RadCraft Discontinues Status as Agency of Record for Bonfire Brewing
A statement about Bonfire Brewing from RadCraft founder and CEO Emily Hutto.
Photo courtesy EJ Dilley Photography
EAGLE, CO— After nearly five years as Bonfire Brewing’s agency of record, RadCraft announced today the discontinuation of its work with the brewery.
Emily Hutto, RadCraft founder and CEO, issued the following statement about the company’s relationship with Bonfire Brewing.
It’s been an exceptional honor to work directly with Bonfire Brewing’s co-founders Andy and Amanda Jessen as the brewery agency of record since 2017. They initially reached out through a referral from Western Distributing, a connection that I am deeply grateful for.
I am humbled to tell the Bonfire Brewing story; however I recognize that it is fundamentally impossible to do so without the inclusion of both Andy and Amanda. Since Andy’s tragic death in an avalanche in Silverton on February 1, 2021, the Bonfire board of directors president has prohibited co-founder Amanda Jessen, our primary contact for all brewery communications, from managing and executing company operations. This prevents RadCraft from effectively executing Bonfire’s media relations, and more importantly it does not recognize Amanda as an integral part of the company narrative— a depravity for which we do not stand.
To my friend and my sounding board Andy, thank you for sharing your story and your passions with us at RadCraft. Without your leadership and friendship we would not be in so many places— including this one of defending your honor.
It has been the privilege of my career to be included in the BonFamily. To each and every one, thank you for your contributions and loyalty to the Eagle County and Colorado craft beer communities.
May we always gather ‘round.
Going forward, media inquiring about Bonfire Brewing should reach out to the brewery directly.
Celebration of Life For Eagle Residents Seth Bossung, Andy Jessen, and Adam Palmer to Live Stream Sunday, February 28
In celebration of the lives of Eagle, Colorado residents Seth Bossung, Andy Jessen, and Adam Palmer, friends and family and the Vilar Performing Arts Center (VPAC) present a livestream musical tribute this Sunday, February 28 featuring Custom 20, the Olora Brothers, Hardscrabble, and several other local musicians.
EAGLE, CO— In celebration of the lives of Eagle, Colorado residents Seth Bossung, Andy Jessen, and Adam Palmer, friends and family and the Vilar Performing Arts Center (VPAC) present a livestream musical tribute this Sunday, February 28 featuring Custom 20, the Olora Brothers, Hardscrabble, and several other local musicians.
The loss of Bossung, Jessen, and Palmer is felt deeply in their families and the Eagle community. All were husbands, sons, and stewards of the environment. Bossung worked in the Eagle County Sustainable Communities Department, was an Energy Smart Colorado home auditor, architect and LEAD specialist, a fiddle player, and the father of two. Palmer served as Director of the Eagle County Sustainable Communities Department, a founding member Hardscrabble, Olora Bros, Six Penny, and Custom 20, a town council member, a Holy Cross Energy Board member, long time volunteer for the Hardscrabble Trails Coalition, and the father of two as well. Jessen, who co-owned Bonfire Brewing and managed the Bonfire Block Party with his wife Amanda, served as Eagle mayor pro tem, a sponsor of the Eagle River Park project, a bowling and softball enthusiast, a Subaru (Brat) zealot, and a proud dog dad.
Fifteen local musicians will perform at this benefit concert, for which donations will benefit Vail Mountain Rescue Group, San Juan County Search & Rescue, and the Bossung, Jessen, and Palmer families. Elli Varas, Custom 20, the Olora Brothers, and Hardscrabble will perform throughout the evening. This event will be live streamed for free on the Vilar Performing Arts Center’s YouTube channel on Sunday beginning at 5pm, and all viewers are encouraged to donate through MobileCause. Both the streaming and donation link can be accessed at vilarpac.org.
“We believe that music and the arts can help us cope, celebrate and express just a glimmer of our deep gratitude and admiration for these men,” says Owen Hutchinson, the Executive Director at VPAC. “Each of them made such a lasting and positive impact in our community, and we hope this live streamed event will offer those who knew them an evening to reflect, remember and rejoice all they brought to our lives.”
No in-person tickets are available to the public for this event. We hope everyone will join us from the comfort of their homes as we live stream the event from the VPAC stage.
On Monday, March 1 a local restaurant effort to raise funds for these families through Bonfire Brewing beer, Gather ‘Round Week, will launch at more than 20 venues across the county.
VPAC Celebration of Life Event Page
Press Contact: Emily Hutto, coop@radcraftbeer.com
About VPAC
Located in the heart of Colorado's Beaver Creek Resort, the Vilar Performing Arts Center is a 535-seat theatre, operated by the Vail Valley Foundation, which presents a variety of year-round performances including Broadway musicals, concerts, family entertainment, comedy, dance, classical music and more. Visit vilarpac.org for more.