The Tortilla Challenge, A Lawn Flamingo Beer Bong, and Stickers In Support Of The MJF Foundation

Are you going to slap each other across the face with these? 

The bartender was onto us. After finishing tacos and margaritas at State of Confusion, we ordered three more fresh tortillas to-go. It was the thick of summer 2022 and the #tortillachallenge was heating up TikTok feeds across the globe. 

We aren’t really trend or hashtag chasers at RadCraft. Sure, it’s important to keep your thumb on the pulse when you’re managing a brand’s online presence— but if there’s not a compelling why? to learning the latest dance sequence or a donation to follow dumping a bucket full of ice on your head, I say it’s all just noise.

Contribute breath not noise. It’s one of my one-liners. And I really mean it. 

That’s why I surprised myself when I suggested we find a hilarious location to do the tortilla challenge along what we called Tour De RadCraft 2022. This 3+ week long road trip included more than 30 brewery, distillery, malthouse, and farm visits to our partners and friends. The remote nature of our work means that we don’t always meet our collaborators in person right away, and I was on a mission to meet some people face-to-face before another summer became fall. 

It went without saying that we would stop in Chattanooga to see the one-and-only LT Butts. 

We’ll get back to the tortillas, but first it’s important to introduce this hardworking, humble brewer who we’re lucky to know. We met LaTroya Butts when she came to work at Bonfire Brewing in Eagle, Colorado. She eventually moved home to Chattanooga, Tennessee to work at Five Wit’s Brewing Company, and she would go on to receive scholarships from The Michael James Jackson Foundation for Brewing & Distilling and the Cicerone program via the Black Beer Chick #roadto100 initiative to further her brewing career. To-date, LaTroya is working at Resident Culture Brewing in Charlotte, North Carolina. She’s grateful for all of the people and organizations who have been a part of her journey thus far.

Time To Meet Frieda. 

The research and development for Five Wit’s Brewing took place in the owner’s pool house, “on a tiny system we called Pool City,” Butts says. “They had giant flamingo floaties and shirts, and flamingos just became the vibe. Then I came along. Everyone who knows me knows I love flamingos… and my flamingo beer bong named Frieda. Elliot [who co-owns Five Wit’s] once asked me what flavor Frieda was because he thought she should have a beer, just to see what happens…” 

The result was Frieda Sour Ale— an effervescent kettle sour with just the right balance of strawberry and pineapple flavors. Frieda wasn’t just a yard flamingo beer bong or the name of a beer in a can; she became a company mascot. To-date, Five Wit’s has an outside patio adorned with yard flamingos who watch over the brewery. Inside, the OG Frieda and a new twin sister flamingo live in the brewhouse. Frieda isn’t just a beer bong anymore; She is a summertime ethos; a symbol of well-crafted refreshment; an embodiment of the freedom that comes with long, warm days and the pride of independently brewed craft beer. 

Back To The Tortillas.  

Flash forward four years. We arrive at this Frieda shrine on our roadtrip, taste this remarkable sour ale, and take LaTroya to dinner at the Mexican restaurant across the street. One thing led to another and soon enough we were plotting our video. At Five Wit’s, it all comes back to Frieda.

So we took Frieda and her twin sister off gently from their resting places on the fermentation tanks full of their namesake sour beer, fired up the GoPro, took some swigs of said sour beer, and got grooving on multiple rounds of rock-paper-scissors. 

Cheyenne brought her A-game, and nearly lost her glasses. Em needed a pep talk to strengthen her tortilla slaps. LaTroya could barely contain her laughter. 

Here’s the final product. I want you all to know that no yard flamingos were harmed in the making of this video. 

So Why Does All This Matter? 

Because at RadCraft we love a good story. This one ties in some of our favorite people, with roots at one of our favorite establishments, Bonfire Brewing. And now, because we can’t help ourselves, the narrative continues with its own hashtags– and stickers, too. 

After receiving her scholarship, LaTroya sent us an email that read “I'm happy to be a part of the change we strive to make and couldn't thank everyone behind the Michael James Jackson Foundation enough for making this invaluable experience happen for me. I hope to someday pay it forward!”

So that, my friends, is what we’re here to do. Pay it forward. We turned this silly Instagram trend and inside joke into a campaign to raise money for The Michael James Jackson Foundation for Brewing & Distilling. Many of you purchased Frieda stickers last year, for which proceeds went directly to the foundation that funds technical education and career advancement for black, indigenous, and people of color in the brewing and distilling industries. We hope you’ll visit their website, learn more, and get involved yourselves. 

Thanks to LaTroya (@asaptroya) for being an endless source of inspiration, laughter, and flamingo puns. 

Cheers! 

- Em Hutto

RadCraft Discontinues Status as Agency of Record for Bonfire Brewing

Photo courtesy EJ Dilley Photography

EAGLE, CO— After nearly five years as Bonfire Brewing’s agency of record, RadCraft announced today the discontinuation of its work with the brewery.

Emily Hutto, RadCraft founder and CEO, issued the following statement about the company’s relationship with Bonfire Brewing.

It’s been an exceptional honor to work directly with Bonfire Brewing’s co-founders Andy and Amanda Jessen as the brewery agency of record since 2017. They initially reached out through a referral from Western Distributing, a connection that I am deeply grateful for. 

I am humbled to tell the Bonfire Brewing story; however I recognize that it is fundamentally impossible to do so without the inclusion of both Andy and Amanda. Since Andy’s tragic death in an avalanche in Silverton on February 1, 2021, the Bonfire board of directors president has prohibited co-founder Amanda Jessen, our primary contact for all brewery communications, from managing and executing company operations. This prevents RadCraft from effectively executing Bonfire’s media relations, and more importantly it does not recognize Amanda as an integral part of the company narrative— a depravity for which we do not stand. 

To my friend and my sounding board Andy, thank you for sharing your story and your passions with us at RadCraft. Without your leadership and friendship we would not be in so many places— including this one of defending your honor. 

It has been the privilege of my career to be included in the BonFamily. To each and every one, thank you for your contributions and loyalty to the Eagle County and Colorado craft beer communities. 

May we always gather ‘round. 

Going forward, media inquiring about Bonfire Brewing should reach out to the brewery directly.

LFG: An Event Celebrating Females and Femmes in the Craft Beer Industry

DENVER, CO — On average, 73% of craft brewery workers are male, including owners and management (Brewers Association, 2020). While this might not seem like a big deal to many, to female-identifying members of the craft beer industry, the weight of this unbalanced power dynamic is felt on a daily basis. Advocacy and support for females and femmes in the craft beer industry is something that the Pink Boots Society© puts front and center within the organization. 

