Mortal XXX hard kombucha is ready for summer with bigger 16 ounces cans
This new offering gives hard kombucha lovers an opportunity to try the Mortal XXX Cucumber Lime and Guava flavors individually, not to mention it's perfect for the pack when you’re out camping or hiking.
COLORADO— Mortal XXX, Mortal’s hard kombucha line that launched in the summer of 2021, gets BIGGER and BADDER in flavors now available in single 16 ounce cans this month. Get ready.
This new offering gives hard kombucha lovers an opportunity to try the Mortal XXX flavors individually, not to mention it's perfect for the pack when you’re out camping or hiking. “Our flavor profiles are absolutely crushable and go down easy,” says Mortal Founder and CEO Becca Schepps. “This new size captures the spirit of summer, and is a great way to give everyone more of a great thing.”
Mortal XXX is notorious for hard kombucha that tastes anything what you expect from hard kombucha. Low calorie with a smooth, no vinegar taste, the sixteen ounce Guava and Cucumber Lime cans will embolden Colorado shelves mid-June, and will be available online. Mortal XXX is still available in its original 12oz. 4-packs in all four flavors.
For more information about Mortal or the Mortal XXX hard kombucha line, contact Emily Hutto at hutto@radcraftbeer.com. Media assets are available here.
ABOUT MORTAL
Mortal makes beverages that fight death. Mortal is the smack your face off, rip your guts out, feed it some good stuff, and then shove ’em back in of functional fizz. Headquartered in Boulder, Colorado, Mortal Kombucha is currently available across 40 states, in retailers such as WholeFoods, Natural Grocers, Woodmans and Northwest Grocers. Mortal currently has three product lines: Mortal Kombucha, it's big, agro, juiced up, supersized, scoby slashing, fruit-fist of fury that wants to hook you up with some bada** bro-biotics. Mortal Power, a prebiotic sparkling water with POWERful functional ingredients. And Mortal XXX Hard Kombucha: It’s organic, gluten-free, rice-free, real hard kombucha, flavored and supercharged with all-natural, organic ingredients. It’s all the foofoo probiotics you love about ordinary kombucha, now with 5.2% ABV. It’s just the right amount of rebel.
Learn more about Mortal and track down their booch at drinkmortal.com, or follow the enterprise on Facebook, Instagram and Twitter.
Mortal launches in Sprouts Farmers Markets Innovation Coolers
Nationally expanding beverage company Mortal now in select SPROUTS stores through LA Libations
NATIONAL– Mortal is pumping up coolers at Sprouts’ innovation centers across Southern and Northern California with Mortal Power, its bold line of sparkling prebiotic waters with added functional ingredients, starting this month.
Mortal Power will be carried in fifty Sprouts Innovation Coolers across California. These Innovation Coolers, launched in 2021, showcase new-to-market items with an emphasis on wellness, or in Mortal’s case, power.
This is the brand’s first non-kombucha product, serving to pivot Mortal into the broader functional beverage space.
True to the name, Mortal Power is all about power. This super multi-tasking drink is pumped up with prebiotics, plus each flavor offers a unique hard-hitting, easy-to-understand functional ingredient. The drinks are available in four flavors/powers: Berry Cherry + Collagen, Prickly Pear Watermelon + Magnesium, Green Tea Lime w/Caffeine and Hibiscus Ginger + Electrolytes. Each 12 oz. can contains 20-30 calories and less than 4 grams of sugar and retail for $2.79 per unit.
According to Mortal founder and CEO Becca Schepps, “The launch of Power is a major evolution for our company. We always wanted to be more than a kombucha company. Last summer we launched an alcoholic offering, and with this prebiotic sparkling water we estimate that by the end of 2022, 50 percent of our revenue will be from non-traditional kombucha products.”
Find all four POWER flavors in select Sprouts Farmers Markets. Watermelon Prickly Pear has prebiotics and magnesium to chillax your mind, body and chaos. Hibiscus Ginger has added electrolytes and prebiotics. Green Tea Lime is loaded with 60mg of caffeine from green tea and prebiotics. Cherry Berry has prebiotics plus a blast of collagen to promote bone health and give you a glowing complexion and disposition. Each 12 oz. can of Mortal POWER is gluten-free, certified organic, 1% For The Planet certified, and Kosher; and has 30 calories or less and between 2 and 4g of added sugar - all from fruit. Learn more about them on Mortal’s web store.
“We are so excited to be working with Sprouts on the Power line. They have been real champions of innovation and that’s what Mortal’s future is all about.” stated Schepps.
Contact Emily Hutto at hutto@radcraftbeer.com with media inquiries about Mortal.
ABOUT MORTAL
Headquartered in Boulder, Colorado, Mortal makes beverages that fight death. Mortal is currently available across 40 states, in retailers such as WholeFoods, Sprouts, King Soopers, Foodtown and Natural Grocers. Mortal currently has three product lines: Mortal Kombucha, it's big, agro, juiced up, supersized, scoby slashing, fruit-fist of fury that wants to hook you up with some bada** bro-biotics. Mortal Power, a prebiotic sparkling water with POWERful functional ingredients. And Mortal XXX Hard Seltzer: It’s organic, gluten-free, rice-free, hard seltzer infused with kombucha.
Learn more about Mortal at drinkmortal.com, or follow them on Facebook, Instagram and Twitter at @drinkmortal.
