RadCraft Partners With Empowered Streaming To Amplify #CraftSocialMedia Workshop Experience

INTERNATIONAL— RadCraft will bring back its virtual social media marketing workshops for breweries in 2024, this year with the amplification of streaming services from Empowered Streaming. 

The #CraftSocialMedia experience will be improved with enhanced video and audio, faster streaming, and expanded capacity for participants to communicate with speakers and one another. 

There are three #CraftSocialMedia workshops with expert speakers planned for 2024. The series kick off will feature Kayla Stinnett of Iron City Social presenting Social Media Marketing For Recurring Brewery Events on Friday, May 10 at 12pm MT. She’ll share tried-and-true strategies to promote recurring events while keeping them fresh and top of mind, all while on a budget. 

Details about these next two beer marketing workshops Social Media Management For Multiple Brewery Locations (August 16) and Social Media Automation That Sells More Beer (November 15) will be published in coming weeks.  

Register for the #CraftSocialMedia workshops at radcraftbeer.com. 

ABOUT EMPOWERED STREAMING 

Empowered Streaming was created to make virtual and hybrid events stress free for event planners. Behind the scenes, it’s run by a passionate set of studio musicians, engineers and videographers. During the pandemic, it became clear that the technical skills and sense of precision honed in music performance and studio work was very much needed in the corporate events space. Today, Empowered is responsible for the video and audio production for events all over the world, with a passionate crew dedicated to providing a fun and easeful experience for everyone involved.

ABOUT RADCRAFT

Beers and spirits should tell stories about brands, and RadCraft loves a good story. Founded in 2012 by Emily Hutto, RadCraft provides communications support for the beverage industry. From breweries and distilleries to maltsters and their affiliates, RadCraft’s partners are makers of thoughtful products and cultivators of radical ideas. Learn more at radcraftbeer.com. 

Advice From The Trail: Odell Brewing on Media Relations

We got a chance to talk media relations shop with Kristin Wood, the Community Manager at Odell Brewing in Fort Collins, Colorado. Here she emphasizes the significance of relationships, specifically bringing online connections to life by hosting at the brewery. We know that’s not always possible, and we encourage breweries to get creative with swag packs, beer shipments, and other digital ways to create connections in other virtual ways that lead to longterm brand recognition.

Odell seems to get an array of media mentions every day. How much of the earned media that you get is organic? How much comes from your PR efforts? 

If you include social media, I would say 70 percent organic mentions and 30 percent are from press releases and beer samples around new product launches.

How do you choose who to ship beer samples to?

We start with a list of people who are in the industry. Then we add to it over time with people who we find organically when they write stories or mentioned us or people or publications who we'd want to pitch to.

Any tips for engaging influencers on social?

Get to know them on a personal level. Communicating via social media as a brewery is great because you can be fun and casual and really build rapport with your influencers. Comment on their posts when they mention you and always re-share their content.

How often do you invite media out to visit your tasting rooms? How often do you host? 

Whenever I see a social media influencer is going to be in Colorado, I always send a personal note inviting them to one of our taprooms. I often make a point to be the hone who hosts them, even if it's after hours because it's so cool to be able to meet this person in real life. 

Who form your team handles PR? Is that their full-time or part time role? How does that work integrate with the rest of your sales and marketing team?

As the Community Manager, I handle PR. It's one of my many hats but it blends well with managing the social channels since the line between traditional media and new media (blogs, vlogs, social media influencers, etc) has become so blurred.

What have you had to learn the hard way about PR? 

I studied PR in college and I feel like nothing I learned is relevant anymore. Social media has completely changed the landscape and rules of the game. Often I feel like I'm just figuring it out as I go.

Advice From The Trail: Brooklyn Brewery on Social Media

Brooklyn Brewery have always been pioneers, in the craft beer industry and beyond. What started as a risky endeavor to introduce New Yorkers to the potential of beer and worldly flavors has spawned into the most widely distributed craft brewery in the world.

We reached out to Brooklyn Brewery Social Media Coordinator, Paige Snyder to get her insight into managing a global brand's social media and what other breweries can incorporate into their strategy regardless of their distribution footprint...

A multi-platform approach is the only way to reach as many potential beer drinkers as possible. Each platform comes with its own benefits and challenges, and figuring out how to wield those effectively is a key part of any overall marketing strategy.

Combining the local-level targeting of Facebook with the overarching reach of Twitter and Instagram allows us to keep targeted messaging relevant to specific audiences while using the broader platforms to achieve general branding goals.

Each social media platform demonstrates a very different pattern of consumption. Our main challenge is to figure out the best way to deliver content to be sure we are reaching our audience and not getting lost in the noise. For example, a short, pithy snippet of copy that might cut through the crowd on Twitter might not provide enough information for our audience on Facebook.

It is up to us to consider our message and who we are trying to reach, then translate it into the best form of communication for each platform.

Changing your name on Twitter is the online equivalent of carving jack o’lanterns and hanging skulls in your window for your neighbors to see.

Above all else, be approachable and be kind. At worst, you will divert the sort of customer service disasters that end up as clickbait on media websites. At best, you will be able to provide your audience with a detailed, interesting, and useful interaction on a platform that can often feel completely overwhelming. The people you’re talking to (in most cases) are also beer people. The more we can respect our fellow drinkers and their communities, the more good can be achieved and the more utility will come through for all.

Also, every picture of a beer in a glass needs to have a good head on it.

— Paige Snyder, Social Media Coordinator at Brooklyn Brewery

Bring Your Brewery Sticker To CBC 2018; Enter To Win Promote The Brew Marketing Resource Lounge Sweepstakes

photo by Colin Bridge

Don’t miss The Promote The Brew Marketing Resource Lounge at this year’s Craft Brewers Conference! Located on the first floor lobby (Lounge 1A) across from the breakout session rooms, this lounge is your one-stop hub for all of your craft brewery marketing needs.

The Promote The Brew Marketing Resource Lounge brings together industry leading resources such as Isaac Arthur and Cody Fague from CODO Design with Hands-on Branding, Emily Huto from RadCraft on Marketing Communications, Amy Oeding from Oeding Consulting to discuss retail merchandising profitably and Scott & Steve Schmidt from Promote The Brew with Promotional Marketing and The Market The Brew Podcast all in one location.

THE BUSINESSES

It's an honor to work with this world bunch of craft marketing colleagues. Click on each logo to learn more. 

THE SWEEPSTAKES

The Promote The Brew Marketing Resource Lounge is excited to raffle off a full suite of our partners’ products and services during this year’s conference. Bring your brewery sticker to stick to our life-sized cooler door for your chance to win this exceptional suite, valued at $3,635.00.

Find us at 2018 Craft Brewers Conference at the Music City Center on the first floor (street level) lobby (Lounge 1A) across from the breakout session rooms. The closest intersection is Korean Veteran's Boulevard and 5th Avenue S.

Stop in with your sticker for a chance to win, and to find out how we can help improve your business.

SEE Y'ALL IN MUSIC CITY!