RadCraft, the hospitality industry, and the world as we know it will never be the same again.
I seem to say that every year, though. While I never could have anticipated a year like 2020, I did know I was in for a wild ride when I launched a business based on live, agricultural products and small, variant batches. It’s been a dynamic eight years to say the least.
One reason I love working with brewers, distillers, maltsters, farmers, and other crafters of all kinds is their resilience. They show up every day. They troubleshoot, they innovate, and they evolve to craft radical, high quality products and cultivate company ethos that’s changing the world. Along the way, their strength fosters community, and their beers and spirits make for some damn good times.
Amid pandemic, we’re finding some of these communities to be stronger than ever. American craft breweries, distilleries, and malting companies have come to bat for their people in big ways. We’ve been documenting these heroes in our COVID relief hub, and pouring over countless stories of how the hospitality industry is activating in crisis. Here are 50 of them.
Thanks for reading and stay well,
-Em Hutto
This project, and our entire relief effort, would not have been possible without Content Editor Karen Mills’ tenacious work and unrelenting positivity. Karen will be discussing her experience rounding up 50 of the country's most impactful relief efforts for the hospitality industry on the RadCraft Industry Relief zoom chat on Thursday, September 24 at 3pm MTN.