Your Custom Text Here
Craft Industry COVID-19 Update - June 9, 2020
Peter August of Karl Strauss Brewing Company and Mike Singer of Other Half Brewing Co. discuss pivoting craft beer sales strategies in a post-COVID marketplace.
Photo by Rachel Cross
Each week we’re pleased to Zoom chat with craft communicators across the country through our #radcraftindustryrelief efforts. Last week, we talked about shifting beer sales strategies with Peter August of Karl Strauss Brewing Company and Mike Singer of Other Half Brewing Co.
Karl Strauss distributes through multiple companies, including their in-house distribution arm Karl Strauss Distributors for craft brands in Southern California. August leads Northern area sales, and offers the unique perspective of a time-honored (31 year-old!) brand making meaningful impact outside of home turf. August prioritized meaningful engagement with chain stores in the marketplace for larger brands that can accommodate the demand. “Who are the 20 percent of stores doing 80 percent of your volume?” he asked, demonstrating the value of consistent, high-volume accounts.
“More chains is a really good way to reach new audiences,” Singer adds. “Bigger placements get the product out there in front of a lot of people very quickly… or you could rent a truck and throw beer at people as you drive down the road…”
He’s kidding on that last part.
Other Half Brewing self-distributes, and before COVID sold mostly draft beer. The vessel may have shifted but Singer’s approach has not. “I’m still out in the streets and meeting with buyers personally; I’ve been masking,” he explains. “Part of my training is to always have samples to make sure our beer is getting in the right hands of people who understand the product. I use samples as part of the engagement and conversation. It would be really cool to send samples before a Zoom meeting with accounts,” he suggests to craft breweries.
We should note this RadCraft Industry Relief Zoom chat was Singer’s first. He’s oldschool— built his market for the last 14 years on personal relationships. When Coronavirus hit, he was on the phone personally calling everyone.
August was doing a lot of the same, though for transparency was furloughed from Karl Strauss until just recently. Now that he’s back to work he knows one of the biggest challenges will be selling more beer with less people. Getting distributors engaged in beer is valuable, he says. “That can be difficult when they’ve got a large book of brands, so give incentives.”
August also stresses the significance of hosting accounts and distributor reps at your brewery location, albeit difficult at this current time with so many of them operating at reduced hours and socially distanced capacities. If you can, he says, giving them that opportunity is key.
Engage with distributors and all audiences for that matter, Singer echoes, by telling a story about your brand. “People rally around a great products,” he says. “A story always sells, especially if your audience cares about it as much as you care about it.”
Join us on the #radcraftindustryrelief zoom!
Thursdays, 3:00PM Mountain Time
Join this meeting here; Meeting Password: 223518
BYOB and tag #radcraftindustryrelief on social
Karl Strauss Anaheim Presents Five-Course Beer Dinner on February 29
Karl Strauss Brewing Co. will be hosting a hop and leap year inspired beer dinner on Saturday, February 29.
SAN DIEGO, CA— Karl Strauss Brewing Company is hosting the third installment of their ongoing beer dinner series on Saturday, February 29 from 6:30 to 9 p.m. Located at the Anaheim location (2390 East Orangewood Ave. Anaheim, CA, 92806), this “leap year” inspired beer dinner showcases hops from all over the world paired with dishes that complement the same flavors (think piney, fruity, spicy and floral).
Curated by Chef Kevin Jones and Brewer Jarrod Davis, this inspired beer pairing is a great way to experience the world of hops through good food and delicious beer.
First course: Beer Steamed Mussels – Chorizo – Poblano Cream – Crostini
Second course: Lamb Lollipop – Lemongrass Scented – Kumquat – Herbed Bulgar
Third course: Cedar Plank Salmon – Hop Salt – Oven Dried Tomato – Pinenut
Fourth course: Braised Beef Short Rib – Smoked Cheddar Mash – Black Garlic Demi
Fifth course: Coconut Gelato – Matcha Crème Anglaise – Tuile
Tickets for this decadent event costs $65 per person, which includes a pre-dinner happy hour in the brewery with a 9-oz pour and a seat at the five-course beer pairing dinner.
For more information about the Karl Strauss beer dinner, contact Emily Hutto at coop@radcraftbeer.com.
ABOUT KARL STRAUSS BREWING COMPANY
Karl Strauss Brewing Company has been proudly independent since 1989, pioneering the craft beer scene with innovative and award-winning beer releases like Aurora Hoppyalis IPA, Queen of Tarts Dark Sour, and Boat Shoes Hazy IPA. For more information, visit www.karlstrauss.com or call the brewery at (858) 273-2739. Share it. Cheers.
Karl Strauss and Pure Project Release a Hazy, Murky Collaboration IPA
Murky Poetry is a refreshing and tropical-forward hazy collaboration IPA by San Diego breweries Karl Strauss and Pure Project Brewing.
SAN DIEGO, CA— Karl Strauss Brewing Company is kicking off 2020 with the latest in their collaborations series - brewing an innovative IPA with their friends at Pure Project Brewing in San Diego. Murky Poetry Hazy IPA will debut statewide on draft and in 16oz 4pk cans on January 16th.
“Pure Project has quickly grown to be one of the most exciting breweries in San Diego and we have so much respect for what they’ve built. As brewers, we never stop learning, and crafting the recipe with their team was an opportunity for us to both share our knowledge and benefit from seeing how they approach the brewing process” says Karl Strauss Brewmaster Paul Segura.
Pure Project was equally as excited to brew a beer with Karl Strauss stating “We were honored to be involved with a pioneering brewing company that has done so much for the craft scene in San Diego and throughout the state of California. We have much respect for all their beers and it was thrilling to brew at their facility in a true team, collaborative effort” said Mat Robar, Founder.
Inspired to push the envelope with their experimentation, both Karl Strauss and Pure Project brewed slightly different batches of this new collaboration on their respective brewhouses. Karl Strauss’ version is named as a nod to Pure Project’s “murky”— ie hazy— IPAs. Murky Poetry is a refreshing and tropical-forward hazy IPA brewed with Amarillo, Citra, Sabro, and Motueka hops that impart notes of guava, orange, and fruit punch; oats and wheat give this beer a soft, pillowy mouthfeel while locally sourced hand-crafted malts from Admiral Malting in Alameda, California lend unique flavor and local terroir.
Pure Project’s release is named Liquid Allusion Murky IPA (a nod to Karl’s larger release), and debuted in early January 2020. Liquid Allusion features a different hop blend and Pure Project’s house Murky yeast strain that promotes aromas and flavors of fresh orange juice and lychee fruit.
