Support Local Agriculture this Colorado Gives Day through 100 Year Lease
Contribute to Root Shoot Malting’s campaign to save family farms one beer at a time.
LOVELAND, CO— Just in time for Colorado Gives Day 2020, Root Shoot Malting relaunches its Steward fundraiser to support the 100 Year Lease campaign to preserve local, time-honored agricultural land.
This fall, Root Shoot Malting debuted its short film 100 Year Lease. This documentary film, produced by Traverse Image, is dedicated to the education about and preservation of the American family farm. It tells the story of the 5th generation Olander Farm, the family farm that Root Shoot stems from.
“We're rooted in Colorado; that’s where the name Root Shoot came from,” says Root Shoot Malting co-owner Todd Olander. “This is where we want to be, and we'll do whatever we can to stay here.”
Along with the film premiere, Root Shoot launched a crowdfunding campaign through the agriculture-centric platform Steward to generate contributions toward a conservation easement on their farm. As of this week, Steward has streamlined the donation process to make contributing to 100 Year Lease that much easier.
Donate to Root Shoot Malting’s conservation easement here, and watch 100 Year Lease on Root Shoot’s YouTube channel. Please contact Emily Hutto at hutto@radcraftbeer.com with media inquiries about Root Shoot Malting and Olander Farms.
ABOUT ROOT SHOOT MALTING
Root Shoot Malting’s family of farmers grow, harvest and malt the finest grains to give brewers and distillers high-quality taste in every glass. Opened in 2016 on 1,500 acres of Olander Farms’ irrigated land in Loveland, Colorado, Root Shoot harvests alfalfa, wheat, corn, rye, and barley. Root Shoot gives breweries and distilleries the ability to procure local, consistent and high quality craft products. Find this craft maltster online at rootshootmalting.com.
ABOUT TRAVERSE IMAGE
Traverse Image is a Colorado digital film company with a focus on documentary films about the natural world. Traverse Image believes that films can inspire monumental change— the passionate company is tenacious in their pursuit of bringing powerful stories to life through film. Get inspired at traverseimage.com.
ABOUT STEWARD & THE STEWARD FOUNDATION
Steward is the fundraising platform for sustainable and regenerative agriculture, helping small farms to flourish by allowing anyone to invest and become stewards of the land. Steward’s charitable branch, The Steward Foundation Inc., is an IRC 501(c)(3) charitable organization created to manage contributions and fund grants to projects surrounding sustainable and regenerative agriculture. By making a donation to The Steward Foundation, donors will be contributing directly to Root Shoot Malting's conservation easement project. 100% of a donor's charitable donation will be distributed to the project, and the donation will be tax-deductible to the extent that no goods or services were provided to the donor in exchange. The Steward Foundation’s tax identification number is 37-1912757. Find Steward online at gosteward.com.
Root Shoot Malting and Traverse Image Encourage Craft Lovers to Save Family Farms One Beer at a Time
Colorado-based Root Shoot Malting and Traverse Image are asking craft beer and whiskey lovers for their support to preserve and regenerate Colorado agriculture.
Todd Olander of Root Shoot Malting, photo by Traverse Image
LOVELAND, CO— Colorado-based Root Shoot Malting and Traverse Image are asking craft beer and whiskey lovers for their support to preserve and regenerate Colorado agriculture, allowing Olander Farms to continue growing and producing local grains on their farmland, and to keep telling this story through the new film 100 Year Lease.
100 Year Lease is the product of three years in the making, all dedicated to the education about and preservation of the American family farm. The film was shot by Traverse Image and branded by Colorado-based MTN Creative. This new documentary film premieres on Root Shoot Malting’s YouTube channel on Tuesday, September 29.
Through the agriculture-centric crowd-farming platform Steward, Root Shoot is asking for contributions towards a conservation easement on their current land, and for the 100 Year Lease mission and documentary film. A contribution is an affirmation of your commitment to knowing your farmer, your maltster, and your breweries and distilleries who utilize craft malt. You’re pledging to seek out products made with local grains as an ambassador of craft.
Support the 100 Year Lease documentary via Steward here. Find a checklist of ways to demonstrate your commitment and advocacy on the Root Shoot Malting website.
During Craft Malt Week from September 27 to October 3, 100 Year Lease t-shirts are for sale on the Lake Hollow Homestead website, with 50 percent of the proceeds going back to Root Shoot’s Steward campaign.
Contact Emily Hutto at hutto@radcraftbeer.com with media inquiries about Root Shoot Malting or their 100 Year Lease documentary project with Traverse Image.
ABOUT ROOT SHOOT MALTING
Root Shoot Malting’s family of farmers grow, harvest and malt the finest grains to give brewers and distillers high-quality taste in every glass. Opened in 2016 on 1,500 acres of Olander Farms’ irrigated land in Loveland, Colorado, Root Shoot harvests alfalfa, wheat, corn, rye, and barley. Root Shoot gives breweries and distilleries the ability to procure local, consistent and high quality craft products. Find this craft maltster online at rootshootmalting.com.
ABOUT TRAVERSE IMAGE
Traverse Image is a Colorado digital film company with a focus on documentary films about the natural world. Traverse Image believes that films can inspire monumental change— the passionate company is tenacious in their pursuit of bringing powerful stories to life through film. Get inspired at traverseimage.com.
