RadCraft Presents the 2022 Industry Relief Coloring Book To Support James Beard Foundation® Open For Good Campaign
After a successful launch of this book in 2020, it returns with more than double the pages featuring the logos of RadCraft’s partner malthouses, breweries, and distilleries.
DIGITAL— RadCraft and the James Beard Foundation are proud to present the second rendition of the RadCraft Industry Relief Coloring Book in support of the longevity of independent restaurants. After a successful launch of this book in 2020, it returns with more than double the pages featuring the logos of RadCraft’s partner malthouses, breweries, and distilleries (listed below). Proceeds from this effort go directly to the James Beard Open For Good campaign.
For more than 30 years, the James Beard Foundation has promoted Good Food For Good™ by giving chefs a voice and the tools they need to make the world more sustainable, equitable, and delicious. As a result of the COVID-19 pandemic, the James Beard Foundation launched the Open for Good campaign to help independent restaurants survive the crisis, rebuild better, and thrive for the long term. Since the launch of Open For Good, the Foundation has provided critical industry support and resources through education, financial assistance, advocacy, and consumer engagement. For example, the Foundation raised and disbursed almost $4.8 million in grants to 312 food and beverage establishments across America through the JBF Food & Beverage Industry Relief Fund; has hosted more than 100 webinars on a variety of topics for their Industry Support learning series; and has continued work to train and mobilize the chef community in support of public policy through the Chef’s Bootcamp for Policy and Change.
The RadCraft Industry Relief Coloring Book is available for digital download here or pre-order a hard copy here.
Those who download and print are encouraged to share their art on social media with the #radcraftindustryrelief hashtag.
Contact Founder & CEO Emily Hutto at hutto@radcraftbeer.com for a press copy of the coloring book, or with questions about RadCraft.
Learn more about Open For Good at jamesbeard.org/openforgood and contact jbf@wagstaffmktg.com with media inquiries about the foundation.
Participating RadCraft Partners
Inland Island Yeast Laboratories
Living The Dream Brewing Company
ABOUT RADCRAFT
Founded in 2012 by Emily Hutto, RadCraft provides communications support for the beverage industry. From breweries and distilleries to maltsters and their affiliates, RadCraft’s partners are makers of thoughtful products and cultivators of radical ideas. Beers and spirits should tell stories about brands, and RadCraft loves a good story. Learn more at radcraftbeer.com
ABOUT THE JAMES BEARD FOUNDATION
The James Beard Foundation (JBF) celebrates and supports the people behind America’s food culture, while pushing for new standards in the restaurant industry to create a future where all have the opportunity to thrive. Established over 30 years ago, the Foundation has highlighted the centrality of food culture in our daily lives and is committed to supporting a resilient and flourishing industry that honors its diverse communities. By amplifying new voices, celebrating those leading the way, and supporting those on the path to do so, the Foundation is working to create a more equitable and sustainable future—what we call Good Food for Good®.
As a 501c3 non-profit organization, JBF brings its mission to life through annual Awards, industry and community-focused initiatives and programs, advocacy, and events. Current programs include the Open for Good Campaign, Chef’s Bootcamp for Policy and Change, Beard House Fellows, Legacy Network, Scholarship Programs, Smart Catch, and Women’s Leadership Programs. In addition, JBF celebrates the chefs and local independent restaurants at the heart of our communities with numerous events and partnerships nationwide throughout the year—including the Taste America culinary tour, JBF Greens events for foodies under 40, the soon-to-open Pier 57 Market Hall, food festivals, and more.
For more information, subscribe to the digital newsletter Beard Bites and follow @beardfoundation on Facebook, Twitter, Instagram, TikTok, and LinkedIn.
Mortal launches POWER, more than just another prebiotic sparkling water line
NATIONAL— The people want more POWER out of their sparkling waters and prebiotics aren’t enough. Mortal’s newest canned line delivers, with functional additions like magnesium, electrolytes, caffeine from green tea, and collagen— on top of prebiotics in every can.
“With beverages, hydration is not enough. Power is the ultimate multi-tasking drink,” founder Becca Schepps says. “Our drinks need to keep up with everything we want in life. They need to do more, be more, give us more. That’s what Mortal Power is all about.” Power is a lightly fruit flavored sparkling water infused with a ton of function. Prebiotics for gut-health and then, depending on the can and your daily need for a boost of Collagen, Caffeine, Electrolytes or Magnesium.
Each 12 oz. can of Mortal POWER is ready to optimize your life. It is gluten-free, certified organic, 1% For The Planet certified, and Kosher; with 30 calories or less and between 2 and 4g of added sugar - all from fruit.
