"Trust is the lubrication that makes it possible for organizations to work." —Warren Bennis
The craft barley community is taking one for the team. In the United States, many of these businesses have been deemed essential by most government authorities— which means that many of the agriculture and service industry professionals in our community are out on the front lines.
(That’s not the case for every country, and we’ll get into that with some of our friends across the globe next week.)
We never realized how much we take our third spaces for granted.
We trust these establishments with our family gatherings, our first dates, our last dates, our meeting agendas, coveted catch-ups between friends, and so much more. COVID-19 gave us a harsh wake up call that it’s about time we show the service industry it can trust us back.
Let’s keep the lights on for craft. Let’s do so safely, with positivity and resilience. Here are a few ways you can help, with much more to come…
Restauranteur Connection rounded up more than 20 relief programs for restaurants and their employees in this helpful article.
IGC Hospitality launched a program to ensure that out-of-work hospitality workers don’t go hungry. Family Meal will provide FREE meals to anyone in the industry.
Our dear friends at The Brewtography Project will give you a FREE BOOK if you send them your receipt for $50 or more at your local craft brewery. Learn more about their generosity here.
If you know of a community or nonprofit effort that supports hospitality businesses in need, we want to hear about it. Comment here, or email us so we can help get the word out.
Hang in there, everyone. One day at a time.
— The RadCraft team