EAGLE, CO— After nearly five years as Bonfire Brewing’s agency of record, RadCraft announced today the discontinuation of its work with the brewery.
Emily Hutto, RadCraft founder and CEO, issued the following statement about the company’s relationship with Bonfire Brewing.
It’s been an exceptional honor to work directly with Bonfire Brewing’s co-founders Andy and Amanda Jessen as the brewery agency of record since 2017. They initially reached out through a referral from Western Distributing, a connection that I am deeply grateful for.
I am humbled to tell the Bonfire Brewing story; however I recognize that it is fundamentally impossible to do so without the inclusion of both Andy and Amanda. Since Andy’s tragic death in an avalanche in Silverton on February 1, 2021, the Bonfire board of directors president has prohibited co-founder Amanda Jessen, our primary contact for all brewery communications, from managing and executing company operations. This prevents RadCraft from effectively executing Bonfire’s media relations, and more importantly it does not recognize Amanda as an integral part of the company narrative— a depravity for which we do not stand.
To my friend and my sounding board Andy, thank you for sharing your story and your passions with us at RadCraft. Without your leadership and friendship we would not be in so many places— including this one of defending your honor.
It has been the privilege of my career to be included in the BonFamily. To each and every one, thank you for your contributions and loyalty to the Eagle County and Colorado craft beer communities.
May we always gather ‘round.
Going forward, media inquiring about Bonfire Brewing should reach out to the brewery directly.