The Pink Boots Society© was created to assist, inspire and encourage women fermented/alcoholic beverage industry professionals to advance their careers through education. The Pink Boots Society© is a non-profit organization with international membership. Pink Boots Society© Membership is open to all women (cis, trans, female-identifying, and non-binary individuals) who meet various levels of professional association within the fermented/alcoholic beverage industry.

On Friday, September 10th from 4:00-5:00 pm mountain time at Prost Brewing Company & Biergarten, the Pink Boots Denver Chapter will host an event alongside Brouwerij Huyghe (of Delirium Tremens fame), Prost Brewing, On Tap Credit Union, Probrew, and the North American Guild of Beer Writers during the 2021 Craft Brewers Conference in Denver, CO. 

LFG (let’s f-ing go!) is an evening of celebrating females and femmes in the craft beer industry, and showing support for future generations of female-identifying industry members. Freelance author and independent journalist Tara Nurin will be reading an excerpt from her book, “A Woman’s Place Is In The Brewhouse,” as well as featuring some local Colorado women that participated in the project. She will also be providing insight about how she researched the subject for the first ever book dedicated to the history of women in beer. Make sure to bring some extra funds with you to the event too, as she will also be signing autographed advance copies of the book.

After the private event, be sure to stick around the main taproom of Prost for a Live Stream of the 2021 GABF Awards from 5:00-6:30 pm.

Prost Brewing will be releasing a limited edition Pink Boots Brew on the day of the event, with proceeds benefiting Pink Boots Denver. Brouwerij Huyghe will be selling Deliria as well, their special strong blonde ale that benefits National Breast Cancer Foundation. On Tap Credit Union has generously provided appetizers for the private portion of the evening.

Space is limited and you must purchase your tickets before midnight on September 3rd, 2021. Admission is FREE for all current Pink Boots Society members and $25.00 for non-members.

Learn more and purchase your tickets here: https://notyourhobbymarketing.lpages.co/lfg-cbc-event

RadCraft Industry Relief Coloring Book to Support James Beard Foundation Open For Good Campaign

The craft beverage-centric marketing company RadCraft went live today with a downloadable coloring book for which proceeds will support the James Beard Foundation’s Open For Good campaign. 

The RadCraft Industry Relief Coloring Book features the logos of thirteen of the company’s partner malthouses, breweries, and distilleries (listed below) brought to life by Content Coordinator Shelby Martin. These companies, among many others, conceived this fundraising effort through an industry relief Zoom chat that RadCraft hosts monthly to discuss issues facing the beverage community. The group voted on the James Beard Foundation’s Open For Good campaign to receive all proceeds for the coloring book. 

For more than 30 years, the James Beard Foundation has promoted Good Food For Good™ by giving chefs a voice and the tools they need to make the world more sustainable, equitable, and delicious. As a result of the COVID-19 pandemic, the James Beard Foundation launched the Open for Good campaign to ensure that independent restaurants not only survive, but that the industry is able to rebuild stronger than before.

“It’s been an incredibly challenging year for the independent food and beverage industry which employs over 11 million people nationwide.” said Kris Moon, Chief Operating Officer of the James Beard Foundation “After the pandemic hit, the Foundation quickly directed all of our resources to helping the industry to survive this crisis. We are only able to continue that work thanks to the generous contributions of partners such as RadCraft. We are incredibly grateful for their support as we work to keep helping the industry remain Open for Good.”

Open for Good programs provide critical resources to help independent restaurants build the capacity to come back stronger, more equitable, more sustainable, and more resilient. Learn more at jamesbeard.org/openforgood and contact JamesBeard@magrinopr.com with media inquiries about the foundation.

The RadCraft Industry Relief Coloring Book is available for download on Issuu. Those who download and print are encouraged to share their art on social media with the #radcraftindustryrelief hashtag. 

Contact Founder & CEO Emily Hutto at hutto@radcraftbeer.com for a downloadable media copy of the coloring book, or with questions about RadCraft.

Participating RadCraft Partners 

Bonfire Brewing

Boulder Spirits

Deerhammer Distillery

Karl Strauss Brewing Company

Laws Whiskey House

Lone Tree Brewing Company

Murphy & Rude Malting 

Pagosa Brewing

Root Shoot Malting 

Ska Brewing

The Empourium Brewing Company

Thirsty Monk Brewery

Woods Boss Brewing

ABOUT RADCRAFT

Founded in 2012 by Emily Hutto, RadCraft provides communications support to barley crafters. From breweries and distilleries to maltsters and their affiliates, RadCraft’s partners are makers of thoughtful products and cultivators of radical ideas. Beers and spirits should tell stories about brands, and RadCraft loves a good story. Lean more at radcraftbeer.com.

ABOUT THE JAMES BEARD FOUNDATION 

The James Beard Foundation promotes Good Food For Good™. For more than 30 years, the James Beard Foundation has highlighted the centrality of food culture in our daily lives. Through the variety of industry programs that educate and empower leaders in our community, the Foundation has asserted the power of food to drive behavior, culture, and policy change. The organization is committed to giving chefs a voice and the tools they need to make the world more sustainable, equitable, and delicious for everyone. As a result of the COVID-19 pandemic, the James Beard Foundation launched the Open for Good campaign to ensure that independent restaurants not only survive, but that the industry is able to rebuild stronger than before. For more information, subscribe to the digital newsletter Beard Bites and follow @beardfoundation on Facebook, Twitter, Instagram, and TikTok. The James Beard Foundation is a national not-for-profit 501©(3) organization based in New York City.

50 States of COVID Hospitality Relief

RadCraft, the hospitality industry, and the world as we know it will never be the same again.

I seem to say that every year, though. While I never could have anticipated a year like 2020, I did know I was in for a wild ride when I launched a business based on live, agricultural products and small, variant batches. It’s been a dynamic eight years to say the least.

One reason I love working with brewers, distillers, maltsters, farmers, and other crafters of all kinds is their resilience. They show up every day. They troubleshoot, they innovate, and they evolve to craft radical, high quality products and cultivate company ethos that’s changing the world. Along the way, their strength fosters community, and their beers and spirits make for some damn good times.