“Liquid Allusion is the debut of our hand selected Mosaic hops from Loftus Ranches in Washington,” says Pure Project Head Brewer Winslow Sawyer. “Mosaic is one of our favorite hops, and I can think of no better time to use it than working with the King of Mosaic – Karl Strauss Brewing Company.”
Murky Poetry Hazy IPA is the first of four new collaboration beers coming from Karl Strauss in 2020. More information about this year’s collaboration line-up will be announced in future months.
For more information about this indie beer collaboration, contact Emily Hutto at coop@radcraftbeer.com.
ABOUT KARL STRAUSS BREWING COMPANY
Karl Strauss Brewing Company has been proudly independent since 1989, pioneering the craft beer scene with innovative and award-winning beer releases like Aurora Hoppyalis IPA, Queen of Tarts Dark Sour, Boat Shoes Hazy IPA and Red Trolley Ale. For more information, visit www.karlstrauss.com or call the brewery at (858) 273-2739. Share it. Cheers.
Now Available: Karl Strauss Ten Beers For Breakfast Maple Stout
Ten Beers for Breakfast is a Maple Stout brewed with vanilla beans, rolled oats, and maple syrup.
SAN DIEGO, CA— Just in time for Thanksgiving, cold weather, and holiday toasting, Karl Strauss presents the 10th of its “Twelve Days” annual holiday ale series, Ten Beers For Breakfast. This Maple Stout is available in bombers and on draft beginning Thursday, November 21.
Ten Beers for Breakfast is a Maple Stout brewed with vanilla beans, rolled oats, and maple syrup. The tenth installment in the brewery’s “Twelve Days” holiday series has flavors of caramelized sugar, sweet chocolate, and roasted espresso backed by a creamy, full body. It will be available in bombers and on draft while supplies last.
The KARL “Twelve Days” tradition began in 2010, and continues each year to celebrate the holiday season. Here is the complete list of beers in this series:
2010 Parrot In A Palm Tree Baltic Porter
2011 Two Tortugas Quadrupel Ale
2012 Mouette à Trois Fruitcake Ale
2013 Four Scowling Owns Tripel
2014 Five Wee Heavy Bells Scotch Ale
2015 Six Suits A-Hangin Imperial Belgian Brown Ale
2016 Seven Sharks A-Circling Imperial Smoked Porter
2017 Eight Merry Mermen IIIPA
2018 Nine Bonfires Blazing Golden Stout
Learn more about the the “Twelve Days” series at karlstrauss.com and contact Emily Hutto at hutto@radcraftbeer.com with additional media inquiries.
ABOUT KARL STRAUSS BREWING COMPANY
Karl Strauss Brewing Company has been proudly independent since 1989, pioneering the craft beer scene with innovative and award-winning beer releases like Aurora Hoppyalis IPA, Queen of Tarts Dark Sour, and Boat Shoes Hazy IPA. For more information, visit www.karlstrauss.com or call the brewery at (858) 273-2739. Share it. Cheers.
Karl Strauss Welcomes Dark Beer Season with Three Limited Edition Stout Releases
Over the coming weeks, the brewery will release a Golden Stout with Coffee, Barrel-Aged Vanilla Bean Wreck Alley Imperial Stout, and Ten Beers for Breakfast Maple Stout.
SAN DIEGO, CA— Karl Strauss is ushering in a season robust with stouts. Over the coming weeks, the brewery will release a Golden Stout with Coffee, Barrel-Aged Vanilla Bean Wreck Alley Imperial Stout, and Ten Beers for Breakfast Maple Stout. These limited edition beers will be available throughout California just in time for your holiday festivities.
First up is a Golden Stout with Coffee, a collaboration with Bird Rock Coffee Roasters. Blonde in color, this stout is brewed without roasted barley. Rolled oats produce a smooth and creamy mouthfeel, while the addition of vanilla beans, cocoa nibs, and coffee contribute roasted flavors of sweet chocolate and espresso. Bird Rock Coffee Roasters’ single-origin Ethiopian coffee beans are the pièce de résistance in this stout, layering in additional flavors of subtle fruit. This Golden Stout with Coffee will be available on draft and in 16oz canned 4packs beginning on Thursday October 24th.
Next, mark your calendars on Monday November 4th for the much anticipated release of Barrel-Aged Vanilla Bean Wreck Alley. This elegant Imperial Stout (which features Bird Rock coffee beans as well), is brewed with roasted malts and cocoa nibs before it ages in Woodford Reserve Bourbon barrels with vanilla beans. Rich notes of dark chocolate and espresso are backed by a smooth and warming finish. This 11.3% treat will be on draft and available in limited 500mL bottles while quantities last.
Finally, the holidays will be extra warm and cozy this year thanks to Karl Strauss’ holiday ale. Ten Beers for Breakfast is a Maple Stout brewed with vanilla beans, rolled oats, and maple syrup. This tenth installment in the brewery’s “Twelve Days” holiday series has flavors of caramelized sugar, sweet chocolate, and roasted espresso backed by a creamy, full body. It will be available on draft and in 22oz Bombers beginning on Thursday November 21st.
“These stouts were brewed with the changing seasons in mind. They’re ideal for the (kind of) chilly California winter. With three different releases to choose from, there’s a Karl Strauss stout perfect for every palate!” – Paul Segura, Brewmaster of Research & Development
All three stouts can be found for a limited time at Karl Strauss’ brewpubs, tasting room, and at craft beer accounts throughout California. For more information about the brewery’s upcoming releases, contact Emily Hutto at hutto@radcraftbeer.com.
ABOUT KARL STRAUSS BREWING COMPANY
Karl Strauss Brewing Company has been proudly independent since 1989, pioneering the craft beer scene with innovative and award-winning beer releases like Aurora Hoppyalis IPA, Queen of Tarts Dark Sour, and Boat Shoes Hazy IPA. For more information, visit www.karlstrauss.com or call the brewery at (858) 273-2739. Share it. Cheers.
Karl Strauss and AleSmith Debut Blink of an IPA Collaboration Beer
Not only does kveik yeast ferment incredibly quickly, but also it is known for producing bright, citrusy esters fit for an India Pale Ale.
SAN DIEGO, CA— Karl Strauss Brewing Company has a brand new beer in its collaboration series! Introducing Blink of an IPA, an experimental India Pale Ale brewed with AleSmith Brewing Company. This limited release is fermented with Norwegian kveik yeast and will debut on October 10th in cans and on draft throughout California.
Long-time friends and first-time collaborators, Karl Strauss and AleSmith are both known for experimenting with their small batch releases. Neither brewery had previously brewed with kveik yeast, which meant that Ryan Crisp (AleSmith’s Director of Brewery Operations & Head Brewer) and Matt Johnson (Brewmaster of Brewery Operations at Karl Strauss) were eager to jump in and experiment.