ABOUT STEWARD & THE STEWARD FOUNDATION
Steward is the fundraising platform for sustainable and regenerative agriculture, helping small farms to flourish by allowing anyone to invest and become stewards of the land. Steward’s charitable branch, The Steward Foundation Inc., is an IRC 501(c)(3) charitable organization created to manage contributions and fund grants to projects surrounding sustainable and regenerative agriculture. By making a donation to The Steward Foundation, donors will be contributing directly to Root Shoot Malting's conservation easement project. 100% of a donor's charitable donation will be distributed to the project, and the donation will be tax-deductible to the extent that no goods or services were provided to the donor in exchange. The Steward Foundation’s tax identification number is 37-1912757. Find Steward online at gosteward.com.
Root Shoot Malting and Traverse Image Introduce 100 Year Lease Documentary
Colorado-based maltster and videographer duo team up to save family farms one beer at a time.
Photo by Traverse Image
LOVELAND, CO— Colorado-based Root Shoot Malting and Traverse Image are proud to introduce their new documentary 100 Year Lease, created to convey the importance of family farms and conservation of Colorado agriculture. They will kick off a series of events at Colorado breweries to support this film beginning next week, in effort to save family farms one beer at a time.
100 Year Lease is the product of three years in the making, all dedicated to the education about and preservation of the American family farm. The film was shot by Traverse Image and will be branded by Colorado-based MTN Creative.
This new film features moving cinematography and storytelling about the preservation of local agriculture. “We rely on the land, and Mother Nature— and that's what we want to take care of,” says Todd Olander who co-owns Root Shoot Malting. “This business requires land, we need to be able to grow the barley to feed it, and we need to have that resource— the land— to grow it. Our mission is to put a plan in place so we can always have farmland.”
Root Shoot and Traverse Image will screen the short film for the first time on Thursday, March 5 at the Poudre Pub Talks at High Hops Brewery in Windsor. Guest speakers Todd and Steve Olander, Farmers and Co-Owners of Root Shoot will join us to talk about their family history of farming in Northern Colorado and the future of farmlands on a rapidly developing Front Range. Guests can enjoy beer on tap brewed with Root Shoot malt to boot. This event is free and open to the public, and guests should RSVP on Facebook.
Root Shoot and Traverse Image intend to work with their brewery and distillery partners throughout 2020 to create gatherings and conversations around the 100 Year Lease documentary. More film and trailer screenings will be announced in coming weeks.
Contact Emily Hutto at hutto@radcraftbeer.com with media inquiries about Root Shoot Malting or their 100 Year Lease documentary project with Traverse Image.
ABOUT ROOT SHOOT MALTING
Root Shoot Malting’s family of farmers grow, harvest and malt the finest grains to give brewers and distillers high-quality taste in every glass. Opened in 2016 on 1,500 acres of Olander Farms’ irrigated land in Loveland, Colorado, Root Shoot harvests alfalfa, wheat, corn, rye, and barley. Root Shoot gives breweries and distilleries the ability to procure local, consistent and high quality craft products. Find this craft maltster online at rootshootmalting.com.
ABOUT TRAVERSE IMAGE
Traverse Image is a Colorado digital film company with a focus on documentary films about the natural world. Traverse Image believes that films can inspire monumental change— the passionate company is tenacious in their pursuit of bringing powerful stories to life through film. Get inspired at traverseimage.com.
On Strange Soil Film Launches Seed & Spark Campaign To Defend Public Lands
The filmmakers will introduce a Seed & Spark campaign beginning Thursday, October 3 with the goal of raising $15,000 to support completion of this documentary film.
PUBLIC LANDS, UTAH— Traverse Image proudly presents On Strange Soil— a feature-length documentary film about the past, present and future state of America’s 640 million acres of public land. The filmmakers will introduce a Seed & Spark campaign beginning Tuesday, October 22 with the goal of raising $15,000 to support completion of this documentary film.
With an unprecedented attack on Bears Ears National Monument and Grand Staircase Escalante National Monument., the Antiquities Act is currently being challenged resulting in rural locals banding together to make sure this precedent doesn't stand. The completed feature film will serve as a platform to bring diverse, important, and powerful voices to the table to ensure that the rescinding a national monument can not stand.
“The introduction of a new administration and new policies governing the country in 2017 created a turbulent year for public lands,” explains director and Traverse Image founder, Thomas Kolicko. “Conflict and threats against protected land emerged and were immediately followed by a passionate outcry from the people that cherish the land most,” said Kolicko.
On Strange Soil features the untold story behind the motivations leading up to the actions that have started a recent battle over our public lands. It gives a voice to passionate public landowners while educating the public on the need to preserve and protect these lands.
View the early trailers for On Strange Soil from Traverse Image on vimeo.
For more information about the On Strange Soil film or Traverse Image, contact aaron@radcraftbeer.com.
ABOUT ON STRANGE SOIL
In December 2017, a presidential executive order reduced two of our national monuments of scientific, cultural and geological significance. For the first time in its history, the Antiquities Act was challenged, resulting in a handful of grassroots organizers banding together in rural communities to make sure this precedent does not stand.
On Strange Soil is a film story about livelihood, healing, and a survival of traditions. The film explores the recent controversy surrounding the reduction of two national monuments in Southern Utah: Bears Ears National Monument and Grand Staircase Escalante National Monument. Our characters offer the untold story behind the motivations leading up to the unprecedented actions that have started a recent battle over our public lands. Learn more at onstrangesoil.com.