Get POWER in Colorado retailers, United Super Markets and Sprouts Innovation Coolers across California and online at drinkmortal.com.
Contact orders@mortalkombucha.com with sales and distribution inquiries. Reach out to Emily Hutto at hutto@radcraftbeer.com with media queries about Mortal.
ABOUT MORTAL
Mortal makes beverages that fight death. Mortal is the smack your face off, rip your guts out, feed it some good stuff, and then shove ’em back in of functional fizz. Headquartered in Boulder, Colorado, Mortal Kombucha is currently available across 42 states, in retailers such as Central Market, Foodtown, United, Lassens, Mothers, Jimbos, WholeFoods, Natural Grocers, Woodmans and Sprouts.
Learn more about Mortal and track down their booch at drinkmortal.com, or follow them on Facebook, Instagram and Twitter.
Mortal launches in Sprouts Farmers Markets Innovation Coolers
Nationally expanding beverage company Mortal now in select SPROUTS stores through LA Libations
NATIONAL– Mortal is pumping up coolers at Sprouts’ innovation centers across Southern and Northern California with Mortal Power, its bold line of sparkling prebiotic waters with added functional ingredients, starting this month.
Mortal Power will be carried in fifty Sprouts Innovation Coolers across California. These Innovation Coolers, launched in 2021, showcase new-to-market items with an emphasis on wellness, or in Mortal’s case, power.
This is the brand’s first non-kombucha product, serving to pivot Mortal into the broader functional beverage space.
True to the name, Mortal Power is all about power. This super multi-tasking drink is pumped up with prebiotics, plus each flavor offers a unique hard-hitting, easy-to-understand functional ingredient. The drinks are available in four flavors/powers: Berry Cherry + Collagen, Prickly Pear Watermelon + Magnesium, Green Tea Lime w/Caffeine and Hibiscus Ginger + Electrolytes. Each 12 oz. can contains 20-30 calories and less than 4 grams of sugar and retail for $2.79 per unit.
According to Mortal founder and CEO Becca Schepps, “The launch of Power is a major evolution for our company. We always wanted to be more than a kombucha company. Last summer we launched an alcoholic offering, and with this prebiotic sparkling water we estimate that by the end of 2022, 50 percent of our revenue will be from non-traditional kombucha products.”
Find all four POWER flavors in select Sprouts Farmers Markets. Watermelon Prickly Pear has prebiotics and magnesium to chillax your mind, body and chaos. Hibiscus Ginger has added electrolytes and prebiotics. Green Tea Lime is loaded with 60mg of caffeine from green tea and prebiotics. Cherry Berry has prebiotics plus a blast of collagen to promote bone health and give you a glowing complexion and disposition. Each 12 oz. can of Mortal POWER is gluten-free, certified organic, 1% For The Planet certified, and Kosher; and has 30 calories or less and between 2 and 4g of added sugar - all from fruit. Learn more about them on Mortal’s web store.
“We are so excited to be working with Sprouts on the Power line. They have been real champions of innovation and that’s what Mortal’s future is all about.” stated Schepps.
Contact Emily Hutto at hutto@radcraftbeer.com with media inquiries about Mortal.
ABOUT MORTAL
Headquartered in Boulder, Colorado, Mortal makes beverages that fight death. Mortal is currently available across 40 states, in retailers such as WholeFoods, Sprouts, King Soopers, Foodtown and Natural Grocers. Mortal currently has three product lines: Mortal Kombucha, it's big, agro, juiced up, supersized, scoby slashing, fruit-fist of fury that wants to hook you up with some bada** bro-biotics. Mortal Power, a prebiotic sparkling water with POWERful functional ingredients. And Mortal XXX Hard Seltzer: It’s organic, gluten-free, rice-free, hard seltzer infused with kombucha.
Learn more about Mortal at drinkmortal.com, or follow them on Facebook, Instagram and Twitter at @drinkmortal.
Mortal releases BASILLION STRAWBERRIES to the masses
The death-fighting, functional ingredient-packing, Boulder-based beverage company Mortal introduced a new flavor to its non-alcoholic kombucha lineup this week. Basillion Strawberries.
BOULDER, CO— The death-fighting, functional ingredient-packing, Boulder-based beverage company Mortal introduced a new flavor to its non-alcoholic kombucha lineup this week. Basillion Strawberries - Strawberry plus Basil, if you didn’t get the pun, will be launching in 16 oz. bottles at Harmon’s Grocery stores in the beginning of February and all the Mother’s Markets in Southern California and Whole Foods in the Rocky Mountain Region.
If you ask founder Becca Schepps, “Why Strawberry?” she’ll let you know, her favorite food in the world is Strawberries. Growing up in New Jersey where her neighborhood backed up to a strawberry field, she once ate so many strawberries she puked bright pink. And then kept eating strawberries. While that may not sound appetizing, this flavor is.