Amid pandemic, we’re finding some of these communities to be stronger than ever. American craft breweries, distilleries, and malting companies have come to bat for their people in big ways. We’ve been documenting these heroes in our COVID relief hub, and pouring over countless stories of how the hospitality industry is activating in crisis. Here are 50 of them.

Thanks for reading and stay well,

-Em Hutto

This project, and our entire relief effort, would not have been possible without Content Editor Karen Mills’ tenacious work and unrelenting positivity. Karen will be discussing her experience rounding up 50 of the country's most impactful relief efforts for the hospitality industry on the RadCraft Industry Relief zoom chat on Thursday, September 24 at 3pm MTN.

Craft Industry COVID-19 Update - June 9, 2020

Photo by Rachel Cross

Each week we’re pleased to Zoom chat with craft communicators across the country through our #radcraftindustryrelief efforts. Last week, we talked about shifting beer sales strategies with Peter August of Karl Strauss Brewing Company and Mike Singer of Other Half Brewing Co.

Karl Strauss distributes through multiple companies, including their in-house distribution arm Karl Strauss Distributors for craft brands in Southern California. August leads Northern area sales, and offers the unique perspective of a time-honored (31 year-old!) brand making meaningful impact outside of home turf. August prioritized meaningful engagement with chain stores in the marketplace for larger brands that can accommodate the demand. “Who are the 20 percent of stores doing 80 percent of your volume?” he asked, demonstrating the value of consistent, high-volume accounts.

“More chains is a really good way to reach new audiences,” Singer adds. “Bigger placements get the product out there in front of a lot of people very quickly… or you could rent a truck and throw beer at people as you drive down the road…”

He’s kidding on that last part.

Other Half Brewing self-distributes, and before COVID sold mostly draft beer. The vessel may have shifted but Singer’s approach has not. “I’m still out in the streets and meeting with buyers personally; I’ve been masking,” he explains. “Part of my training is to always have samples to make sure our beer is getting in the right hands of people who understand the product. I use samples as part of the engagement and conversation. It would be really cool to send samples before a Zoom meeting with accounts,” he suggests to craft breweries.

We should note this RadCraft Industry Relief Zoom chat was Singer’s first. He’s oldschool— built his market for the last 14 years on personal relationships. When Coronavirus hit, he was on the phone personally calling everyone.

August was doing a lot of the same, though for transparency was furloughed from Karl Strauss until just recently. Now that he’s back to work he knows one of the biggest challenges will be selling more beer with less people. Getting distributors engaged in beer is valuable, he says. “That can be difficult when they’ve got a large book of brands, so give incentives.”

August also stresses the significance of hosting accounts and distributor reps at your brewery location, albeit difficult at this current time with so many of them operating at reduced hours and socially distanced capacities. If you can, he says, giving them that opportunity is key. 

Engage with distributors and all audiences for that matter, Singer echoes, by telling a story about your brand. “People rally around a great products,” he says. “A story always sells, especially if your audience cares about it as much as you care about it.”

Join us on the #radcraftindustryrelief zoom!

Thursdays, 3:00PM Mountain Time

Join this meeting here; Meeting Password: 223518

BYOB and tag #radcraftindustryrelief on social

Craft Industry COVID-19 Update - May 26, 2020

photo courtesy of Funkwerks

“In that power of self-control lies the seed of eternal freedom.” Paramahansa Yogananda

As the world enters into a re-opening phase, I find myself bristling at the phrase “new normal” that keeps getting thrown around. I react this way because of the state of flux we all currently exist in. I don’t want to accept ambiguous new rules and haphazardly written legislation. I’m a skeptical journalist— what can I say?

As we all navigate this next phase I can’t stress enough how important it is to pay attention and stay safe, but also to stay skeptical too. Listen to your intuition, do your homework, and triple check your facts from legitimate sources that aren’t censored. It’s difficult to know what’s right and wrong now, especially as government parameters seem to change by the hour. One thing you can always control, though, is yourself.

I can’t seem to find a good set of best practices for managing a pandemic, so I thought I’d share a personal compass I’ve developed over the last two grueling months. I’m not accredited in any way to share this list as any more than a blog post, from a friend.

STAY SELF AWARE

The person who knows your health and exposure status best is you. Tune in.

STAY RESPECTFUL

It’s a dumpster fire out there, and everyone kindles it differently. It’s hard to predict how we’ll react to something so life-changing. Be easy on yourself and others during this time, and always.

STAY CLEAN

Do your part, and that goes far beyond Coronavirus. At RadCraft we often share desks in the office, and our simple rule is leave the desk space as clean or cleaner than you left it. What if we all took that approach to all of the spaces we inhabited?

STAY BUSY

Read. Write. Color. Paint. Run. Lift. Hike. Bird watch. Organize your closet. Take a Q-Tip to your floorboards. Make music. Make love. Make memories. Whatever it may be— stay busy with the activities that fuel your passions. I don’t want to look back on this time as lost time, and I know you don’t either.

STAY CALM

I’m finding that equally important as staying busy right now is giving myself time to relax and decompress. For me, that’s logging miles on trails with my cattle dog and showing up daily on my yoga mat. For you that might be blasting 90s hip hop when you’re stressed (well I guess I do that too), or talking to your plants (fine, you got me). Whatever it may be, your nervous system will appreciate you for it.

Let’s hope this “new normal” is still a long way out. And let’s take care of ourselves and each other while we figure this shit out together.

Hang in there, friends!

— Em Hutto, RadCraft Founder + CEO

Craft Industry COVID-19 Update - May 19, 2020

Andrew Barrack is going live on the RadCraft Industry Relief Zoom chat this week!

I’m excited that I get this opportunity to work with Andrew, not just because he’s a great musician but also because he’s such a critical thinker. Behind-the-scenes, I’ve had the pleasure of picking his brain over a series of calls and Zoom chats in preparation for this presentation.

Andrew is committed to getting it right—sure he’s going to nail his songs, but more importantly he’s got a message for us that gives a voice to an often forgotten part of the community: musicians.

In the craft barley space, musicians often reside in the fringe as entertainers at events or occasional collaborators. They’re often forgotten in the bigger picture too, Andrew reminds me. Live music is a luxury; Venues are an amusement. Pandemic or not, these are easy components of our lives to give up on a budget— wants, not needs.

Musicians and owners of independent venues have needs too, though, and Andrew tells me he’d like to shed light on these artists that we often take for granted in the corner of the beer festival.

