RadCraft Presents the 2022 Industry Relief Coloring Book To Support James Beard Foundation® Open For Good Campaign
After a successful launch of this book in 2020, it returns with more than double the pages featuring the logos of RadCraft’s partner malthouses, breweries, and distilleries.
DIGITAL— RadCraft and the James Beard Foundation are proud to present the second rendition of the RadCraft Industry Relief Coloring Book in support of the longevity of independent restaurants. After a successful launch of this book in 2020, it returns with more than double the pages featuring the logos of RadCraft’s partner malthouses, breweries, and distilleries (listed below). Proceeds from this effort go directly to the James Beard Open For Good campaign.
For more than 30 years, the James Beard Foundation has promoted Good Food For Good™ by giving chefs a voice and the tools they need to make the world more sustainable, equitable, and delicious. As a result of the COVID-19 pandemic, the James Beard Foundation launched the Open for Good campaign to help independent restaurants survive the crisis, rebuild better, and thrive for the long term. Since the launch of Open For Good, the Foundation has provided critical industry support and resources through education, financial assistance, advocacy, and consumer engagement. For example, the Foundation raised and disbursed almost $4.8 million in grants to 312 food and beverage establishments across America through the JBF Food & Beverage Industry Relief Fund; has hosted more than 100 webinars on a variety of topics for their Industry Support learning series; and has continued work to train and mobilize the chef community in support of public policy through the Chef’s Bootcamp for Policy and Change.
The RadCraft Industry Relief Coloring Book is available for digital download here or pre-order a hard copy here.
Those who download and print are encouraged to share their art on social media with the #radcraftindustryrelief hashtag.
Contact Founder & CEO Emily Hutto at hutto@radcraftbeer.com for a press copy of the coloring book, or with questions about RadCraft.
Learn more about Open For Good at jamesbeard.org/openforgood and contact jbf@wagstaffmktg.com with media inquiries about the foundation.
Participating RadCraft Partners
Inland Island Yeast Laboratories
Living The Dream Brewing Company
ABOUT RADCRAFT
Founded in 2012 by Emily Hutto, RadCraft provides communications support for the beverage industry. From breweries and distilleries to maltsters and their affiliates, RadCraft’s partners are makers of thoughtful products and cultivators of radical ideas. Beers and spirits should tell stories about brands, and RadCraft loves a good story. Learn more at radcraftbeer.com
ABOUT THE JAMES BEARD FOUNDATION
The James Beard Foundation (JBF) celebrates and supports the people behind America’s food culture, while pushing for new standards in the restaurant industry to create a future where all have the opportunity to thrive. Established over 30 years ago, the Foundation has highlighted the centrality of food culture in our daily lives and is committed to supporting a resilient and flourishing industry that honors its diverse communities. By amplifying new voices, celebrating those leading the way, and supporting those on the path to do so, the Foundation is working to create a more equitable and sustainable future—what we call Good Food for Good®.
As a 501c3 non-profit organization, JBF brings its mission to life through annual Awards, industry and community-focused initiatives and programs, advocacy, and events. Current programs include the Open for Good Campaign, Chef’s Bootcamp for Policy and Change, Beard House Fellows, Legacy Network, Scholarship Programs, Smart Catch, and Women’s Leadership Programs. In addition, JBF celebrates the chefs and local independent restaurants at the heart of our communities with numerous events and partnerships nationwide throughout the year—including the Taste America culinary tour, JBF Greens events for foodies under 40, the soon-to-open Pier 57 Market Hall, food festivals, and more.
For more information, subscribe to the digital newsletter Beard Bites and follow @beardfoundation on Facebook, Twitter, Instagram, TikTok, and LinkedIn.
RadCraft Industry Relief Coloring Book to Support James Beard Foundation Open For Good Campaign
Download this coloring book featuring craft breweries, distilleries, and malthouses that supports the James Beard Foundation Open for Good campaign to ensure that independent restaurants survive and come back stronger.