“Both Ryan and I wanted to brew a Kveik IPA. Hops are usually the star in an India Pale Ale, so it was a lot of fun to primarily focus on the yeast for this particular IPA. Kveik is really such a unique strain. We were amazed how well it fermented at higher temperatures– from 78°F to 98°F!” – Matt Johnson, Karl Strauss Brewmaster of Brewery Operations.
Not only does kveik ferment incredibly quickly – within days, instead of weeks like typical ale yeast – but it is known for producing bright, citrusy esters. This makes is a natural fit for an India Pale Ale.
Blink of an IPA weighs in at 6.5% ABV with aromas of stone fruit and pineapple. It is brewed with Simcoe, Citra, Ekuanot, El Dorado, and BRU-1 experimental hops. The beer is light in body, intense with orange and fresh fruit flavors, and finishes with a pleasant, lingering bitterness.
Blink of an IPA will be one of Karl Strauss’ featured collaborations at Collabapalooza, their celebration of independent beer coming up on Saturday, October 19th. But fans of Karl and AleSmith can snag this collab even earlier, beginning on Thursday, October 10th. This limited release IPA will be available on draft and in 16oz can 4-packs at Karl Strauss’ Brewpubs, Tasting Room, and at craft accounts throughout California.
For more information about Blink of an IPA, contact Emily Hutto at hutto@radcraftbeer.com.
ABOUT KARL STRAUSS BREWING COMPANY
Karl Strauss Brewing Company has been proudly independent since 1989, pioneering the craft beer scene with innovative and award-winning beer releases like Aurora Hoppyalis IPA, Queen of Tarts Dark Sour, and Boat Shoes Hazy IPA. For more information, visit www.karlstrauss.com or call the brewery at (858) 273-2739. Share it. Cheers.
ABOUT ALESMITH BREWING COMPANY
Forged in 1995, AleSmith has been recognized by consumers and critics alike as one of the world’s foremost craft brewing companies behind accolades that include medals won at prestigious national and international beer competitions. In addition to being well established within its hometown of San Diego, AleSmith was acknowledged by the RateBeer community as the 6th Best Brewery in the World in 2018. The brewery is also a three-time winner of the Champion Brewery Award at the San Diego International Beer Competition, where it received a Gold Medal in 2019 for Nut Brown English brown ale. Further recognition for individual beers includes a 2018 California Craft Brewers Cup for Pale Ale .394 and a 2017 Bronze Medal for Wee Heavy at the Great American Beer Festival. AleSmith is celebrating its 24th year in business and occupies a 109,942 square-foot facility with a state-of- the-art brewery. AleSmith’s range of acclaimed beers, which includes Speedway Stout, Nut Brown Ale, and San Diego Pale Ale .394 is distributed in 28 U.S. states and 8 countries.
Karl Strauss Anaheim Presents Five-Course Beer Dinner on September 20
This end-of-the-summer soiree is not your average backyard barbeque!
SAN DIEGO, CA— Fresh off their third anniversary in Anaheim, Karl Strauss Brewing Company is keeping the celebrations going with a five-course beer dinner on Friday, September 20 from 6:30 to 9 p.m. Located at the Anaheim location (2390 East Orangewood Ave. Anaheim, CA, 92806), this end-of-the-summer soiree is not your average backyard barbeque!
Starting with a meet and greet with Karl brewer Jarrod inside the brewery, followed by a decadent beer dinner where Jarrod and Chef Kevin guide you through a thoughtfully curated five-course menu that demonstrates the versatility and creativity of beer, this elevated dining experience would make any foodie and craft beer lover swoon.
“Not only are these beers complementary to each menu item, three of these beers are 2019 Great American Beer Festival entries, including our third anniversary Triple IPA and a Blackberry Kettle Sour, which has received rave reviews.” says Jarrod Davis, brewer at Karl Strauss.”In other words, these beers are the cream of the crop of what Karl’s northern brewpubs have to offer.”
First Course: Munich-style Helles with Low Country Shrimp Boil, Jalapeno-Andouille Hushpuppies, Corn Pudding
Second Course: Fair Dinkum Australian Pale Ale with Fried Chicken Biscuit Sliders, Buttermilk-Cheddar Biscuit, Pickles, Slaw, Hot Honey
Third Course: Crazy Eyes Coffee Bock with Coffee Rubbed Wild Boar Ribs, Ancho BBQ Sauce, Sweet Potato Salad
Fourth Course: Triple Play Triple IPA with Whiskey Glazed Beef Brisket, Pork Belly Baked Beans, Crispy Okra
Fifth Course: That’s My Jam Raspberry/Blackberry Kettle Sour with Rhubarb-Strawberry Pie: Whipped Brie
Tickets for this decadent event costs $65 per person, which includes a pre-dinner happy hour in the brewery with a 9-oz pour and a seat at the five-course beer pairing dinner.
For more information about the Karl Strauss beer dinner, contact Emily Hutto at coop@radcraftbeer.com.
ABOUT KARL STRAUSS BREWING COMPANY
Karl Strauss Brewing Company has been proudly independent since 1989, pioneering the craft beer scene with innovative and award-winning beer releases like Aurora Hoppyalis IPA, Queen of Tarts Dark Sour, and Boat Shoes Hazy IPA. For more information, visit www.karlstrauss.com or call the brewery at (858) 273-2739. Share it. Cheers.
Karl Strauss’ Celebration of Independent Beer, Collabapalooza, Returns For Its Third Year
Voted Best Beer Event by West Coaster Magazine, Collabapalooza celebrates the spirit of independent beer made in San Diego.
SAN DIEGO, CA— Karl Strauss Brewing Company is proud to present the third year of Collabapalooza, an indie beer collaboration celebration featuring independent San Diego craft breweries. This signature event is going down on Saturday, October 19, behind the North Park Observatory.
Voted Best Beer Event of 2017 and 2018 by the readers of West Coaster Magazine, Collabapalooza celebrates the spirit of independent beer made in San Diego, with once-in-a-lifetime chances to taste a unique selection of one-off collaboration beers and rare releases made by more than 40 local breweries.
This collaboration festival benefits the San Diego Brewers Guild, as well as the North Park Main Street Association. Collabapalooza will take place on Saturday, October 19, from 1 to 5pm. General admission tickets cost $40 per person, with VIP priced at $60 each. All tickets include unlimited 2oz pours and a commemorative taster glass, and VIP admission also boasts early festival access and a festival t-shirt. Tickets are available for purchase here.
The complete pour list for Collabapalooza will be announced at the end of September. The complete Collaboration Partner list is available below.
For more information about Collabapalooza, contact Emily Hutto at coop@radcraftbeer.com.
