Advice from the Trail: Creature Comforts on Building a Brewery Brand
Before Creature Comforts Brewing Company became Georgia’s craft beer darling, the brand was a source of the Decatur neighborhood’s lure.
We’re excited to continue our RadCrafter series! Each volume of Craft Marketing showcases a Featured Crafter— a craft marketing professional who is crafting content, telling stories, and curating resources about the beer industry. RadCrafters are helping to shape and share the culture that is craft beer.
For this edition we reached out to Chris Herron, co-founder and CEO at Creature Comforts and picked his brain about beer, brewing, and what it takes to build a strong brand that resonates with consumers in today’s craft beer market
Before Creature Comforts Brewing Company became Georgia’s craft beer darling, the brand was a source of the Decatur neighborhood’s lure. Launched underground by offering samples of homebrew to bars. Each beer had its own psychedelic creatures drawn by friend Julian Bozeman which he called “Creature Comforts”. Beer drinkers were curious, and they sought out the latest creations— the artwork too. The Creature Comforts brand was born.
Bring Your Brewery Sticker To CBC 2018; Enter To Win Promote The Brew Marketing Resource Lounge Sweepstakes
Bring your brewery sticker to stick to our life-sized cooler door for your chance to win a suite of brewery marketing services, valued at $3,635.00.
photo by Colin Bridge
Don’t miss The Promote The Brew Marketing Resource Lounge at this year’s Craft Brewers Conference! Located on the first floor lobby (Lounge 1A) across from the breakout session rooms, this lounge is your one-stop hub for all of your craft brewery marketing needs.
The Promote The Brew Marketing Resource Lounge brings together industry leading resources such as Isaac Arthur and Cody Fague from CODO Design with Hands-on Branding, Emily Huto from RadCraft on Marketing Communications, Amy Oeding from Oeding Consulting to discuss retail merchandising profitably and Scott & Steve Schmidt from Promote The Brew with Promotional Marketing and The Market The Brew Podcast all in one location.
THE BUSINESSES
It's an honor to work with this world bunch of craft marketing colleagues. Click on each logo to learn more.
THE SWEEPSTAKES
The Promote The Brew Marketing Resource Lounge is excited to raffle off a full suite of our partners’ products and services during this year’s conference. Bring your brewery sticker to stick to our life-sized cooler door for your chance to win this exceptional suite, valued at $3,635.00.
Find us at 2018 Craft Brewers Conference at the Music City Center on the first floor (street level) lobby (Lounge 1A) across from the breakout session rooms. The closest intersection is Korean Veteran's Boulevard and 5th Avenue S.
Stop in with your sticker for a chance to win, and to find out how we can help improve your business.
SEE Y'ALL IN MUSIC CITY!
RadCraft Reflects on 5 Rad Years in Business
In observance of the cooperative's fifth anniversary, RadCraft's founder Emily Hutto reflects on the company's evolution.
Photo by The Brewtography Project
Good things come in fives— like human senses, and arms on a starfish. And the number of years that we've been in business helping fermented malted barley crafters tell stories about their brands. Rarely, though, do we tell stories about our own brand. In observance of the cooperative's fifth anniversary, RadCraft's founder Emily Hutto reflects on the company's evolution.