This flavor has been a long time in the making. Denver Highlands Farmers Market fans may remember tasting it in the summer of 2019. Since then the Mortal team has worked endlessly to capture that feeling in a bottle. The refreshing strawberries with a hint of basil tastes like summer feels.
The new flavor, Basillion Strawberries, will launch in 16 oz. bottles alongside Mortal’s radical lineup, including aPearantly It’s Love, Marg Simpson, Black Sage and the ever favorite Black Magic. As the year continues, Basillion Strawberries will find more homes on shelves throughout Southern California.
For more information about Mortal, contact Emily Hutto at hutto@radcraftbeer.com.
Contact orders@mortalkombucha.com with sales and distribution inquiries.
ABOUT MORTAL
Founded in 2017 by Becca Schepps, Mortal makes beverages that fight death Mortal is not sunrise salutation sipping functional beverages. It’s smack your face off, rip your guts out, feed it some good stuff, and then shove ’em back in prebiotics bubbles. Headquartered in Boulder, Colorado, Mortal Kombucha is currently available across 40 states, in retailers such as WholeFoods, Natural Grocers, Woodmans and Northwest Grocers. Mortal currently has three product lines: Mortal Kombucha, it's big, agro, juiced up, supersized, scoby slashing, fruit-fist of fury that wants to hook you up with some bada** bro-biotics. Mortal Power, a prebiotic sparkling water with POWERful functional ingredients. And Mortal XXX Hard Kombucha: It’s organic, gluten-free, rice-free, real hard kombucha, flavored and supercharged with all-natural, organic ingredients. It’s all the foofoo probiotics you love about ordinary kombucha, now with 5.2% ABV. It’s just the right amount of rebel.
Learn more about Mortal and track down their booch at drinkmortal.com, or follow the enterprise on Facebook, Instagram and Twitter.
Craft Maltsters Guild Goes Virtual with 2021 Craft Malt Conference, February 10-12
The decision to host the 2021 Craft Malt Conference was made to support safety measures during COVID-19 but with the added perk of increasing accessibility for the greater craft malt community.
The Craft Maltsters Guild proudly presents the fourth annual Craft Malt Conference, coming to you in a virtual format from February 10-12. The decision to go virtual in 2021 was made to support safety measures during COVID-19 but with the added perk of increasing accessibility for the greater craft malt community. Come one, come all. This is an easy-to-attend artisan grains and craft beverage conference you won’t want to miss.
#CraftMaltCon2021 is a three-day event, with curated live seminars on the latest research, trends, and best practices relevant to those in the craft malt supply chain. Participants can also participate in digital malthouse tours, peruse a virtual trade show, and attend cyber happy hours each evening. Attendees will also have the chance to talk with sponsors during live Q&A sessions and check out new products via video demos.
“We’re excited about the potential this exciting new format offers,” says Executive Director of the Craft Maltsters Guild Jesse Bussard. “Adapting our conference to a virtual experience makes craft malt education more accessible than ever!”
The 2021 Craft Malt Conference keynote speaker is the esteemed craft beer icon Ken Grossman of Sierra Nevada Brewing Company. Other guest speakers include Richard Simpson of Simpsons Malt, Bart Watson of the Brewers Association, Becky Harris of Catoctin Creek Distillery, and Dr. Charlie Bamforth of UC Davis, from the University of Nottingham and Sierra Nevada, among many other leading craft malt, beer and spirits industry experts.
The conference finale is the Malt Cup Awards Ceremony on Friday, February 12th. 2021 marks the third year of this one-of-a-kind malt competition, which was remotely judged by a nationwide team of 74 maltsters, brewers, distillers, researchers and Cicerones. Entry analysis and judging was organized by the Montana State University - Barley, Malt and Brewing Quality Lab. Medals will be awarded for the top three winners in both 2021 categories, Pale Malt and Pilsner Malt.
Registration for the 2021 Craft Malt Conference includes access to the full conference schedule, and is available both to CMG membership and non-members. Register here.
Media interested in attending the virtual Craft Malt Conference are eligible for comped conference participation. Please contact Emily Hutto at hutto@radcraftbeer.com to participate in the conference, and with all other media inquiries about the Craft Maltsters Guild.
ABOUT THE CRAFT MALTSTERS GUILD
Formed in 2013 by eight craft malthouses, the Craft Maltsters Guild’s mission is to promote and sustain the tradition of craft malting in North America, provide services and resources to the Association’s members, and uphold the highest quality and safety standards for Craft Maltsters. Learn more about the Craft Maltsters Guild at www.craftmalting.com.