Beverage Industry Veterans Launch Start A Brewery Website
Candace L. Moon and Laura Lodge Debut New Project Supporting Startup and Growing Craft Beer Producers.
ONLINE— Beverage industry veterans Candace L. Moon, The Craft Beer Attorney, and Laura Lodge, co-founder of Big Beers, Belgians & Barleywines Festival and Customized Craft Beer Programs, launched their new website startabrewery.com earlier this week at a virtual kickoff with many of the site’s contributors who span industry sectors.
Moon and Lodge have long been sought out for their industry connections, known for their networking prowess and ability to identify vendors who “speak beer.” Now they’ve poured 35 years of combined experience into their new project to best leverage their network to help the craft beer industry succeed and grow.
“I’m not sure this project would have transpired had it not been for increased screen time during pandemic,” says Lodge. “Candace was approached by a seller of the startabrewery.com URL, and what might otherwise have been a buried email has become a new educational resource for our growing community.”
Start A Brewery is free to the public, and is supported solely by advertising. This website is a testament to the premise that ‘a rising tide floats all boats’ and the conviction that together we can raise the bar for quality.
Join Moon and Lodge for a press conference about this new website during American Craft Beer Week on Thursday, May 13 at 4pm ET. Register for this live, virtual opportunity and learn more at startabrewery.com.
Contact Emily Hutto at hutto@radcraftbeer.com with media inquiries, and to interview Moon and Lodge.
ABOUT STARTABREWERY.COM
StartABrewery is a collaboration amongst a fun group of craft beer industry veterans who are often invited to speak at beer business and brewing education programs. Each has offered to share their knowledge and experience to support the craft beer community as a whole by helping fledgling breweries in planning and those who have successfully launched and are ready to grow. Conceived and coordinated by Candace L. Moon, The Craft Beer Attorney, and Laura Lodge of Customized Craft Beer Programs, StartABrewery.com is an educational resource for those dreaming of opening a brewery, those who are taking steps to make their dream a reality, and those who are opening their brewery doors and living it. Follow StartABrewery.com on Instagram at @startabreweryLLC, Facebook at @StartABreweryDotCom and Twitter at @startabrewery.
ABOUT THE FOUNDERS
Candace L. Moon is a San Diego-based attorney who has spent the last eleven years dedicating her law practice to the craft beer industry. She has worked with more than 450 craft breweries and craft breweries-in-planning nationwide, handling many different legal areas including alcoholic beverage law, contract review and trademark law.
Author of Distribution Insight for the Craft Brewer and the co-founder of the Big Beers, Belgians & Barleywines Festival, Laura Lodge has been engaged in the craft beer industry since 1997. She’s the Owner of Customized Craft Beer Programs that designs events, resort retail programs, and educational programs based on craft beer.
RadCraft Industry Relief Coloring Book to Support James Beard Foundation Open For Good Campaign
Download this coloring book featuring craft breweries, distilleries, and malthouses that supports the James Beard Foundation Open for Good campaign to ensure that independent restaurants survive and come back stronger.
The craft beverage-centric marketing company RadCraft went live today with a downloadable coloring book for which proceeds will support the James Beard Foundation’s Open For Good campaign.
The RadCraft Industry Relief Coloring Book features the logos of thirteen of the company’s partner malthouses, breweries, and distilleries (listed below) brought to life by Content Coordinator Shelby Martin. These companies, among many others, conceived this fundraising effort through an industry relief Zoom chat that RadCraft hosts monthly to discuss issues facing the beverage community. The group voted on the James Beard Foundation’s Open For Good campaign to receive all proceeds for the coloring book.
For more than 30 years, the James Beard Foundation has promoted Good Food For Good™ by giving chefs a voice and the tools they need to make the world more sustainable, equitable, and delicious. As a result of the COVID-19 pandemic, the James Beard Foundation launched the Open for Good campaign to ensure that independent restaurants not only survive, but that the industry is able to rebuild stronger than before.
“It’s been an incredibly challenging year for the independent food and beverage industry which employs over 11 million people nationwide.” said Kris Moon, Chief Operating Officer of the James Beard Foundation “After the pandemic hit, the Foundation quickly directed all of our resources to helping the industry to survive this crisis. We are only able to continue that work thanks to the generous contributions of partners such as RadCraft. We are incredibly grateful for their support as we work to keep helping the industry remain Open for Good.”
Open for Good programs provide critical resources to help independent restaurants build the capacity to come back stronger, more equitable, more sustainable, and more resilient. Learn more at jamesbeard.org/openforgood and contact JamesBeard@magrinopr.com with media inquiries about the foundation.
The RadCraft Industry Relief Coloring Book is available for download on Issuu. Those who download and print are encouraged to share their art on social media with the #radcraftindustryrelief hashtag.
Contact Founder & CEO Emily Hutto at hutto@radcraftbeer.com for a downloadable media copy of the coloring book, or with questions about RadCraft.
Participating RadCraft Partners
Bonfire Brewing
Boulder Spirits
Deerhammer Distillery
Karl Strauss Brewing Company
Laws Whiskey House
Lone Tree Brewing Company
Murphy & Rude Malting
Pagosa Brewing
Root Shoot Malting
Ska Brewing
The Empourium Brewing Company
Thirsty Monk Brewery
Woods Boss Brewing
ABOUT RADCRAFT
Founded in 2012 by Emily Hutto, RadCraft provides communications support to barley crafters. From breweries and distilleries to maltsters and their affiliates, RadCraft’s partners are makers of thoughtful products and cultivators of radical ideas. Beers and spirits should tell stories about brands, and RadCraft loves a good story. Lean more at radcraftbeer.com.
ABOUT THE JAMES BEARD FOUNDATION
The James Beard Foundation promotes Good Food For Good™. For more than 30 years, the James Beard Foundation has highlighted the centrality of food culture in our daily lives. Through the variety of industry programs that educate and empower leaders in our community, the Foundation has asserted the power of food to drive behavior, culture, and policy change. The organization is committed to giving chefs a voice and the tools they need to make the world more sustainable, equitable, and delicious for everyone. As a result of the COVID-19 pandemic, the James Beard Foundation launched the Open for Good campaign to ensure that independent restaurants not only survive, but that the industry is able to rebuild stronger than before. For more information, subscribe to the digital newsletter Beard Bites and follow @beardfoundation on Facebook, Twitter, Instagram, and TikTok. The James Beard Foundation is a national not-for-profit 501©(3) organization based in New York City.