The craft beverage-centric marketing company RadCraft went live today with a downloadable coloring book for which proceeds will support the James Beard Foundation’s Open For Good campaign.
The RadCraft Industry Relief Coloring Book features the logos of thirteen of the company’s partner malthouses, breweries, and distilleries (listed below) brought to life by Content Coordinator Shelby Martin. These companies, among many others, conceived this fundraising effort through an industry relief Zoom chat that RadCraft hosts monthly to discuss issues facing the beverage community. The group voted on the James Beard Foundation’s Open For Good campaign to receive all proceeds for the coloring book.
For more than 30 years, the James Beard Foundation has promoted Good Food For Good™ by giving chefs a voice and the tools they need to make the world more sustainable, equitable, and delicious. As a result of the COVID-19 pandemic, the James Beard Foundation launched the Open for Good campaign to ensure that independent restaurants not only survive, but that the industry is able to rebuild stronger than before.
“It’s been an incredibly challenging year for the independent food and beverage industry which employs over 11 million people nationwide.” said Kris Moon, Chief Operating Officer of the James Beard Foundation “After the pandemic hit, the Foundation quickly directed all of our resources to helping the industry to survive this crisis. We are only able to continue that work thanks to the generous contributions of partners such as RadCraft. We are incredibly grateful for their support as we work to keep helping the industry remain Open for Good.”
Open for Good programs provide critical resources to help independent restaurants build the capacity to come back stronger, more equitable, more sustainable, and more resilient. Learn more at jamesbeard.org/openforgood and contact JamesBeard@magrinopr.com with media inquiries about the foundation.
The RadCraft Industry Relief Coloring Book is available for download on Issuu. Those who download and print are encouraged to share their art on social media with the #radcraftindustryrelief hashtag.
Contact Founder & CEO Emily Hutto at hutto@radcraftbeer.com for a downloadable media copy of the coloring book, or with questions about RadCraft.
Participating RadCraft Partners
Bonfire Brewing
Boulder Spirits
Deerhammer Distillery
Karl Strauss Brewing Company
Laws Whiskey House
Lone Tree Brewing Company
Murphy & Rude Malting
Pagosa Brewing
Root Shoot Malting
Ska Brewing
The Empourium Brewing Company
Thirsty Monk Brewery
Woods Boss Brewing
ABOUT RADCRAFT
Founded in 2012 by Emily Hutto, RadCraft provides communications support to barley crafters. From breweries and distilleries to maltsters and their affiliates, RadCraft’s partners are makers of thoughtful products and cultivators of radical ideas. Beers and spirits should tell stories about brands, and RadCraft loves a good story. Lean more at radcraftbeer.com.
ABOUT THE JAMES BEARD FOUNDATION
The James Beard Foundation promotes Good Food For Good™. For more than 30 years, the James Beard Foundation has highlighted the centrality of food culture in our daily lives. Through the variety of industry programs that educate and empower leaders in our community, the Foundation has asserted the power of food to drive behavior, culture, and policy change. The organization is committed to giving chefs a voice and the tools they need to make the world more sustainable, equitable, and delicious for everyone. As a result of the COVID-19 pandemic, the James Beard Foundation launched the Open for Good campaign to ensure that independent restaurants not only survive, but that the industry is able to rebuild stronger than before. For more information, subscribe to the digital newsletter Beard Bites and follow @beardfoundation on Facebook, Twitter, Instagram, and TikTok. The James Beard Foundation is a national not-for-profit 501©(3) organization based in New York City.
Craft Industry COVID-19 Update - June 2, 2020
Here are 19 Coronavirus relief efforts that support the hospitality industry.
Small businesses across the globe continue to take hits amid Coronavirus shutdowns and policy changes. From South Africa to Istanbul, North Carolina to Latin America, and beyond— here are 19 Coronavirus relief efforts that support the hospitality industry.
Three weeks after deciding to convert their beer tanks into giant soup-making tanks, Drifter Brewing Company has fed more than 75,000 people across ten different communities in Cape Town through Operation Soup-A-Heroes.