NIVA, a new coalition of independent venues, reported to Rolling Stone on earlier this month that 90 percent of its 1,300 member venues report they do not have cash on hand to last more than six months without federal intervention, and just over half of them say they do not have enough to last more than three months. Pretty wild when you consider this is just a sampling of the venues in the United States, and even wilder when you compare these stats to the 30 percent of brewing company that reported to the Brewers Association in April that they would shutter if forced to shut down for more than three months. As breweries are granted permission to re-open slowly, independent venues have no re-opening plan in sight.

“Can you imagine a world where the only venues were big box?” Barrack asked me in one of our conversations. We’re discussing how independent music related to craft beer, but sometimes he’s so passionate that he makes me feel like we’re solving worldwide dilemmas. “I would rather pay a little bit more to see one of my favorite bands in an intimate venue than a huge stadium with a half dome. We’re losing iconic venues to Coronavirus.”

If your brewery or distillery was focused on music before pandemic, Andrew can’t stress enough the importance of staying committed to relationships with bands. “You’ll have to get creative,” he says, “but if you had live music rock the livestream, or find another way to keep moving.”

Listen to Andrew Barrack’s tunes, and get his industry relief insight this Thursday, May 21 at 3pm MTN on the RadCraft Industry Relief Zoom chat.

(Zoom Meeting; Password:  223518)

Check out Andrew Barrack’s new CD In Seasons, available on Spotify, Amazon, YouTube, Apple Music, and Soundcloud. Cheers to indie music and beer!

— Emily Hutto, RadCraft Founder & CEO

Craft Industry COVID-19 Update, ACBW Edition - May 12, 2020

© Brewers Association

This week marks the Brewers Association’s American Craft Beer Week®, which celebrates Small and Independent craft breweries. This national beer holiday has been celebrated by millions of beer lovers, breweries, and retailers since 2006. This year’s festivities hosted by CraftBeer.com will be a little bit different, but will be celebrated nonetheless between May 11-17th. The root of it remains unchanged: the spirit of supporting craft breweries and those craft breweries who supported their communities and country.

Participating in this year’s American Craft Beer Week may be more important than ever given the current economic circumstances. In a continued effort to support local small and independent craft breweries, this week provides an opportunity for craft beer enthusiasts to connect while practicing social distancing while supporting local small businesses.

This goes without saying, but these brewpubs, taprooms, breweries, etc., are going through unprecedented challenges due to the pandemic. A recent study conducted by the Brewers Association shows that these small businesses provides “more than 161 direct full and part time jobs” and have “donated more than $82 million to local charities last year” — which breaks down to “approximately $3.10 for every barrel of beer brewed.”

Being a part of the craft community that does so much for the community around them, whether within or outside of the craft brewery community, is something very special. It’s also a great reminder to support them as they are going through these difficult times.

“Independent craft breweries are an essential component in the important economic network of growers, distributors, supplier partners, beer lovers, and retailers,” said Julia Herz, publisher of CraftBeer.com and craft beer program director at the Brewers Association. “This American Craft Beer Week, brewers and beer lovers will connect in new ways during these challenging times. From May 11 to May 17, those who commit to giving independent craft beer will make a difference that reaches beyond the beverage to support and save thousands of hometown breweries who are instrumental in giving back to so many local communities and charitable causes.”

Curious on how to participate? Here’s what the Brewers Association has lined up:

• Commit to #GiveCraftBeer at AmericanCraftBeerWeek.com: Stand up and be counted by gifting craft beer, gift cards, merchandise, or other food and beverage offerings from a U.S. craft brewery.

• Get Social: Use custom American Craft Beer Week social media posts.

• Sign up to become a supporter of independent beer at SupportIndependentBeer.com.

• Find your community: Use #GiveCraftBeer and follow @indiebeer_ for chances to participate all week

• Donate to the Believe in Beer Craft Brewery Relief Fund to help craft breweries and state brewers guilds weather this unprecedented financial storm.

You can contact Jenelle Scott, who is working on the behalf of the Brewers Association) at jenelle.scott@backbonemedia.net or 970.963.4873 x224 for more information.

Happy American Craft Beer Week, everyone!

— Karen Mills, RadCraft Content Editor

Craft Industry COVID-19 Update, Mexican Lager / Logger Edition - May 5, 2020

Hutto enjoying a Mexican Logger, a sunny day in Durango, listening to the Ska Crew talk Mexican Logger.

“[It] started to quench our thirst and [was] meant to be in Kurowski’s living room; and it kind of blew up for us” - Dave Thibodeau

Sometimes relief means taking the week off and having a beer about it. This Cinco de Mayo we dove into a beer style that brewers can’t seem to stop talking about: Mexican Lager. We kicked back and took a week off COVID-19 talk, and we highly recommend it.

Ska Brewing is one of the pioneers of the "craft Mexican Lager” style, often touted for bringing this style to the United States… at least in a can, anyway.

Mexican Logger is celebrating its 21st anniversary — so it can now legally enjoy itself. Over the 21 years Mexican Logger has been around, it’s grown exponentially. This Cinco de Mayo we’re pleased to catch up with Dave Thibodeau, Steve Breezley, Kristen Muraro, and the crew over at Ska to learn more about Mexican Logger and how it has evolved over the years.

In sharing more about the beer itself, Thibodeau wanted to start from the beginning and highlighting the history about the beer style itself and what Cinco de Mayo actually celebrates. The Cinco de Mayo that we celebrate here in the US is often associated with Mexico’s independence. In actuality, it’s celebrating the Battle of Puebla, being as the war that gave Mexico their independence was 50 years before the Battle of Puebla.

Both battles had roots in beer, believe it or not. The country had been brewing some version of alcohol beverages well before all of this happened — even dating back to the 1500s where some European beers were brewed but was short lived; however, after the Mexican War of Independence, Mexico was invaded and that’s how the German-Austrian influence came into Mexico and when the Mexican Lager-style beer began kicking off.

In the mid-1800s, Mexico was invaded by the various European countries. While many had left, the French stayed and tried to turn it into a monarchy. Napoleon brought Maximillian the First to Mexico to be their emperor — which became known as the Second Mexican Empire. Wherever Maximillian the First went, he brought his brewer. And that is how the Vienna-style Lager arrived in Mexico. Over the years, the Mexican-style Lager evolved from a darker Lager rooted in the Vienna-style to something more similar to a Bohemian Pilsner.

