RadCraft Discontinues Status as Agency of Record for Bonfire Brewing
A statement about Bonfire Brewing from RadCraft founder and CEO Emily Hutto.
Photo courtesy EJ Dilley Photography
EAGLE, CO— After nearly five years as Bonfire Brewing’s agency of record, RadCraft announced today the discontinuation of its work with the brewery.
Emily Hutto, RadCraft founder and CEO, issued the following statement about the company’s relationship with Bonfire Brewing.
It’s been an exceptional honor to work directly with Bonfire Brewing’s co-founders Andy and Amanda Jessen as the brewery agency of record since 2017. They initially reached out through a referral from Western Distributing, a connection that I am deeply grateful for.
I am humbled to tell the Bonfire Brewing story; however I recognize that it is fundamentally impossible to do so without the inclusion of both Andy and Amanda. Since Andy’s tragic death in an avalanche in Silverton on February 1, 2021, the Bonfire board of directors president has prohibited co-founder Amanda Jessen, our primary contact for all brewery communications, from managing and executing company operations. This prevents RadCraft from effectively executing Bonfire’s media relations, and more importantly it does not recognize Amanda as an integral part of the company narrative— a depravity for which we do not stand.
To my friend and my sounding board Andy, thank you for sharing your story and your passions with us at RadCraft. Without your leadership and friendship we would not be in so many places— including this one of defending your honor.
It has been the privilege of my career to be included in the BonFamily. To each and every one, thank you for your contributions and loyalty to the Eagle County and Colorado craft beer communities.
May we always gather ‘round.
Going forward, media inquiring about Bonfire Brewing should reach out to the brewery directly.
Bonfire Brewing Introduces New Kindler Pale Ale Cans
Kindler is the second of Bonfire’s cans to get a new look (Demshitz Brown Ale was the first), with new Firestarter IPA, Brush Creek Blonde Ale, and WtFO Double IPA cans coming in early 2018.
EAGLE, CO — Bonfire Brewing is excited to debut its classic Kindler Pale Ale recipe with refreshed label artwork. Kindler is the second of Bonfire’s cans to get a new look (Demshitz Brown Ale was the first), with new Firestarter IPA, Brush Creek Blonde Ale, and WtFO Double IPA cans coming in early 2018.
The new Bonfire cans, which feature an adventurer and her pup, were designed by Heather Neale and Riley Cran under the leadership of Bonfire Brewing’s Co-Owner and Art Director Amanda Jessen. “Bonfire beers have proven to be the perfect accompaniment to the adventurous lifestyle that we are so fortunate to experience here in Eagle,” Amanda says. “Whether it’s a summer hike with a four-legged friend or campfire beers after a day on the river, each of our new can designs offers a glimpse into our story, which is both quintessentially Colorado and uniquely Bonfire.”
Bonfire’s design team draws inspiration from its mountain surroundings for its beer names. Kindler was originally brewed in the spring to coincide with the Eagle Valley-wide re-kindling of a desire to get back out on the trails and into the water. Its popularity has since transformed it into a year-round flagship. Kindler is a traditional American Pale featuring Mosaic and Simcoe hops, deliberately designed to impart a more refreshing than bitter hop character. Undergoing seven hop additions to bring it close to the top of the pale ale scale at 42 IBUs, the Kindler has a distinctly fruity hop aroma and finish.
New Kindler cans are now available at Bonfire Brewing in Eagle, and at liquor stores across Colorado.
The Bonfire Brewing Demshitz American Brown Ale was the first of the Bonfire cans that Amanda and her team refreshed. The new artwork depicts a post-kayak trip van camping scene, featuring a bright orange bonfire, and paying homage to the Demshitz paddling lifestyle.
“Bonfire is all about keeping things fresh for 2018 and beyond, so all cans will eventually have a new look, with each can telling a piece of our ‘Bonfire lifestyle’ story,” Amanda says.
For more information about Bonfire Brewing, contact Emily Hutto at coop@radcraftbeer.com.
ABOUT BONFIRE BREWING
Craft enthusiasts and outdoor adventurers gather around Bonfire Brewing in Eagle, Colorado, where the beers are driven by quality, curiosity, and community. Founded in 2010, Bonfire continues on their path of sustainable growth with cans of their year-round beers available in liquor stores and restaurants across Colorado. Gather ‘round Bonfire online at bonfirebrewing.com.