Laws Whiskey House released a single barrel selection to support Colorado Restaurant Response. This unique single barrel bourbon has been aged 5 ½ years and has flavors of wildflower honey, butterscotch and orange peel will also be available for sale at participating Colorado Restaurant Response restaurants in May. Find a list of retailers and more details here.
Hospitality Net has been adding special coverage with specific topics pertaining to the impact Coronavirus is having on the hospitality industry. Their page contains a growing list of resources with topics that pertain to the industry, with new ones being added as they become available.
The James Beard Foundation is committed to helping independent restaurants survive the crisis, rebuild stronger, and thrive for the long term through their Open for Good campaign.
One Fair Wage’s High Road Kitchens Program launched during the COVID-19 crisis. High Road Kitchens are independent restaurants that provide food on a sliding scale to those in need, as well as providing jobs for restaurant workers and act as a subsidy for responsible restaurant owners.
The United States Bartenders’ Guild National Charity Foundation provides emergency assistance grants to bartenders and their families.
The North Carolina Craft Brewers Guild launched the #NCBeerPledge to promote health and safety as businesses begin to reopen. “The #NCBeer Pledge is our industry’s demonstration of that commitment to you.”
Hi-Wire Brewing releases a beer to benefit service industry workers in response to the impact the pandemic has had on the industry. A portion of the proceeds from every 6-pack of Donate to Service Industry Workers by Drinking This Beer sold will be donated to the USBG National Charity Foundation and the North Carolina Restaurant Workers Relief Fund.
CORE: Children of Restaurant Employees is providing support to food and beverage service employees with children diagnosed with COVID-19.
Daniel Grieves reported on chef initiatives in Latin America in the article Sharing the table with coronavirus on 50 Best Stories. Grieves is writing a book to be called Restaurants at Home, featuring 100 recipes from 100 restaurants in Istanbul. All the money raised from sponsors as well as from book sales will go into a fund for restaurant employees in need in Istanbul.
The Restaurant Workers Community Foundation created a restaurant workers’ COVID-19 Crisis Relief Fund.
After seeing the community enthusiasm for their COVID relief efforts, Athletic Brewing Company has pledged to continue their efforts till they reach $100,000 in donations to The Restaurant Employee Relief Fund.
The Independent Restaurant Coalition is lobbying Congress to advocate that the stimulus money and related programs pertain to and are tailored for independent restaurants.
Shiner Beer donated $500,000 to the TX Restaurant Relief Fund, an initiative by the Texas Restaurant Association Education Foundation. The fund benefits independent restaurants and their workers impacted by COVID-19 by issuing grants.
The Brewers Association has teamed up with Bottleshare to create the Believe in Beer fund, which support breweries and state brewers guilds impacted by COVID. “We’re proud to join efforts with the Brewers Association to reciprocate the love and strength that characterize the craft beer community and help the breweries that make it so special,” shares Christopher Glenn, Founder of Bottleshare.
Distillers from all around the nation have been responding to the pandemic by pivoting their operations to include the production of hand sanitizer. The Distilled Spirits Council has created a COVID-19 Hand Sanitizer Connection Portal as a resource for distillers looking to produce hand sanitizer, including a map of distillers that are producing hand sanitizer, a list of necessary ingredients and supplies, and distribution methods.
Garrison Brothers Distillery, the first legal whiskey distillery in Texas, seeks to raise $2 million for COVID relief efforts with Operation Crush COVID-19. Rather than selling Laguna Madre, a limited-edition, 8-year-old bourbon, as planned this summer, they’ll be making all 2,004 bottles available elusively to donors who support their cause.
The Above and Beyond Foundation is dedicated to providing financial relief to help hospitality workers who have been laid off due to the pandemic. Learn more about their efforts here.
Pendleton® Whisky, who has close ties to the Western sports community, knows that many athletes within that community are facing challenges due to cancelled events and fewer chances to ride. They’ve donated $100k towards COVID relief efforts for their community.