And how did the Mexican-style Lager come to the U.S? Many made their way to Mexico to drink during the Prohibition and with that, they brought back the influence of this Mexican-style lager.

You may be asking yourself, How did Ska get into making Mexican Logger? Here’s the skinny:

Ska has been brewing Mexican Logger since 1999 and is widely recognized as being an “OG” of the style amongst craft brewers. The beer originated because “we were closeted Pacifico drinkers,” shares Thibodeau, “we had this crazy old van that we used to drive to all the festivals around Colorado.” He continues, “I remember going to all these small mountain town festivals, getting set up for the festival, and then going to this copper colored van with teardrop windows and drinking these Pacifico’s, then going out to the festival and pretending like we’ve been drinking our craft beer.”

And then it clicked: “we’re craft brewers — why not brew one ourselves?” Just like that, Mexican Logger was born.

“Mexican Logger,” Thibodeau shares, “grew every year, but it grew small. It really took off for us after we started canning it back in 2012.” He went on to talk about how brewing a beer this light is a very delicate process, because these lighter beers won’t mask any imperfections in the beer.

Even though Mexican Logger is a seasonal beer for Ska, it is the Durango brewery’s second largest seller after their year-round beer, Modus Hoperandi. They also shared that they initially wanted to create a Vienna-style lager to be Mexican Logger’s counterpart, but ended up producing Oktoberfest. “Between Mexican Logger and Oktoberfest, we have won a few awards,” shares Thibodeau.

We also had the opportunity to host a small Q&A with the Ska crew during our Weekly Industry Zoom call and here’s a bit of what we learned:

“Where did adding a lime to the Mexican Lager start/why does it taste so good with a lime?” —
 Cheyenne R.

“It had to be a marketing thing for Corona or the Michelada style — lime juice in a beer with the salt — in a campaign from Corona,” Thibodeau muses, “As much as I want to poo poo it as a brewer, enjoyed putting a lime in our Pacifico.” He adds, “We brought this for the first time to Colorado’s Rendezvous. We brought bags and bags of key limes that we chopped and set it up on our table in Salida.” He contiues, “we just showed up with a tub full of cut limes, but it went over really well. It felt a little irreverent and against the grain. I remember that festival very well and I don’t remember all of them all too well. We just went with it from the beginning.”

“Mexican Logger is one of the first-ever craft lagers/Mexican-style craft lagers produced in the country. What has marketing been like over the last 21 years?” — Emily Hutto

“I can tell you that when we first started putting it in a bottle, the justification at the time, we were originally had a guy in a sombrero with a chainsaw celebrating a siesta. once there was an end put to that, we put together a story as to why siestas should be mandatory,” shares Thibodeau, “We ran into flack over time, and it’s changed over time, it went to a guy welding chainsaws, and now it’s chainsaws. He continues, “there were times where our distributor didn’t want to carry it due to kick back from the label. The cans are easier to market and that opened doors.”

There is a lot of cultural sensitivity that goes into marketing a Mexican-style beer in comparison to a Belgian-style beer, German-style beer, or anything like that and that’s undoubtedly top of mind. Among the niche group of craft beer enthusiasts, there has been an upward trend of popularity amongst craft lagers at the moment. Lagers don’t mask any impurities, as mentioned by Thibodeau, it shows the true prowess of a brewer.

Emily also shares that it’s very interesting to a craft marketer as well. Looking back even 10 years ago, craft lagers weren’t as large of a discussion on a national scale — whereas now, it’s trending to make lagers with a large gain in traction over the last couple years.

Mexican Logger, in particular, tells a story behind the brand and the beer — and that shows sensitivity more than just slapping a label on a beer style. Stories behind the beer help to avoid some of those “uncomfortable” conversations around cultural sensitivity. “Ska has a story behind each of the beers, why it was made, and why it was canned,” shares Emily, “Mexican Logger is no different.”

Since then, many other breweries, especially in the Colorado region, have followed and developed their own Mexican-style lagers. And they all attribute Ska as being the “OG” of the style.

Until next week, salud!

— Karen Mills, RadCraft Content Editor



Craft Industry COVID-19 Update - April 21, 2020

photo at Root Shoot Malting by Emily Sierra Photography

“You cannot get through a single day without having an impact on the world around you. What you do makes a difference and you have to decide what kind of a difference you want to make.” —Jane Goodall

Tomorrow marks the 50th anniversary of Earth Day— a friendly reminder to dig just a bit deeper when we celebrate out communities during pandemic. At the root of the barley community is the agriculture and land that give breweries and distilleries their ingredients. How will you make a difference This Earth Day, and every day?

The Can’d Aid Foundation shares that although COVID-19 has thrown a wrench in their original plans, they’ve still got all the ingredients for a people-powered spring cleaning. YOU can make a difference. ONE CAN can make a difference. Can’d Aid is encouraging you to spread the do-goodery by picking up just one piece of trash each day on your walk around the block.

Can ONE really make a difference? YES! 80% of Americans are at home right now. That's 262 million people; if each person picks up just one piece of trash a day, well...we'll let you do the math!

“It's a trying time for everyone, and Mother Earth is no exception - so get out there, breathe some fresh air and show Mama Earth a little love,” shares Can’d Aid, “Be sure to post a picture of your daily trash treasure on social, tag Can'd Aid and nominate a friend to do the same.” The foundation decided to do a giveaway as a way of further encouraging the do-goodery. So, on 4/25, they'll select the strangest piece of trash and the winner will receive a set of earth-loving Happy Wraps.”

More Do-Goodery

Alaskan Brewing Co. donates one percent of Icy Bay IPA proceeds to the Coastal CODE (Clean Oceans Depend on Everyone) initiative to support the health and sustainability of oceans, waterways and coastlines. Cheers to Icy Bay IPA!

Colorado-based Root Shoot Malting and Traverse Image are proud to introduce their new documentary 100 Year Lease, created to convey the importance of family farms and conservation of Colorado agriculture. Preview the film here.

Celebrate Earth Day with Findlay Brewing and be one of the first to try Blanchard River Brew Pale Ale! This beer on Earth Day and will be available for growler fills. Proceeds of this new brew will benefit the Blanchard River Watershed Partnership. The BRWP mission is to encourage water quality improvements through sustainable land and water use, collaboration, conservation and enhancement of natural and man-made resources. “Beer cannot be brewed without a strong and healthy water source,” the brewery says. “We are excited to collaborate with the Blanchard River Watershed Partnership!”

