RadCrafted Emily Hutto RadCrafted Emily Hutto

Kick Fizz Launches Flavor-Forward, Social-Ready, Low-Dose Infused Sparkling Beverage Bringing a New Kind of Social Drink to Market

With two distinct offerings—  Day Drinking and Evening Buzz—  Kick Fizz provides a sessionable, low-dose hemp beverage with a refreshing twist.

ONLINE– Kick Fizz, a bold new entrant in the evolving functional beverage space, is set to disrupt the market with its innovative hemp-derived Delta 9 THC- and CBD-infused sparkling beverages. Kick Fizz is designed for modern consumers seeking an alternative to alcohol without compromising on flavor, experience, or social enjoyment.

With two distinct offerings— Day Drinking and Evening Buzz— Kick Fizz provides a sessionable, low-dose hemp beverage with a refreshing twist. Day Drinking combines 2mg hemp-derived Delta 9 THC, 2mg CBD, and 25mg caffeine in Lemonberry Ice- a zesty twist of tart lemon and ripe mixed berries- delivering a light uplift perfect for daytime socializing. Evening Buzz, featuring 2mg hemp-derived Delta 9 THC and 2mg CBD in a smooth Black Cherry Vanilla profile, is reminiscent of your favorite soda but offers a mellow, hangover-free way to unwind.

“We set out to create a beverage that truly delivers on taste. Our flavor promise on the label is exactly what you'll experience— never watered down, never disappointing. It’s designed to fit right into all the social occasions where alcohol is usually the norm so that you can be included but without the typical side effects of alcohol. And with multiple low-dose options, Kick Fizz remains approachable for many consumers who might be intimidated by higher-dose options currently on the market,” said Julie Rhodes, Co-Owner of Kick Fizz, “I feel we're filling a gap in the infused beverage market by providing consumers with bold flavors and easy-to-enjoy beverage choices.”

Kick Fizz enters the market when demand for hemp beverages is rising. Modern consumers are also looking for something that tastes great and fits their social occasions, no matter what generation they identify with. The brand aims to bridge the gap between traditional alcohol-drinking occasions and the growing demand for better-for-you alternatives, offering an option that delivers a light buzz without the downsides of alcohol. With low sugar, low-calorie formulations and vibrant, playful branding, Kick Fizz is the ultimate go-to drink for any social occasion— including game nights, dinner parties, poolside lounging, concert pre-games, and casual get-togethers— but is just as suitable for chill nights at home.

The Kick Fizz shop is live at www.kickfizz.com, with availability online and retail expansion coming soon. Follow Kick Fizz on social media at @kickbeverages for updates and announcements.

For media inquiries, interviews, or sample requests, please contact:

Julie Rhodes

julie@kickbeverages.com

702-329-8404

ABOUT KICK BEVERAGES

Kick Fizz was born in 2023 with the mission to create drinks that redefine how we socialize and imbibe. With unique flavors crafted to keep the energy flowing without the crash, Kick Fizz captures the transformative power of THC and CBD to enhance lives with wellness, creativity, and the perfect blend of nature and science! Find Kick Fizz online at www.kickfizz.com.

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RadCrafted Emily Hutto RadCrafted Emily Hutto

Mortal launches POWER, more than just another prebiotic sparkling water line

NATIONAL— The people want more POWER out of their sparkling waters and prebiotics aren’t enough. Mortal’s newest canned line delivers, with functional additions like magnesium, electrolytes, caffeine from green tea, and collagen— on top of prebiotics in every can.

“With beverages, hydration is not enough. Power is the ultimate multi-tasking drink,” founder Becca Schepps says. “Our drinks need to keep up with everything we want in life. They need to do more, be more, give us more. That’s what Mortal Power is all about.” Power is a lightly fruit flavored sparkling water infused with a ton of function. Prebiotics for gut-health and then, depending on the can and your daily need for a boost of Collagen, Caffeine, Electrolytes or Magnesium.

Each 12 oz. can of Mortal POWER is ready to optimize your life. It is gluten-free, certified organic, 1% For The Planet certified, and Kosher; with 30 calories or less and between 2 and 4g of added sugar - all from fruit.

Get POWER in Colorado retailers, United Super Markets and Sprouts Innovation Coolers across California and online at drinkmortal.com.

Contact orders@mortalkombucha.com with sales and distribution inquiries. Reach out to Emily Hutto at hutto@radcraftbeer.com with media queries about Mortal.

ABOUT MORTAL

Mortal makes beverages that fight death. Mortal is the smack your face off, rip your guts out, feed it some good stuff, and then shove ’em back in of functional fizz. Headquartered in Boulder, Colorado, Mortal Kombucha is currently available across 42 states, in retailers such as Central Market, Foodtown, United, Lassens, Mothers, Jimbos, WholeFoods, Natural Grocers, Woodmans and Sprouts.

Learn more about Mortal and track down their booch at drinkmortal.com, or follow them on Facebook, Instagram and Twitter.

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RadCrafted Emily Hutto RadCrafted Emily Hutto

Mortal launches in Sprouts Farmers Markets Innovation Coolers

Nationally expanding beverage company Mortal now in select SPROUTS stores through LA Libations

NATIONAL– Mortal is pumping up coolers at Sprouts’ innovation centers across Southern and Northern California with Mortal Power, its bold line of sparkling prebiotic waters with added functional ingredients, starting this month. 

Mortal Power will be carried in fifty Sprouts Innovation Coolers across California. These Innovation Coolers, launched in 2021, showcase new-to-market items with an emphasis on wellness, or in Mortal’s case, power. 

This is the brand’s first non-kombucha product, serving to pivot Mortal into the broader functional beverage space.