Mortal releases BASILLION STRAWBERRIES to the masses
The death-fighting, functional ingredient-packing, Boulder-based beverage company Mortal introduced a new flavor to its non-alcoholic kombucha lineup this week. Basillion Strawberries.
BOULDER, CO— The death-fighting, functional ingredient-packing, Boulder-based beverage company Mortal introduced a new flavor to its non-alcoholic kombucha lineup this week. Basillion Strawberries - Strawberry plus Basil, if you didn’t get the pun, will be launching in 16 oz. bottles at Harmon’s Grocery stores in the beginning of February and all the Mother’s Markets in Southern California and Whole Foods in the Rocky Mountain Region.
If you ask founder Becca Schepps, “Why Strawberry?” she’ll let you know, her favorite food in the world is Strawberries. Growing up in New Jersey where her neighborhood backed up to a strawberry field, she once ate so many strawberries she puked bright pink. And then kept eating strawberries. While that may not sound appetizing, this flavor is.
This flavor has been a long time in the making. Denver Highlands Farmers Market fans may remember tasting it in the summer of 2019. Since then the Mortal team has worked endlessly to capture that feeling in a bottle. The refreshing strawberries with a hint of basil tastes like summer feels.
The new flavor, Basillion Strawberries, will launch in 16 oz. bottles alongside Mortal’s radical lineup, including aPearantly It’s Love, Marg Simpson, Black Sage and the ever favorite Black Magic. As the year continues, Basillion Strawberries will find more homes on shelves throughout Southern California.
For more information about Mortal, contact Emily Hutto at hutto@radcraftbeer.com.
Contact orders@mortalkombucha.com with sales and distribution inquiries.
ABOUT MORTAL
Founded in 2017 by Becca Schepps, Mortal makes beverages that fight death Mortal is not sunrise salutation sipping functional beverages. It’s smack your face off, rip your guts out, feed it some good stuff, and then shove ’em back in prebiotics bubbles. Headquartered in Boulder, Colorado, Mortal Kombucha is currently available across 40 states, in retailers such as WholeFoods, Natural Grocers, Woodmans and Northwest Grocers. Mortal currently has three product lines: Mortal Kombucha, it's big, agro, juiced up, supersized, scoby slashing, fruit-fist of fury that wants to hook you up with some bada** bro-biotics. Mortal Power, a prebiotic sparkling water with POWERful functional ingredients. And Mortal XXX Hard Kombucha: It’s organic, gluten-free, rice-free, real hard kombucha, flavored and supercharged with all-natural, organic ingredients. It’s all the foofoo probiotics you love about ordinary kombucha, now with 5.2% ABV. It’s just the right amount of rebel.
Learn more about Mortal and track down their booch at drinkmortal.com, or follow the enterprise on Facebook, Instagram and Twitter.
Mainstem For All: Walla Walla-Based Mainstem Malt Welcomes New Equity Investors Through Crowdfund Campaign
Put Your Money Where Your Malt Is
WALLA WALLA, WA— Today Mainstem Malt announced the launch of Mainstem For All, a crowdfunded effort to engage a growing diversity of the company’s stakeholders as shareholders, in support of their innovative mission as a craft maltster.
Mainstem Malt is the first-ever malt company to invite hundreds-if-not-thousands of folks to join their team as equity investors. This innovative effort calls to action supporters of agriculture, conservation, craft food & beverages, and beyond to put their money where their malt is.
Mainstem was born in 2014 as a market-based approach to conservation with landscape-scale ambitions. Already, co-founders Phil Neumann and Alyssa Martinez Neumann and a scrappy team are impacting management decisions on more than 30,000 acres of farmland, all by connecting family farms to conscientious distillers, brewers, and their biggest fans. Mainstem For All elevates the company’s conservation mission, and emphasizes their more comprehensive commitment to sustainability, diversity, equity, and inclusion.
Mainstem For All is live on Wefunder, where 42 investors have already pledged $40,450. Full funding would support increased malt production and sales, development of a new headquarters and Northwest malt innovation center, and early development of novel technologies that could change the way the world interacts with premium agricultural ingredients.
“Beyond Alyssa and me, there are 14 fiercely loyal households on Mainstem’s cap table. For philosophical reasons, we’ve always wanted to open the company up for an equity crowdfund campaign,” says Mainstem Malt Co-Founder Phil Neumann. “Now’s the time. We’ll be the first malt company globally to raise money like this, and It feels SO good to be underway. Our dream is to get 1000+ new investors on the team and infuse a diversity of new perspectives into the company’s growth.”
Learn more and invest at wefunder.com/mainstemmalt.
Please direct all media inquiries to Emily Hutto at hutto@radcraftbeer.com.
ABOUT MAINSTEM MALT
Mainstem Malt is a malt company like no other. Founders Phil Neumann and Alyssa Martinez-Neumann started this Walla Walla-based operation in 2014 as a way to support family farms, rural communities, and landscape-scale conservation work. Along the way, they realized Mainstem is in a unique position to inspire much broader change, and have since been pushing to be the beverage industry's model for agricultural supply chain sustainability and innovation. You can find Mainstem’s malt at breweries and distilleries throughout the Pacific Northwest and Alaska, flowing into premium craft beverages that evoke a strong sense of place and purpose. Grain Like Grapes, Malt That Matters. Learn more at MainstemMalt.com.