Earth Day goes virtual this year, with hundreds of web-based events around the world. Check out this global events calendar and add your own on the Earth Day Network.

Free RadCraft Co-Op Memberships- Apply Before May 1

Marketing is more important for barley crafters than ever before, but budgets have never been tighter. That’s why we decided to open up our co-op membership application early, waive fees for applications submitted by May 1st, and offer the membership at a discounted price for those who apply after May 1st. Applications will be accepted until the end of June. 2020-2021 memberships run July 1, 2020 to June 30, 2021. Apply for your RadCraft co-op membership at radcraftbeer.com/jointhecoop. For more details, contact coop@radcraftbeer.com.

As always, if you know of a community or nonprofit effort that supports hospitality businesses in need, we want to hear about it. Comment here, or email us so we can help get the word out.

We’d also love to continue sharing your stories and help you keep track of your evolving changes around COVID precautions. Please email your COVID statements to karen@radcraftbeer.com.

Stay safe, healthy, and resilient!

—The RadCraft team

RadCraft Opens Co-Op Membership Application Early; Offers Free Membership to Barley Crafters Impacted by Coronavirus

Photo by Emily Sierra

Coronavirus really turned our world upside down, and we’ve heard from so many of you that’s the case for you too. We’re here to help, and we can think of no stronger way to show that than to open our doors up to the craft barley community— for business, for support, and for our community across the globe.

Accordingly, we opened up the application period for our communications co-op a month early, we're waiving all annual fees for all breweries, distilleries, and maltsters who apply for the 2020-2021 co-op membership before May 1.

The RadCraft co-op membership is an annual program designed for craft barley crafters with in-house marketing or communications professionals. Membership includes media relations resources like press release publishing and media lists; design services professional photo and video assets; subscriptions to our annual catalogue, vendor directory, and Craft Marketing emails; free tickets & discount pricing to all of RadCraft’s educational offerings, including registration to the annual Craft Social Media workshop; and more. 

Apply for your RadCraft co-op at radcraftbeer.com/jointhecoop. All fees will be waived for applications submitted by Friday, May 1. Applications will be accepted until the end of June. 2020-2021 memberships run July 1, 2020 to June 30, 2021. 

Companies who apply after May 1 can use the promo code COVIDSUCKS for 25% off the cost of annual membership.

For more information about the RadCraft communications co-op, contact Emily Hutto at coop@radcraftbeer.com.

Craft Industry COVID-19 Update - April 14, 2020

Captured by The Brewtography Project at Odell Brewing’s RiNo location.

"Unity is strength. . . when there is teamwork and collaboration, wonderful things can be achieved." —Mattie Stepanek

Another week under our belts of this pandemic and it seems like things have somewhat hovered around where they were the previous week, a refreshing lull after a rush of change. Dare we ask: Is the new normal?

While it does seem like things are slowing down a bit with regards to new developments and policy changes, it may leave us asking ourselves, “how long will this last?” — whether it’s pertaining to how long it’ll be until the next major change, how long we’ll have the shelter-in-place order, how long it’ll be till we can enjoy our craft barley beverages at our favorite brewery, distillery, etc. We’re in serious limbo.

Despite it all, our incredible community keeps collaborating to achieve strength through teamwork. Day after day, there’s pieces of news that bring light during these darker times. There’s just as much positive as there is negative to Coronavirus if you’re looking in the right places. Here are a few of them:

• Dustin Hall of The Brewtography Project is supporting the community through book donations. His generous efforts have raised $4,293 and counting for Colorado craft breweries!

• Four Saints Brewing Company continues to connect with their community in creative ways as they adjust to the new situation as the first and only brewery in Randolph County, North Carolina. Check out what they’re doing here!

• Root Shoot Malting is donating 16,000 pounds of corn to Colorado distilleries to make hand sanitizer to prevent the spread of Coronavirus. The maltster has donated more than 6,000 pounds to-date for hand sanitizer efforts to Ballmer Peak Distillery, Big Fat Pastor Spirits, Conflagration Distilling, Denver Distillery, Golden Moon Distillery, Idlewild Spirits Distillery, Molly Brown Distillery, Rocker Spirits, and The Block Distilling Co., with more to come.

• Other Half Brewing out of New York launched a new campaign, All Together — similar to that of Sierra Nevada’s Resilience campaign. All Together is a worldwide collaboration created to raise awareness and funds for the craft industry. “#AllTogetherBeer invites any brewer, from any corner of the planet, to participate by providing the tools needed to make the beer at the lowest possible cost, including an open-source recipe, artwork, and name. In exchange, the collective asks that a portion of the proceeds go to supporting hospitality professionals in each brewery’s own community. The rest should be donated to keeping the brewery in business to weather this storm.” Read more on Brewbound.

• 33 craft maltsters responded to a recent survey conducted by the Craft Maltsters Guild (CMG) regarding the impact COVID-19 has had on their businesses. As expected, 88% of those responded said that they have already been impacted through reduced sales, however, only 9% of those surveyed made employee lay-offs. That equates to only 3 of the 33 that maltsters forced to make that difficult decision. Support maltsters during this time, and always, by purchasing beer made with local malt or who sport the Craft Malt Seal. Learn more on 5280 Magazine.

• The COVID pandemic has forced many business owners to think outside of the box as they’re adapting to the “new normal” we’re living in. Andy Jessen of Bonfire Brewing share this in a recent Forbes article:

  "It has also made us realize how little we were taking advantage of the opportunity to engage in a broader fashion with our diverse online customer base. With no options for communicating in-person, we've successfully created brand new channels of engagement that are proving successful. The crisis has also shown us the strength of our team and the support they garner in the community. Leaders are emerging.”

If you know of a community or nonprofit effort that supports hospitality businesses in need, we want to hear about it. Comment here, or email us so we can help get the word out.

We’d also love to continue sharing your stories and help you keep track of your evolving changes around COVID precautions. Please email your COVID statements to karen@radcraftbeer.com.

Stay safe and healthy out there!

—Karen Mills, RadCraft Content Editor

Craft Industry COVID-19 Update - April 7, 2020

Photo courtesy Drifter Brewing Co.

"Alone we can do so little; together we can do so much.” —Helen Keller

Over the last couple weeks, the craft barley community has gone through quite a rollercoaster ride, to say the least. Our community has taken it in stride, adapting as much as we can. That’s just a small reminder of the strength and resilience of craft brewers, distillers, and maltsters— and just how much we can accomplish together.

