“You cannot get through a single day without having an impact on the world around you. What you do makes a difference and you have to decide what kind of a difference you want to make.” —Jane Goodall
Tomorrow marks the 50th anniversary of Earth Day— a friendly reminder to dig just a bit deeper when we celebrate out communities during pandemic. At the root of the barley community is the agriculture and land that give breweries and distilleries their ingredients. How will you make a difference This Earth Day, and every day?
The Can’d Aid Foundation shares that although COVID-19 has thrown a wrench in their original plans, they’ve still got all the ingredients for a people-powered spring cleaning. YOU can make a difference. ONE CAN can make a difference. Can’d Aid is encouraging you to spread the do-goodery by picking up just one piece of trash each day on your walk around the block.
Can ONE really make a difference? YES! 80% of Americans are at home right now. That's 262 million people; if each person picks up just one piece of trash a day, well...we'll let you do the math!
“It's a trying time for everyone, and Mother Earth is no exception - so get out there, breathe some fresh air and show Mama Earth a little love,” shares Can’d Aid, “Be sure to post a picture of your daily trash treasure on social, tag Can'd Aid and nominate a friend to do the same.” The foundation decided to do a giveaway as a way of further encouraging the do-goodery. So, on 4/25, they'll select the strangest piece of trash and the winner will receive a set of earth-loving Happy Wraps.”
More Do-Goodery
Alaskan Brewing Co. donates one percent of Icy Bay IPA proceeds to the Coastal CODE (Clean Oceans Depend on Everyone) initiative to support the health and sustainability of oceans, waterways and coastlines. Cheers to Icy Bay IPA!
Colorado-based Root Shoot Malting and Traverse Image are proud to introduce their new documentary 100 Year Lease, created to convey the importance of family farms and conservation of Colorado agriculture. Preview the film here.
Celebrate Earth Day with Findlay Brewing and be one of the first to try Blanchard River Brew Pale Ale! This beer on Earth Day and will be available for growler fills. Proceeds of this new brew will benefit the Blanchard River Watershed Partnership. The BRWP mission is to encourage water quality improvements through sustainable land and water use, collaboration, conservation and enhancement of natural and man-made resources. “Beer cannot be brewed without a strong and healthy water source,” the brewery says. “We are excited to collaborate with the Blanchard River Watershed Partnership!”
Earth Day goes virtual this year, with hundreds of web-based events around the world. Check out this global events calendar and add your own on the Earth Day Network.
Free RadCraft Co-Op Memberships- Apply Before May 1
Marketing is more important for barley crafters than ever before, but budgets have never been tighter. That’s why we decided to open up our co-op membership application early, waive fees for applications submitted by May 1st, and offer the membership at a discounted price for those who apply after May 1st. Applications will be accepted until the end of June. 2020-2021 memberships run July 1, 2020 to June 30, 2021. Apply for your RadCraft co-op membership at radcraftbeer.com/jointhecoop. For more details, contact coop@radcraftbeer.com.
As always, if you know of a community or nonprofit effort that supports hospitality businesses in need, we want to hear about it. Comment here, or email us so we can help get the word out.
We’d also love to continue sharing your stories and help you keep track of your evolving changes around COVID precautions. Please email your COVID statements to karen@radcraftbeer.com.
Stay safe, healthy, and resilient!
—The RadCraft team