that will quadruple its production capacity. This growth will establish the malthouse as the largest dedicated floor malting facility on the continent; Not to mention, it will increase hiring capacity for staff of more diverse physical abilities and space and equipment to support a wider range of malt products, including roasted malts. 

The Blue Ox team is growing. This year, they were pleased to bring on Ian Goering as the malthouse’s Account Manager. Goering comes to the malthouse with 12+ years of experience in the New England brewing industry and with a diploma from the American Brewers Guild and experience at breweries in Maine and New Hampshire— most notably as Head Brewer at Tributary Brewing Company. He was most recently the head of production at Aprés. “He is an amazing knowledge resource for our customers,” says Alex. In total, Blue Ox Malthouse now has a team of six skilled malthouse professionals. 

2023 was a year of notable collaborations for Maine’s first malthouse. Maine breweries from across The Pine Tree State made collaboration beers featuring Blue Ox malt in support of the Maine Brewers Guild. In Delaware, Dogfish Head selected Blue Ox Vyenna Malt to create The Most Comfortable Logger In The Woods Vienna Lager with other Maine-grown ingredients, including wild blueberries, turmeric, ginger, and sage. 

Also in 2023, Blue Ox made the switch to entirely solar-generated power. The malthouse is proud to work with Perch Community Solar on this eco-friendly solution. 

Looking forward, Blue Ox is excited to build capacity to meet the growing demand for North American malt for craft breweries and distilleries. More details about the expansion will be announced in coming months. 

Media inquiring about Blue Ox Malthouse can contact Emily Hutto at hutto@radcraftbeer.com. 

ABOUT BLUE OX MALTHOUSE

Launched in April 2013 by community organizer and homebrewer-turned-maltster Joel Alex, Blue Ox Malthouse is Maine's first malting operation and was founded with the mission of creating more robust, resilient, and equitable regional food systems.. Blue Ox Malthouse seeks to push possibilities in craft beer and spirits by supporting shorter supply chains and thoughtful farming practices.. Reinvigorating a centuries-old floor malting techniques and tradition, Blue Ox is committed to these community-focused methods while constantly innovating to serve as a model for sustainable rural economic development. Learn more at blueoxmalthouse.com.