Breweries operating under new guidelines across the world continue to release new beers and innovate. Brewers guilds are working tirelessly to communicate daily changes. The social experience might be turned upside down, but beer lovers still have so much access to craft. We mentioned last week that we never realized how much we take our third spaces for granted; and that continues to ring true— on a global scale.

Our friends at Drifter Brewing Company in South Africa are having a helluva lot harder time than some of our partners in the United States. The entire country is under strict lockdown— no beer sales of any kind (or dog walking!). They shared their Captain's Log lockdown story with us here, a creative and comical way to keep the lights on in their part of the world.

We want to continue to share ways you can help, and there’s definitely still so much more to come…

• Service Industry Tips was set up to help the food and beverage professionals that are impacted by restaurant closures and the drastic decrease in workforce with the shift to take-out. During this time of social distancing, consider tipping a local service industry worker through Venmo or Cash App.

• Our friends at C-Star Provisions is donating all profits from the pre-sale of their newest flavor, Nashville Hot Jerky, sales to the staff who have been impacted by the shut downs.

• Good Word Brewing will continue operating their soup kitchen now that they’ve reopened, and will be donating any leftovers to Meals by Grace. They also encourage donating to The Giving Kitchen, an organization that aids restaurant workers when they are in need.

If you know of a community or nonprofit effort that supports hospitality businesses in need, we want to hear about it. Comment here, or email us so we can help get the word out.

Stay safe, stay positive, stay resilient – taking things one day at a time.

—The RadCraft Team

Craft Industry COVID-19 Update - March 31, 2020

Photo by The Brewtography Project

"Trust is the lubrication that makes it possible for organizations to work." —Warren Bennis

The craft barley community is taking one for the team. In the United States, many of these businesses have been deemed essential by most government authorities— which means that many of the agriculture and service industry professionals in our community are out on the front lines.

(That’s not the case for every country, and we’ll get into that with some of our friends across the globe next week.)

We never realized how much we take our third spaces for granted.

We trust these establishments with our family gatherings, our first dates, our last dates, our meeting agendas, coveted catch-ups between friends, and so much more. COVID-19 gave us a harsh wake up call that it’s about time we show the service industry it can trust us back.

Let’s keep the lights on for craft. Let’s do so safely, with positivity and resilience. Here are a few ways you can help, with much more to come…

• Restauranteur Connection rounded up more than 20 relief programs for restaurants and their employees in this helpful article.

•  IGC Hospitality launched a program to ensure that out-of-work hospitality workers don’t go hungry. Family Meal will provide FREE meals to anyone in the industry. 

• Our dear friends at The Brewtography Project will give you a FREE BOOK if you send them your receipt for $50 or more at your local craft brewery. Learn more about their generosity here.

If you know of a community or nonprofit effort that supports hospitality businesses in need, we want to hear about it. Comment here, or email us so we can help get the word out.

Hang in there, everyone. One day at a time.

— The RadCraft team

Craft Industry COVID-19 Update - March 24, 2020

Photo at Root Shoot Malting by The Brewtography Project

“You aren't alive if you aren't in need.”  — Henry Cloud

Wise words above by leadership expert and psychologist— a combination of skill sets I certainly need in my life right now, and I can’t imagine I’m alone in that statement. Sudden, widespread Instagram reinforcement that we’re all in this together couldn’t be more true right now, trite as it may already be.

The craft barley community has long been known for camaraderie, and the Coronavirus can’t touch that.

#COVIDcanttouchdis, amiright?!

In effort to bring y’all together from afar, provide critical resources, and to help remind ourselves why we do this every damn day, we’re working on a Coronavirus relief hub for the craft community. It’s a scramble that’s changing by the hour, but here’s what we’ll promise you today:

• A page on our COVID-19 newsfeed if you’re a brewery, distillery, or maltster — to keep track of your evolving changes in response to virus precautions. Eventually these individual company pages will be organized by state and other categories so they are more accessible. For now, each small business that sends us this information will get a custom link for easy sharing. Submit yours to karen@radcraftbeer.com.

• Regular updates on our newsfeed.. If you have a question or a tip for a news share please email karen@radcraftbeer.com.

• Weekly updates on this Craft Industry COVID-19 report that we’ll publish every Tuesday for the foreseeable future.

• Resources, tools, and opportunities for supporting the wellness and stability of your staff and your business. Sign up for our email newsletter, Craft Marketing, to get these resources delivered to your inbox.

Thank you for reading. Stay resilient, friends!

— Emily Hutto, RadCraft Founder & CEO

Craft Industry COVID-19 Update - March 17, 2020

Photo at Root Shoot Malting by The Brewtography Project

After multiple states announced yesterday mandated COVID-19 prevention closures affecting all of our partners and colleagues, we’ve intensely deliberated on what the hell we can do to help. We live by the words Rise to the occasion, and do so with your skillset. Hardly the St. Patrick’s Day we had imaged, but here we are.

Craft breweries and distilleries have jumped into action adjusting their tasting room hours and sales strategies. There’s a lot we can still do, even from our homes, to ensure the longevity of these businesses.

RadCraft is committed to keeping our community in the know as COVID-19 develops. Today we started a craft and service industry specific newsfeed covering all things COVID-19. Our mission is to support breweries, distilleries, maltsters, and service professionals in the wake of a pandemic, and keep you posted on how you can help. Stay informed at radcraftbeer.com/covid19.

We are actively seeking volunteer contributors for this newsfeed. Please email coop@radcraftbeer.com with inquiries about how to share your content or keep this feed flowing.

Thank you for your support of the craft community during this unprecedented dumpster fire.

-Emily Hutto, RadCraft Founder & CEO

Full Music Schedule Released for 2019 Bonfire Block Party

The 2019 Bonfire Block Party music schedule has been released. The outdoor event will be held in Downtown Eagle, May 31 – June 2. Photos: John-Ryan Lockman, Showlove Media.

EAGLE, CO— Organizers of the 2019 Bonfire Block Party announced the full music schedule for the fifth-annual event, taking place May 31 – June 2 in Downtown Eagle, CO.  The first two days of the Block Party include 11 bands performing on three outdoor stages, and an additional two bands playing the Happy Ending late-night shows at the Bonfire Brewing Taproom. Day three features the Sunday Sayonara brunch and closing concert with The Lil Smokies in the Second Street tent. Two-Day Block Party and Sunday Sayonara tickets are on sale now.