ABOUT KARL STRAUSS BREWING COMPANY
Karl Strauss Brewing Company has been proudly independent since 1989, pioneering the craft beer scene with innovative and award-winning beer releases like Aurora Hoppyalis IPA, Queen of Tarts Dark Sour, and Boat Shoes Hazy IPA. For more information, visit www.karlstrauss.com or call the brewery at (858) 273-2739. Share it. Cheers.
Karl Strauss Collaboration Beers with…
AleSmith
Alta Brewing
Thorn
Helix Brewing
Belching Beaver
Stone
Mission Brewery
Participating Breweries
Abnormal Beer Co. with Thr3e Punk Ales & SouthNorte
Alpine Beer Company with Pizza Port OB
Amplified Ale Works with OB Brewery & Half Door
Automatic Brewing Co. with Gravity Heights
Bagby Beer Company with Arizona Wilderness Brewing Company
Bay City with Thunderhawk Alements
Bitter Brothers with Stave and Nail
Black Plague with SLO Brew & My Yard Live
Booze Brothers with Stave & Nail
Burgeon Beer Company with Eppig Brewing
Burning Beard Brewing with Automatic Brewing Company
Coronado Brewing Company with Ketch Brewing
Duck Foot Brewing Co. with Deft Brewing
Eppig Brewing with Home Brewing Co
Fall Brewing Company with Artifex Brewing
Gravity Heights Brewery with Automatic Brewing Company
Half Door with Southpark Brewing & Pizza Port Bressi Ranch
Mason Ale Works with Horus Aged Ales
Mike Hess Brewing Co. with Pariah Brewing
Mikkeller Brewing with Setting Sun Sake
Mother Earth Brewing Company with (TBD!)
New English Brewing Company with Automatic Brewing Company
Nickel Beer Co. with (TBD!)
North Park Beer Co. with Original 40 Brewing Company
Novo Brazil Brewing Co. with (TBD!)
Pizza Port Brewing Co. with Alpine Brewing
Pure Project with JuneShine
Resident Brewing Co. with Helia Brewing Company
Rip Current with Long Beach Beer Lab
Rouleur Brewing Company with Black Plague
San Diego Brewing Company with BnS Brewing
Second Chance Beer Company with New English Brewing
Societe Brewing Company with Burning Beard Brewing
South Park Brewing Company with Burning Beard Brewing
The Lost Abbey with Burning Beard Brewing
Thr3e Punk Ales Brewing with Abnormal Beer Co.
Thunderhawk Alements with Border X Brewing
White Labs Brewing Co. with Latchkey Brewing
Wild Barrel Brewing with Pink Boots Society
Karl Strauss Brewing Company Bottles Renowned Queen of Tarts Dark Sour Ale for the First Time
This Great American Beer Festival® gold medal-winner is one of the most anticipated small batch beer releases of the year.
SAN DIEGO, CA— The queen has returned… this time in bottles! Karl Strauss Brewing Company is re-releasing its highly coveted Barrel Aged Queen of Tarts Dark Sour Ale beginning on September 12th for a limited time. It will be available on draft, and for the first time ever it will also be packaged in 500 mL bottles.
“We are really proud to package Queen of Tarts. People have been asking for this for a long time, and we’re thrilled to be able to meet the demand for this fan-favorite sour ale. Don’t wait around, because it’ll go fast!” says Matt Johnson, Brewmaster of Brewery Operations.
Queen of Tarts is one of the most anticipated small batch beer releases of the year for Karl Strauss. This Great American Beer Festival® award winner, which received a gold medal in the American-Style Sour Ale category, is aged on Michigan-grown tart cherries in first generation red wine barrels. Flavors of French oak, tart cherry, and lightly roasted malts are backed by a lively finish.
“Crack open a fresh bottle and you’ll notice a ton of cherry aroma up front, with a slight oaky flavor and a clean, lactic sourness. But these bottles will also cellar really nicely. Expect that cherry flavor to become a little more subdued and the lactic sourness to round out. I am really looking forward to trying this batch of Queen again in a few years!” says Sean Albrecht, Head Brewer.
Queen of Tarts will be available on draft and in 500mL bottles beginning on September 12th for a limited time at Karl Strauss’ Tasting Room and Brewpubs.
For more information on Queen of Tarts, contact Emily Hutto at coop@radcraftbeer.com.
ABOUT KARL STRAUSS BREWING COMPANY
Karl Strauss Brewing Company has been proudly independent since 1989, pioneering the craft beer scene with innovative and award-winning beer releases like Aurora Hoppyalis IPA, Queen of Tarts Dark Sour, and Boat Shoes Hazy IPA. For more information, visit www.karlstrauss.com or call the brewery at (858) 273-2739. Share it. Cheers.
Karl Strauss and Russian River Debut Collaboration Beer: New California IPA
This modern India Pale Ale is the first collaboration between these storied institutions of California craft beer.
SAN DIEGO, CA— California brewery icons Russian River Brewing Company and Karl Strauss Brewing Company proudly introduce their collaboration beer, New California IPA. This modern India Pale Ale is the first collaboration between these storied institutions of California craft beer.
Santa Rosa’s Russian River and San Diego’s Karl Strauss set out to brew a beer that pays homage to craft beer’s most adored beer style, the India Pale Ale. The two breweries used their collective knowledge gained over the past 30+ years in the craft brewing industry to brew a new, refined IPA. Some India Pale Ales are extremely bitter, while others overly focus on aroma and flavor with no bite, but New California IPA strikes that “Goldilocks” balance between the two.
This beer focuses on each critical stage of hop addition: bittering, flavor, aroma, and dry-hopping. The star of this India Pale Ale is a rather new cultivar: the Pahto hop. It is a high-alpha hop that lends a palatable bitterness throughout the beer, while an all-star lineup of Strata, Ekuanot, Amarillo, and Idaho 7 hops deliver wildly diverse layers of flavors, from bright citrus to tropical fruit to resinous pine.
New California IPA will be available on draft and in 16oz can 4-packs beginning on August 1st (which is not-so-coincidentally IPA Day!) This IPA can be enjoyed at Karl Strauss’ Tasting Room, Brewpubs, and at craft accounts throughout California.
For more information on New California IPA, contact Emily Hutto at coop@radcraftbeer.com.
ABOUT KARL STRAUSS BREWING COMPANY
Karl Strauss Brewing Company has been proudly independent since 1989, pioneering the craft beer scene with innovative and award-winning beer releases like Aurora Hoppyalis IPA, Queen of Tarts Dark Sour, and Boat Shoes Hazy IPA. For more information, visit www.karlstrauss.com or call the brewery at (858) 273-2739. Share it. Cheers.
