Living The Dream Brewing Reports Expansion and Philanthropy Numbers for 2021
Living The Dream Brewing Company is coming off of its best sales year yet, which included the introduction of many new SKUs to the Colorado beer marketplace.
LITTLETON, CO— Living The Dream Brewing Company is coming off of its best sales year yet, which included the introduction of many new SKUs to the Colorado beer marketplace. The brewery was proud to expand its team and continue to serve its community amid the pandemic climate with great beer and philanthropic efforts. Behold, the 2021 Living The Dream Brewing Year in Review.
PRODUCTION & SALES
2020’s installation of a Forgeworks 15 BBL brewhouse, an Alpha Brewing Operations canning line, and a Ska Fabricating Half Pint depalletizer allowed Living The Dream to expand sales, distribution, and capacity in 2021. The addition of new tanks in 2021 continued that expansion, and allowed Living the Dream to experience a massive growth in production.
Living the Dream surpassed 2000 BBL in 2021, a 33% growth from the previous year. Their wholesale numbers grew 80+%. In this focus on wholesale operations, they added sales representatives and grew their overall footprint.
TEAM
Living The Dream Brewing continued to expand the Living The Dream team, which is now up to 14 employees. Thanks to the commitment of their staff to take changes in their stride, the brewery was fortunate enough to not lay off any employees through COVID-19 restrictions.
BEER
Living the Dream Brewing released numerous beers on tap in 2021, including fresh variants of the award-winning Powder Run Vanilla Cream Ale, canned Fly Reel Amber and Mountain Drive, and the first-ever can in their Cocktail Series— a Barrel Aged Old Fashioned American Strong Ale.
Living The Dream partnered with the Highlands Ranch, Colorado Whole Foods location to release a small batch of an experimental IPA: Zap! Smash! that was available in the fall for a short time. Living the Dream plans to continue their partnership with Whole Foods this year.
ACCOLADES
Living The Dream Brewing was honored at the 2021 Can Can Awards with not one, but three medals. 7 Speed IPA took home gold in the American IPA category, Ice Climber Double IPA was awarded silver in the Double IPA category, and Powder Run Cream Ale took silver in the Fruit, Herb, and Spice category.
Living the Dream also received seven total awards in the 2021 Denver International Beer Competition. Their Ice Climber Double IPA, Barrel Aged Barleywine, and Powder Run Vanilla Cream Ale were gold medal winners. Fly Reel Amber Ale, 7 Speed IPA, Rock Climber IPA, and Stubborn Monk Belgian Dubbel were all honored with silver medals.
COMMUNITY
Living The Dream’s continued its partnership with the Highlands Ranch Community Association, which included the Backcountry Wilderness Wheat and the Midnight Trail Cam Wheat beer collaborations, and Beer For Bucks night with donations for each pint sold. In total, the brewery donated $3,137 to the association in 2021— a 20 percent increase from 2020’s contributions.
“We also sponsor and support the Highlands Ranch Race Series and donate to many local fundraisers,” said Living the Dream owner Jason Bell. “Community support is critical to us.”
MOVING FORWARD
2022 is underway at Living the Dream with fresh beer releases and events like Monday trivia, Bend & Brew yoga, and monthly Rotating Tap comedy night. The brewery’s partnership with the Highlands Ranch Community Association is among their community priorities, along with the continued Beer For Bucks program on the third Thursday of each month.
Customers can also look forward to the return of the brewery’s barrel-aged beer showcase, and the company’s 8th anniversary celebration this summer.
Living The Dream fans should be on alert for new Powder Run variants and new canned recipes in 2022.
Learn more about the brewery’s canned beer lineup in this press kit, and contact Emily Hutto at hutto@radcraftbeer.com with media inquiries.
ABOUT LIVING THE DREAM BREWING
Living the Dream Brewing is a craft brewery established in 2014 in Littleton, our home base for adventure in Colorado. Built on a foundation of brewing beer using only the finest ingredients, Living the Dream celebrates the people, places, and activities of the Centennial State. Live the life you've imagined, and join us at livingthedreambrewing.com.
Midnight Trail Cam Wheat From Living The Dream Brewing Is The Next Beer for the Backcountry Conservation & Education Fund
Living The Dream Brewing partnership with Highlands Ranch Community Association to fundraise for local wildlife habitat improvement.
LITTLETON, CO— Support the ongoing Living The Dream Brewing partnership with Highlands Ranch Community Association with a sip of the next beer in their collaboration series, Midnight Trail Cam Wheat. This dark rendition of Backcountry Wilderness Wheat, the first beer that Living The Dream brewed to support the Backcountry Conservation & Education Fund, debuted this week.
Midnight Trail Cam is a great “introduction dark beer” for people who don’t usually drink Porters and Stouts, says Jamie Gonzalez, who created the recipe. “This a great transition from winter to spring beer,” she adds.
“Jamie has a background as a pastry chef, which resonates with my food background too,” says Living The Dream owner Jason Bell. “Jamie’s background inspired her to create this beer with flavors of creamy chocolate and hints of dark roasted coffee. It reminds me a bit of a dark chocolate bar and does not have any of the bitterness which can be found in most Stouts.”
Midnight Trail Cam Wheat is part of an ongoing collaboration beer series that supports the nonprofit arm of HRCA Backcountry Wilderness Area in Highlands Ranch, one of the brewery’s time-honored partnerships.
Find Midnight Trail Cam Wheat at Living The Dream’s tasting room in Littleton while supplies of this limited batch are available. Ten percent of sales will be donated to the Backcountry Conservation & Education Fund that directly supports wildlife habitat improvements and opportunities for people in Living the Dream Brewing Co.’s local community to engage in environmental education.
Contact Emily Hutto at hutto@radcraftbeer.com with questions about Living The Dream Brewing or this collaboration. Contact Lindsey McKissick at lindsey.mckissick@hrcaonline.org for more information about the HRCA Backcountry Wilderness Area.
ABOUT LIVING THE DREAM BREWING
Living the Dream Brewing is a craft brewery established in 2014 in Littleton, our home base for adventure in Colorado. Built on a foundation of brewing beer using only the finest ingredients, Living the Dream celebrates the people, places, and activities of the Centennial State. Live the life you've imagined, and join us at livingthedreambrewing.com.
ABOUT THE HRCA BACKCOUNTRY WILDERNESS AREA
The Backcountry Conservation & Education Fund is the 501c3 arm of the HRCA Backcountry Wilderness Area. The Backcountry Wilderness Area is an 8,200-acre wildlife habitat conservation property that is owned and managed by the Highlands Ranch Community Association. The 501c3 nonprofit funds wildlife habitat conservation improvements like fire mitigation, noxious weed treatment, and maintaining water resources for wildlife alongside environmental education efforts to engage people of all ages with wild places. The mission is to improve wildlife habitat, inspire the next generation of nature stewards, and ignite a lifelong love of the outdoors for all. Learn more at hrcaonline.org/backcountry.