True to the name, Mortal Power is all about power. This super multi-tasking drink is pumped up with prebiotics, plus each flavor offers a unique hard-hitting, easy-to-understand functional ingredient. The drinks are available in four flavors/powers: Berry Cherry + Collagen, Prickly Pear Watermelon + Magnesium, Green Tea Lime w/Caffeine and Hibiscus Ginger + Electrolytes. Each 12 oz. can contains 20-30 calories and less than 4 grams of sugar and retail for $2.79 per unit.

According to Mortal founder and CEO Becca Schepps, “The launch of Power is a major evolution for our company. We always wanted to be more than a kombucha company. Last summer we launched an alcoholic offering, and with this prebiotic sparkling water we estimate that by the end of 2022, 50 percent of our revenue will be from non-traditional kombucha products.”

Find all four POWER flavors in select Sprouts Farmers Markets. Watermelon Prickly Pear has prebiotics and magnesium to chillax your mind, body and chaos. Hibiscus Ginger has added electrolytes and prebiotics. Green Tea Lime is loaded with 60mg of caffeine from green tea and prebiotics. Cherry Berry has prebiotics plus a blast of collagen to promote bone health and give you a glowing complexion and disposition. Each 12 oz. can of Mortal POWER is gluten-free, certified organic, 1% For The Planet certified, and Kosher; and has 30 calories or less and between 2 and 4g of added sugar - all from fruit. Learn more about them on Mortal’s web store

“We are so excited to be working with Sprouts on the Power line. They have been real champions of innovation and that’s what Mortal’s future is all about.” stated Schepps.

Contact Emily Hutto at hutto@radcraftbeer.com with media inquiries about Mortal. 


ABOUT MORTAL 

Headquartered in Boulder, Colorado, Mortal makes beverages that fight death. Mortal is currently available across 40 states, in retailers such as WholeFoods, Sprouts, King Soopers, Foodtown and Natural Grocers. Mortal currently has three product lines: Mortal Kombucha, it's big, agro, juiced up, supersized, scoby slashing, fruit-fist of fury that wants to hook you up with some bada** bro-biotics. Mortal Power, a prebiotic sparkling water with POWERful functional ingredients. And Mortal XXX Hard Seltzer: It’s organic, gluten-free, rice-free, hard seltzer infused with kombucha.
Learn more about Mortal at drinkmortal.com, or follow them on Facebook, Instagram and Twitter at @drinkmortal.

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RadCrafted Emily Hutto RadCrafted Emily Hutto

Mortal launches POWER, a prebiotic sparkling water line

Mortal, a Colorado-based beverage company that got its start in probiotic packed kombucha, is now entering the canned sparkling prebiotics water world with Mortal POWER.

BOULDER, CO— No stevia. No gross stuff. No meh flavors. Real fruit. Real prebiotics. Real power. Mortal, a Colorado-based beverage company that got its start in probiotic packed kombucha, is now entering the canned sparkling prebiotics water world with Mortal POWER that debuted at the successful 2022 Natural Products Expo West conference last week. 

Mortal POWER is power in a can. It’s pumped up bubbly water infused with a healthy smackdown of prebiotics to boost immunity and strengthen your gut – plus additional functional ingredients to power your day. Mortal launched this functional beverage in four options: Watermelon Prickly Pear with prebiotics and magnesium to chillax your mind, body and chaos. Hibiscus Ginger with added electrolytes and prebiotics. Green Tea Lime is loaded with 60mg of caffeine from green tea and prebiotics. Cherry Berry has prebiotics plus a blast of collagen to promote bone health and give you a glowing complexion and disposition. Each 12 oz. can of Mortal POWER is gluten-free, certified organic, 1% For The Planet certified, and Kosher; and has 30 calories or less and between 2 and 4g of added sugar - all from fruit. 

On top of it all, Mortal POWER is one of the first prebiotic sparkling beverages to be made in Colorado. Its infusion with additional function and low price point set it apart from the rest of the burgeoning category. 

POWER just made its grand debut at the 2022 Natural Products Expo West in Anaheim California. It’s now stocked on shelves in Colorado, and has already landed multiple chains. The brand will begin a massive nationwide rollout at the end of the month. 

“Everyone wants their drinks to do something for them, so we thought, let’s make this drink do everything,” says Mortal Founder Becca Schepps. “We’re starting with real, hard-hitting functional ingredients that are easy to understand and digest. The flavors are light, crisp and absolutely chuggable. This drink is supercharged and we’re so excited for it to hit shelves and mouths.”

Purchase Mortal POWER online at mortalkombucha.com/shop and contact orders@mortalkombucha.com with sales and distribution inquiries.  

Contact Emily Hutto at hutto@radcraftbeer.com with media inquiries, and access press materials here.  

ABOUT MORTAL 

Founded in 2017 by Becca Schepps, Mortal makes beverages that fight death. Mortal is the smack your face off, rip your guts out, feed it some good stuff, and then shove ’em back in of functional fizz. Headquartered in Boulder, Colorado, Mortal Kombucha is currently available across 40 states, in retailers such as WholeFoods, Natural Grocers, Woodmans and Northwest Grocers. Mortal currently has three product lines: Mortal Kombucha, it's big, agro, juiced up, supersized, scoby slashing, fruit-fist of fury that wants to hook you up with some bada** bro-biotics. Mortal Power, a prebiotic sparkling water with POWERful functional ingredients. And Mortal XXX Hard Kombucha: It’s organic, gluten-free, rice-free, real hard kombucha, flavored and supercharged with all-natural, organic ingredients. It’s all the foofoo probiotics you love about ordinary kombucha, now with 5.2% ABV. It’s just the right amount of rebel.

Learn more about Mortal and track down their booch at drinkmortal.com, or follow the enterprise on Facebook, Instagram and Twitter.

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