Karl Strauss and Cowboy Star Collaborate on Steakhouse Stout Beef Jerky
Karl Strauss Brewing Company has teamed up with the Cowboy Star Restaurant and Butcher Shop to craft a beer-infused jerky with Wreck Alley Imperial Stout.
SAN DIEGO, CA— Karl Strauss Brewing Company has teamed up with the Cowboy Star Restaurant and Butcher Shop to craft a beer-infused jerky with Wreck Alley Imperial Stout. This specialty jerky will be available for purchase this week.
Karl Strauss’ Wreck Alley Imperial Stout is brewed with darkly kilned malts, cocoa nibs, and Columbian coffee beans from fellow San Diego native, Bird Rock Coffee Roasters. Wreck Alley boasts rich layers of dark chocolate, toffee, and espresso-like roast, making it an ideal beer to pair with high-quality meats.
C Star Provisions Steakhouse Stout Beef Jerky is like no other jerky on the market. They combined the rich depth of flavors from Wreck Alley Imperial Stout, accentuating the notes of coffee and cocoa, with the unmatched quality of American Angus beef.
C Star Provisions Steakhouse Stout Beef Jerky will be available for purchase in 3 oz. bags at shopcstar.com.
For more information about this beer jerky, or to request samples, contact Emily Hutto at coop@radcraftbeer.com.
ABOUT KARL STRAUSS BREWING COMPANY
Karl Strauss Brewing Company has been proudly independent since 1989, pioneering the craft beer scene with innovative and award-winning beer releases like Aurora Hoppyalis IPA, Queen of Tarts Dark Sour, and Boat Shoes Hazy IPA. For more information, visit www.karlstrauss.com or call the brewery at (858) 273-2739. Share it. Cheers.
ABOUT COWBOY STAR RESTAURANT & BUTCHER SHOP
Celebrating its 11th Anniversary this year, Cowboy Star Restaurant and Butcher Shop remains the only restaurant in San Diego’s thriving East Village to serve up a unique Neighborhood Fine Dining experience by combining contemporary American cuisine with a western flare.
Cowboy Star Restaurant and Butcher Shop is dedicated to providing an attention to detail and an unmatched level of service. Here, you are the number one priority because guest satisfaction is the foundation that our entire concept is built upon.
The Cowboy Star menu features only the finest in select natural products from the nation’s leading Certified Humane Angus herd along with the freshest seafood available under the Monterey Bay Aquarium’s stringent Seafood Watch Standards. For more information, visit www.cowboystarcs.com.
Karl Strauss Presents Fifth Annual Summer of Arts & Amps
Karl Strauss Brewing Company is in for another summer full of handcrafted beer, local art, and independent music.
SAN DIEGO, CA— Karl Strauss supports the music makers, creators, and vibrancy of the San Diego community with its fifth season of Arts & Amps, beginning on Saturday, May 25. The monthly event series, a highlight for the brewery each summer, is a prime example of their commitment to the community and features local artists, musicians, and dynamic beer releases. It brings together beer drinkers from all walks of life to celebrate the culture of San Diego.
Arts & Amps has blossomed into a festival-like experience incorporating a diverse array of artists, multiple live performances, and an expanded list of beer offerings. In 2019, Cohort Collective will once again showcase live art murals painted throughout the event, and Creative Souls on the West Coast will display rotating galleries from their crew of artists. The music performances for each Arts & Amps installment are as follows:
Saturday, May 25
DJ Set by Ofier
Saturday, June 22
Saturday, July 27
The lineup features an eclectic mix of genres, spanning indie rock, folk, and hip hop which reflects the series’ roots as a pillar of creative diversity in San Diego.
Each Arts & Amps event takes place from 4:30pm to 8:30pm at Karl’s Tasting Room and Beer Garden in Pacific Beach. Admission is free so bring friends and come thirsty.
To learn more about Karl Strauss Brewing Company’s Arts & Amps event series, visit https://www.karlstrauss.com/events/arts-amps/. Contact Emily Hutto at coop@radcraftbeer.com with any media inquiries about Karl Strauss Brewing Company.
ABOUT KARL STRAUSS BREWING COMPANY
Karl Strauss Brewing Company has been proudly independent since 1989, pioneering the craft beer scene with innovative beer releases like Aurora Hoppyalis IPA, Queen of Tarts Dark Sour, and Boat Shoes Hazy IPA. For more information, visit www.karlstrauss.com or call the brewery at (858) 273-2739. Share it. Cheers.
Karl Strauss and Cervecería Colorado Release Cajeta Borracha in Denver
Karl Strauss Brewing Company and Cerveceria Colorado present an English Mild brewed with plantains.
DENVER, CO— Karl Strauss Brewing Company and Cervecería Colorado collaborated together to brew an English Mild called Cajeta Borracha during CBC week in Denver, Colorado. This beer, brewed with roasted plantains, cinnamon bark, vanilla beans, and Cajeta, will tap today, Friday May 10, at Cervecería Colorado.
Even with more than 35 years of brewing experience between them, Jason Beuhler, the head brewer at Cervecería Colorado, and Paul Segura, Brewmaster of Research and Development at Karl Strauss Brewing Company, had never brewed with plantains before this collaboration.=
The decision to make such a unique flavor profile for the brew began with Beuhler’s recent trip to Mexico.
“We wanted to use a unique combination of ingredients to create a flavor profile inspired by Mexico,” said Beuhler. “I brought back the cinnamon bark from a recent trip to Mexico and I've eaten roasted plantains served by street vendors there before. We thought the combination of cinnamon and plantain would be great with cajeta which is commonly used in mexican candy.”
Segura looked at the ingredients and suggested the English Mild as a base style to compliment the cajeta flavor and finish with the plantains and cinnamon.
Cajeta Borracha will be released Friday, May 10 at Cervecería Colorado, located at 1635 Platte Street in Denver.
For more information about Karl Strauss Brewing Company or with any media inquiries, contact Emily Hutto at coop@radcraftbeer.com.
ABOUT CAJETA BORRACHA
Stats: 4.6% ABV
Base: English Mild
Special Ingredients: Roasted plantains, Ceylon Cinnamon bark from Veracruz, Vanilla beans, and Cajeta
This collaboration between Cervecería Colorado and Karl Strauss Brewing in San Diego features a delightful combination of dessert infused flavors of Mexico. The base beer of an English Mild is made with brown and caramel malts. Roasted plantains were added to the mash for a hint of banana and the beer was fermented with cajeta, which is a goat’s milk caramel closely related to dulce de leche, commonly found in Mexican candies. Aging on ceylon cinnamon bark from Veracruz and vanilla beans brings the flavors together for a delightful caramel treat. Salud!