Friday, May 31 Music Schedule:

3:30 p.m. - Gates Open
4:30 – 6:00 p.m. - Amasa Hines | Haymaker Stage
4:30 – 6:00 p.m. - The Sessh | Bonfire Stage
6:00 – 7:30 p.m. - Black Joe Lewis & the Honeybears | Boneyard Stage
7:30 – 9:00 p.m. - The Sessh | Bonfire Stage
7:30 – 9:00 p.m. - North Mississippi Allstars | Haymaker Stage
9:00 – 10:30 p.m. - Railroad Earth | Boneyard Stage
10:30 p.m. – 1:00 a.m. - The Runaway Grooms | Happy Ending @ Bonfire Brewing Taproom

Saturday, June 1 Music Schedule:

2:00 p.m. - Gates Open
2:30 – 4:00 p.m. - The Lil Smokies | Haymaker Stage
2:30 – 4:00 p.m. - The Evolution | Bonfire Stage
4:00 – 5:30 p.m. - Ripe | Boneyard Stage
5:30 – 7:00 p.m. - The Evolution | Bonfire Stage
5:30 – 7:00 p.m. - J. Roddy Walston & The Business | Haymaker Stage
7:00 – 8:30 p.m. - Twiddle | Boneyard Stage
9:00 – 10:30 p.m. - Trombone Shorty & Orleans Avenue | Boneyard Stage
10:30 p.m. – 12:30 a.m. - Hardscrabble | Happy Ending @ Bonfire Brewing Taproom

Sunday, June 2 Music Schedule:
10:00 a.m. - Doors Open
10:30 a.m. – 12:00 p.m. - The Lil Smokies | Sunday Sayonara @ Second Street Tent

Festival general admission and VIP experience tickets are on sale now and a portion of all Block Party proceeds will benefit Eagle County nonprofit partner, The Cycle Effect. For more information and to purchase Bonfire Block Party tickets online, visit www.bonfireblockparty.com.

If You Go:
What: 2019 Bonfire Block Party
Where:  Downtown Eagle, Co
When: Friday, May 31 – Sunday, June 2, 2019
Cost: $40 - $140 (Kids 12 and under are free in general admission areas)

More: www.bonfireblockparty.com

Superhero Collaboration Beer with Odyssey Beerwerks, Odd13 Brewing, and Cannonball Creek to be released on Free Comic Book Day 5/4/19

ARVADA, COLORADO – To celebrate their shared love of comic books, Odyssey Beerwerks, Odd13 Brewing, and Cannonball Creek Brewing have teamed up and brewed a pale ale, 3 Superheroes Walk Into A Brewery. 

“Two of my greatest passions in life are beer and comic books,” says Chris Hill of Odyssey Beerwerks. “Getting to combine the two, in collaboration with friends at two other well respected breweries who share the same passions is something we’ve talked about doing for a long time. This beer is awesome!”

Comic book fans and beer fans alike can get their hands on draft pints and limited released 12 oz. cans of this collaboration at all three breweries during Free Comic Book day on Saturday, May 4.

“This beer is loaded with Amarillo, Galaxy, and Sabro hops, giving it supercharged floral, tropical, and citrus characteristics,” says Ryan Scott of Odd13 Brewing. “It’s a pale ale with extra special hop powers.”

A limited number of t-shirts commemorating the beer release will be available for purchase at all three breweries on May 4 as well as free comic books supplied by Mile High Comics.

“Beer and comic books have a symbiotic relationship,” says Jason Stengl of Cannonball Creek Brewing. “Both are forms of art and expression, and both have a little something for everyone.” In his pre-brewing life, Stengl worked for Mile High Comics. Collecting comics is still one of his passions. 

Odyssey, Odd13, and Cannonball might not save the world with beer and free comic books, but they’re sure going to try.

For more information about this collaboration and beer release, contact Deana Hill at deana@odysseybeerwerks.com. 


ABOUT ODYSSEY BEERWERKS

Start a beer journey at Odyssey Beerwerks in Arvada, Colorado, where we’ve been brewing a wide variety of award-winning craft beers for locals and wanderers alike since 2013. Visit the taproom and enjoy fun and frequent events, live music, food trucks, and more. Find our beers on draft and in cans in liquor stores, bars, and restaurants across Colorado’s Front Range. Follow us to keep up with our latest news and events: odysseybeerwerks.com, Facebook, and Instagram.


ABOUT ODD13 BREWING

Odd13 Brewing is an independent brewery located in old-town Lafayette, Colorado. We focus on innovative styles that feature progressive hopping techniques and fermentation profiles. Our beer can be found across the state of Colorado and select locations in Arizona. Follow us at odd13brewing.com, Facebook, and Instagram.


ABOUT CANNONBALL CREEK

Cannonball Creek Brewing Company was founded in January of 2013 by Jason Stengl and Brian Hutchinson. Jason and Brian met in 2004 at the Mountain Sun family of breweries in Boulder, Colorado, where they both learned to hone the craft they love. With over 15 years of combined professional brewing experience and an uncanny ability to tolerate one another, they decided it was time to take a leap and chase the dream of opening their own brewery. Cannonball Creek is the result. Come visit them in Golden when you’re on the West side of town. Follow us at cannonballcreekbrewing.com, Facebook, and Instagram

Meet RadCraft at the 2019 Craft Brewers Conference

Don’t forget your brewery stickers for our life-size cooler door at the expo!

RadCraft is joining fellow beer marketing colleagues at the Craft Brewers Conference in Denver, April 8-11. Find us at the Promote The Brew Marketing Resources Lounge  (on the ground floor of the Convention Center next to the Blue Bear). Between the five of us, we're a one-stop hub for all of your craft brewery marketing needs.

Bad Rhino

West Chester, PA
Marty McDonald, Rich DeMatteo, Ashley Owens and Eric Wilkes • Social Media Strategy

Crafting a Brand

Rochester, NY
Glenn Clark • Brand strategy and creative packaging, design and communications

Outshinery

Vancouver, BC
Laurie Millotte from Outshinery • Photography and bottle images

Promote The Brew

Delafield, WI
Scott & Steve Schmidt • Promotional marketing and the Market The Brewpodcast

RadCraft

Colorado
Emily Hutto, Aaron Sprengeler, Chea Franz, and Erin Hamrick • Marketing Communications and Media Relations

Join The Co-Op

RadCraft will launch its application period for 2019-2020 co-op memberships at the Craft Brewers Conference this year!