RadCraft Partners With Empowered Streaming To Amplify #CraftSocialMedia Workshop Experience

INTERNATIONAL— RadCraft will bring back its virtual social media marketing workshops for breweries in 2024, this year with the amplification of streaming services from Empowered Streaming. 

The #CraftSocialMedia experience will be improved with enhanced video and audio, faster streaming, and expanded capacity for participants to communicate with speakers and one another. 

There are three #CraftSocialMedia workshops with expert speakers planned for 2024. The series kick off will feature Kayla Stinnett of Iron City Social presenting Social Media Marketing For Recurring Brewery Events on Friday, May 10 at 12pm MT. She’ll share tried-and-true strategies to promote recurring events while keeping them fresh and top of mind, all while on a budget. 

Details about these next two beer marketing workshops Social Media Management For Multiple Brewery Locations (August 16) and Social Media Automation That Sells More Beer (November 15) will be published in coming weeks.  

Register for the #CraftSocialMedia workshops at radcraftbeer.com. 

ABOUT EMPOWERED STREAMING 

Empowered Streaming was created to make virtual and hybrid events stress free for event planners. Behind the scenes, it’s run by a passionate set of studio musicians, engineers and videographers. During the pandemic, it became clear that the technical skills and sense of precision honed in music performance and studio work was very much needed in the corporate events space. Today, Empowered is responsible for the video and audio production for events all over the world, with a passionate crew dedicated to providing a fun and easeful experience for everyone involved.

ABOUT RADCRAFT

Beers and spirits should tell stories about brands, and RadCraft loves a good story. Founded in 2012 by Emily Hutto, RadCraft provides communications support for the beverage industry. From breweries and distilleries to maltsters and their affiliates, RadCraft’s partners are makers of thoughtful products and cultivators of radical ideas. Learn more at radcraftbeer.com. 

Advice From The Trail: Brooklyn Brewery on Social Media

Brooklyn Brewery have always been pioneers, in the craft beer industry and beyond. What started as a risky endeavor to introduce New Yorkers to the potential of beer and worldly flavors has spawned into the most widely distributed craft brewery in the world.

We reached out to Brooklyn Brewery Social Media Coordinator, Paige Snyder to get her insight into managing a global brand's social media and what other breweries can incorporate into their strategy regardless of their distribution footprint...

A multi-platform approach is the only way to reach as many potential beer drinkers as possible. Each platform comes with its own benefits and challenges, and figuring out how to wield those effectively is a key part of any overall marketing strategy.

Combining the local-level targeting of Facebook with the overarching reach of Twitter and Instagram allows us to keep targeted messaging relevant to specific audiences while using the broader platforms to achieve general branding goals.

Each social media platform demonstrates a very different pattern of consumption. Our main challenge is to figure out the best way to deliver content to be sure we are reaching our audience and not getting lost in the noise. For example, a short, pithy snippet of copy that might cut through the crowd on Twitter might not provide enough information for our audience on Facebook.

It is up to us to consider our message and who we are trying to reach, then translate it into the best form of communication for each platform.

Changing your name on Twitter is the online equivalent of carving jack o’lanterns and hanging skulls in your window for your neighbors to see.

Above all else, be approachable and be kind. At worst, you will divert the sort of customer service disasters that end up as clickbait on media websites. At best, you will be able to provide your audience with a detailed, interesting, and useful interaction on a platform that can often feel completely overwhelming. The people you’re talking to (in most cases) are also beer people. The more we can respect our fellow drinkers and their communities, the more good can be achieved and the more utility will come through for all.

Also, every picture of a beer in a glass needs to have a good head on it.

— Paige Snyder, Social Media Coordinator at Brooklyn Brewery