ABOUT KARL STRAUSS BREWING COMPANY
Karl Strauss Brewing Company has been proudly independent since 1989, pioneering the craft beer scene with innovative beer releases like Aurora Hoppyalis IPA, Queen of Tarts Dark Sour, and Boat Shoes Hazy IPA. For more information, visit www.karlstrauss.com or call the brewery at (858) 273-2739. Share it. Cheers.
ABOUT CERVECERÍA COLORADO
Cervecería Colorado believes beer is inclusive, collaborative, and celebratory. We seek to honor the traditions, flavors and culture of Mexico by utilizing traditional Mexican ingredients, flavors, and processes to create innovative styles of beer. Our beer is brewed to be shared with family and neighbors, and to build bridges, not walls, in our communities. www.cerveceriacolorado.com
Karl Strauss and Device Brewing Collaborate on Into the Strata-Sphere IPA for Sacramento Beer Week
Device Brewing has teamed up with Karl Strauss Brewing Company for Into the Strata-Sphere IPA.
Karl Strauss Head Brewer Sean Albrecht at Device Brewing
SACRAMENTO, CA— Device Brewing has teamed up with Karl Strauss Brewing Company for an out-of-this-world encounter of their collaboration, Into the Strata-Sphere IPA, featuring Strata Hops. This beer was made in honor of Sacramento Beer Week.
Hang out with the brewers and brewery teams on Saturday, April 27 at Ice Blocks during Sacramento Beer Week to taste this beer and bring home 16oz 4-packs. HauteBird will serve fried chicken in waffle cones from 3 to 7pm and Burning Daylight People will play a live acoustic tunes from 6 to 9pm.
For more information about this collaboration beer or tapping, contact Emily Hutto at coop@radcraftbeer.com.
ABOUT KARL STRAUSS
Karl Strauss Brewing Company has been proudly independent since 1989, pioneering the craft beer scene with innovative beer releases like Aurora Hoppyalis IPA, Queen of Tarts Dark Sour, and Boat Shoes Hazy IPA. For more information, visit www.karlstrauss.com or call the brewery at (858) 273-2739. Share it. Cheers.
ABOUT DEVICE BREWING
Device Brewing Company is a Sacramento, California-based brewery launched by Ken Anthony. Device has another tasting room in Midtown, Sacramento and distributes to a wide range of retailers throughout Northern California. Learn more at devicebrewing.com.
Karl Strauss and Taylor Guitars Launch ReGreen Brut IPA; Host Arbor Day Event with Friends of Balboa Park
Karl Strauss Brewing Company and Taylor Guitars are celebrating the arrival of ReGreen Brut IPA with a release party.
SAN DIEGO, CA— Karl Strauss Brewing Company and Taylor Guitars are celebrating the arrival of ReGreen Brut IPA with a Release Party on Friday, April 26th at the Karl Strauss Tasting Room. Not only is this the first opportunity to taste the beer, but the event will also feature appearances from Bob Taylor, Karl Strauss Brewmaster of R&D Paul Segura, and live performances by Birdy Bardot and The Midnight Pine.
ReGreen Brut IPA is part of an annual, rotational IPA series brewed in collaboration with Taylor Guitars to raise awareness for local environmental initiatives. These beers aim to “ReGreen” the community and partner with organizations that aid in these worthy causes. This year’s edition is brewed in support of local non-profit Friends of Balboa Park and their Trees to Treasures program, which helps to maintain the precious tree canopy in Balboa Park.
“We are tremendously grateful to Karl Strauss and Taylor Guitars for their continued partnership with Friends of Balboa Park to support their mission of giving back to local environmental causes. There is nothing more ‘San Diego’ than craft beer and Balboa Park, so putting those two iconic things together to create a unique craft brew and support local trees is a wonderful cause we hope everyone can get behind.” — Friends of Balboa Park Executive Director, John Bolthouse.
For more information on the ReGreen Release Party, visit www.karlstrauss.com/events/regreen-release-party. For more information about Karl Strauss Brewing Company or with any media inquiries, contact Emily Hutto at coop@radcraftbeer.com .
ABOUT ReGREEN BRUT IPA
Stats: 7.0%, 6 SRM, 25 IBU Hops: Cascade, Citra, Strata, Galaxy
Label Copy: We’ve teamed up with our friends at Taylor Guitars to bring you this annual, rotational IPA series. Together, we’re raising awareness for local environmental initiatives and “ReGreening” our community by supporting organizations that aid in these worthy causes. As for the beer? This year’s edition of ReGreen is a Brut IPA with a champagne-like, crisp flavor profile. It has bold notes of tropical fruit, hints of pine, and in true Brut fashion, finishes incredibly dry. 2019 efforts will support the Trees to Treasures fund led by Friends of Balboa Park. ReGreen the beer, ReGreen the community.
ABOUT KARL STRAUSS BREWING COMPANY
Karl Strauss Brewing Company has been proudly independent since 1989, pioneering the craft beer scene with innovative beer releases like Aurora Hoppyalis IPA, Queen of Tarts Dark Sour, and Boat Shoes Hazy IPA. For more information, visit www.karlstrauss.com or call the brewery at (858) 273-2739. Share it. Cheers.
ABOUT TAYLOR GUITARS
Founded in 1974, Taylor Guitars is one of the world’s leading manufacturers of acoustic guitars. Renowned for blending an innovative use of modern technology with a master craftsman’s attention to detail, Taylor guitars are widely considered among the best sounding and easiest to play in the world. Many of today’s leading musicians make Taylor their guitar of choice, including Jason Mraz, Zac Brown, Shawn Mendes and Taylor Swift, among many others. Find them online at www.taylorguitars.com.
ABOUT FRIENDS OF BALBOA PARK
Friends of Balboa Park is a nonprofit affinity organization that champions and enhances the park by connecting the philanthropic community to Balboa Park. The group has spearheaded major capital improvement initiatives throughout Balboa Park, including upgraded carillon speakers in the California Tower, restoration of the historic gate houses and Lily Pond, information kiosks, Adopt-A-Plot program, dedicated benches and trees, operation of the historic Balboa Park Carousel, and other programs that facilitate the community’s direct involvement in the enhancement of Balboa Park. For more information, visit www.FriendsOfBalboaPark.org.
Karl Strauss Supports Pink Boots Society with Two Collaboration Brew Days and Beer Release
Karl Strauss continues their commitment to the nonprofit organization with a beer release in celebration of women, diversity, and the local beer community.
SAN DIEGO, CA— Karl Strauss Brewing Company has long been a proud supporter of Pink Boots Society through participation in yearly collaboration brews, funding of scholarships & donations, and active involvement in local PBS chapters. Fresh off hosting the San Diego Pink Boots monthly chapter meeting at their Tasting Room earlier this year, Karl Strauss continues their commitment to the nonprofit organization with a beer release from – not one but two – brew days in celebration of women, diversity, and the local beer community.
On Thursday March 7th at their Anaheim brewpub, the Karl Strauss crew rolled up their sleeves for a brew day led by Brewer Jarrod Davis. The following day on International Women’s Day, more KARL team members brewed at their La Jolla brewpub led by Brewer Melissa Sanchez.
“Pink Boots Collaboration Brew Day gives everyone the opportunity to have a hand in all parts of the brewing process, from conception to completion. I think it gives everyone not only an appreciation for the finished product, but also a sense of pride and accomplishment.” – Brewer Melissa Sanchez, Karl Strauss Brewing Company
More than twenty Karl Strauss team members joined for the brew days. This year’s beer recipe was created by Davis and Sanchez, who wanted to highlight 2019’s Pink Boots Hop Blend from Yakima Chief Hops. Bitter In Pink is a San Diego-style ESB, an Extra Special Bitter that’s then hopped to the max (as well as dry-hopped) to emphasize that Pink Boots blend of Loral, Glacier, Mosaic, Sabro, and Simcoe hops. The name was chosen by Karl Strauss brew day participants.
Bitter In Pink San Diego-style ESB will be pouring at Karl Strauss’ Tasting Room & Beer Garden, Brewpubs, and at select craft beer accounts throughout California beginning Monday, April 1st. Karl Strauss will make a donation to Pink Boots Society in support of their mission: To assist, inspire, and encourage women beer professionals through education. For more information on their efforts, visit www.pinkbootssociety.org.
For more information about Bitter in Pink, or with any other media inquiries, contact Emily Hutto at coop@radcraftbeer.com.
ABOUT KARL STRAUSS BREWING COMPANY
Karl Strauss Brewing Company has been proudly independent since 1989, pioneering the craft beer scene with innovative beer releases like Aurora Hoppyalis IPA, Queen of Tarts Dark Sour, and Boat Shoes Hazy IPA. For more information, visit www.karlstrauss.com or call the brewery at (858) 273-2739. Share it. Cheers
Karl Strauss and Drake’s Release Collaboration Beer in Celebration of Their 30th Anniversaries
Karl Strauss Brewing Company and Drake’s Brewing Co. celebrate 30 years of pioneering the craft beer industry.
SAN DIEGO, CA— Karl Strauss Brewing Company and Drake’s Brewing Company join forces as they celebrate 30 years of pioneering the craft beer industry in California and beyond. Introducing Level 30 Complete, a collaboration (and joint anniversary) beer. This Hazy IPA is brewed with Simcoe, Cascade, Mosaic, and Amarillo hops. Citrus and sweet fruit aromas are backed by a juicy finish.
“We’ve always respected our friends at Drake’s and the fact that we’re both celebrating our 30 th Anniversaries this year made this the perfect time to collaborate on a brew. Level 30 Complete is a delicious example of a Hazy IPA, and the name summarizes how proud we both are to have made it to this milestone!” – Matt Johnson, Brewmaster, Karl Strauss Brewing Company
Level 30 Complete Hazy IPA is available on draft and in 16oz cans throughout California during the month of February – just in time for San Francisco Beer Week up north and Karl Strauss’ 30th Anniversary celebrations down south. For more information about Level 30 Complete, visit www.karlstrauss.com.
ABOUT LEVEL 30 COMPLETE HAZY IPA
1989’s greatest creation had to be the Game Boy—but hey, the opening of a couple scrappy breweries could be a close second. Karl Strauss and Drake’s began the brewing quest at Level 1 (the difficulty setting? Hard mode.) After grinding for 29 years, we’ve come together to celebrate our 30th Anniversaries and bring you this 1up in beer form. Level 30 Complete is a Hazy IPA brewed with Simcoe, Cascade, Mosaic, and Amarillo hops. Citrus and sweet fruit aromas are backed by a juicy finish. Venture forth, beer in hand. It’s dangerous to go alone, drink this!
ABOUT KARL STRAUSS BREWING COMPANY
Karl Strauss Brewing Company has been proudly independent since 1989, pioneering the craft beer scene with innovative beer releases like Aurora Hoppyalis IPA, Queen of Tarts Dark Sour, and Boat Shoes Hazy IPA. The brewery has won 110 medals since 2009 and was honored with the “Mid-Size Brewing Company of the Year” award at the Great American Beer Festival in 2016. For more information, visit www.karlstrauss.com or call the brewery at (858) 273-2739. Share it. Cheers.
ABOUT DRAKE’S BREWING CO.
Drake's Brewing Co. is an independent craft brewery located in San Leandro, Calif., that's been dedicated to bringing people together over great beer since 1989. Drake’s has become known over the years for consistently producing a wide variety of hop-forward craft beers. From the groundbreaking 1500 Pale Ale to innovative creations like the Denogginizer Double IPA, and a growing collection of artisan barrel-aged and sour beers, the brewery’s commitment to quality and integrity shines through in every beer. Go to drinkdrakes.com for more information.
Karl Strauss Celebrates 30th Anniversary With City Proclamation, Beer Releases & Retro Merch
At the center of the festivities will be a city declaration naming February 2 an official Day in History by Mayor Kevin Faulconer and the city of San Diego.
SAN DIEGO, CA — On February 1, Karl Strauss Brewing Company kicks off a month long celebration of 30 years pioneering craft beer with an impressive line-up of limited release beers, an epic party & retro merchandise. At the center of the festivities will be a city declaration naming February 2— the anniversary date of KARL opening for business— an official Day in History by Mayor Kevin Faulconer and the city of San Diego.
The declaration was made official by a proclamation from the Mayor’s office and will be announced on Saturday, February 2nd at KARL’s Tasting Room & Beer Garden in Pacific Beach during the brewery’s anniversary party. “I applaud Karl Strauss Brewing Company for advancing the art of brewing in San Diego and around the world, and congratulate them for 30 years of achievement and success,” stated Councilmember Chris Cate, City of San Diego.
Part of KARL’s month long celebration includes releasing a barrel aged Imperial Stout, a collaboration beer with Drake’s Brewing Company and a series of throwback beers from their 1989 beer recipe book.
The 30th Anniversary Barrel Aged Imperial Stout was aged in rye whiskey barrels for twelve months and is graced with rich aromas and flavors of chocolate, toffee, and espresso tied together by a warm, lingering finish. This big & boozy beer comes in at 14.4% ABV and will be available in draft and 500ml bottles across California.
The collaboration beer release with Drake’s Brewing Company is a hazy IPA brewed with Simcoe, Cascade, Mosaic, and Amarillo hops. The beer is aptly named “Level 30 Complete”, honoring the fact that both breweries turn 30 years young in 2019. This juicy IPA will be available in draft and 16oz cans across California.
Small batches of four throwback KARL beers will also be released at the company’s Brewpubs and Tasting room each Thursday night in February. These beers will feature their original beer names and recipes which were pulled from KARL’s 1989 recipe book.
On Saturday, February 2nd at KARL’s Tasting Room & Beer Garden in Pacific Beach, the brewery will throw their annual anniversary party, Changing of the Barrels. Event attendees will get unlimited tasters of 30 different beers, a tantalizing spread of food pairings, commemorative glassware, a limited edition hand-bottled 500ml of the 30th Anniversary Imperial Stout, and a chance to taste the 31st Anniversary beer before it spends a year in barrels.
And all month beer drinkers can get retro merchandise including glassware and T-shirts showcasing KARL’s old school graphics.
To learn more about KARL’s 30th celebration plans, visit www.karlstrauss.com.
ABOUT KARL STRAUSS BREWING COMPANY
Karl Strauss Brewing Company has been proudly independent since 1989, pioneering the craft beer scene with innovative beer releases like Aurora Hoppyalis IPA, Queen of Tarts Dark Sour, and Boat Shoes Hazy IPA. The brewery has won 110 medals since 2009 and was honored with the “Mid-Size Brewing Company of the Year” award at the Great American Beer Festival in 2016. For more information, visit www.karlstrauss.com or call the brewery at (858) 273-2739. Share it. Cheers.
Back By Popular Demand, Boat Shoes Hazy IPA Returns as Year-Round Beer for Karl Strauss
Boat shoes are much more than footwear – they’re a state of mind.
SAN DIEGO— Karl Strauss Brewing Company is thrilled to announce the long anticipated return of Boat Shoes Hazy IPA. Beginning on January 1st, this fan favorite will join KARL’s core lineup and become the newest year-round offering for the brewery.
Boat Shoes was originally born out of Karl Strauss’ Small Batch program. Head Brewer Sean Albrecht (the talent behind Mosaic Session IPA as well) first tried his hand at this New England-style IPA at KARL’s satellite brewery in 4S Ranch. The initial batch built an immediate cult following and sold out within days. Since then, it has been released several times with much fanfare – including some of the company’s highest engaged posts on Instagram, and more than 1,500 ratings on Untappd so far. Beyond that, Boat Shoes Hazy IPA nearly won a nationwide blind taste test when it received the Bronze Medal in Brewing News’ National IPA Championship. As for the name itself…
“I was back east for CBC [Craft Brewers Conference]. Everyone was wearing boat shoes and the name just stuck. Hazy IPAs are refreshing and easy-drinking, so the name fits nicely with the style of beer. You can’t really be stressed out wearing Boat Shoes.” — Sean Albrecht, Head Brewer, Karl Strauss Brewing Company.
Beginning on January 1st, Boat Shoes Hazy IPA will be pouring on draft at Karl Strauss’ Tasting Room and Brewpubs, as well as select craft beer bars throughout California. Boat Shoes will also be available throughout the year in limited release quantities of 4-pack 16oz cans. Check out the company’s beer finder tool at www.karlstrauss.com to see where you can buy Karl Strauss beers near you.
To learn more about Boat Shoes Hazy IPA, visit www.karlstrauss.com.
ABOUT BOAT SHOES HAZY IPA
ABV: 7.2%
IBU: 55
Hop Bill: Pacifica, Simcoe, Mosaic, Pekko, and Galaxy
Label Copy:
Boat shoes are much more than footwear – they’re a state of mind. They say to those around you, “Hey. I’m practical, but I’m also stylish. I may or may not actually own a boat. But I definitely care about the finer things in life, like weekend jaunts to the coast, salty ocean breezes, and hazy India Pale Ales.” Boat Shoes Hazy IPA has flavors of citrus and sweet fruit that linger through a juicy finish. This unfiltered brew is intensely hopped and pairs perfectly with your nautical lifestyle, actual boat not required.
ABOUT KARL STRAUSS BREWING COMPANY
Karl Strauss Brewing Company has been proudly independent since 1989, pioneering the craft beer scene with innovative beer releases like Aurora Hoppyalis IPA, Queen of Tarts Dark Sour, and Wreck Alley Imperial Stout. The brewery has won 110 medals since 2009 and was honored with the “Mid-Size Brewing Company of the Year” award at the Great American Beer Festival in 2016. For more information, visit www.karlstrauss.com or call the brewery at (858) 273-2739. Share it. Cheers.
Fresh off San Diego Beer Week, Karl Strauss Makes $8.5K Donation to San Diego Brewers Guild
“Collabapalooza captured the collaborative spirit of the San Diego brewing community.”
SAN DIEGO, CA — Karl Strauss Brewing Company is a proud supporter of the San Diego Brewers Guild and their efforts to promote and represent local, independent craft breweries. Karl Strauss has a long history of caring for their community, and in keeping with this tradition, they are making a donation to the Guild fresh off of another successful San Diego Beer Week.
In preparation for Beer Week, KARL served as the host brewery for the annual collaboration beer release from the San Diego Brewers Guild, the Capital of Craft IPA. KARL’s team members helped sell this beer to accounts throughout the region and KARL is donating a portion of their Capital of Craft sales to the Guild.
In addition to Capital of Craft, KARL’s donation to the Guild includes a portion of the proceeds from their second annual Collabapalooza event, hosted Saturday November 10 in North Park. Collabapalooza featured more than 50 local, independent breweries and an epic beer list of one-off collaborations and rare releases.
“Collabapalooza captured the collaborative spirit of the San Diego brewing community. There was a sense of camaraderie everywhere you turned. People learning about beers, sharing stories, reminiscing with old friends and bonding with new ones… it was a really special event and we’re honored to donate a portion of the proceeds to the San Diego Brewers Guild.” – Matt Rattner, Co-Founder & President, Karl Strauss Brewing Company.
In total, Karl Strauss is donating $8,500 to the San Diego Brewers Guild.
To learn more about Karl Strauss and their ongoing support of the San Diego Brewers Guild and various other nonprofits, visit www.karlstrauss.com
To learn more about the San Diego Brewers Guild and ways you can support, visit www.sdbeer.com
ABOUT KARL STRAUSS BREWING COMPANY
Karl Strauss Brewing Company has been proudly independent since 1989, pioneering the craft beer scene with innovative beer releases like Aurora Hoppyalis IPA, Queen of Tarts Dark Sour, and Wreck Alley Imperial Stout. The brewery has won 110 medals since 2009 and was honored with the “Mid-Size Brewing Company of the Year” award at the Great American Beer Festival in 2016. For more information, visit www.karlstrauss.com or call the brewery at (858) 273-2739. Share it. Cheers.