LONE TREE, CO — Lone Tree Brewing Company rolls out its rebrand this month with new Peach Pale Ale and Mexican Lager cans that are now available across Colorado. The brewery’s new look is clean and compelling, just like its beers.
Lone Tree enlisted Boulder-based design agency Anthem Branding to refine its logo, packaging artwork, apparel, and swag. This rebrand also includes updated design elements in the brewery’s tasting room, on its website, and across its social media platforms.
Lone Tree and Anthem began working together two years ago on merchandise. “Specifically the Hop Zombie t-shirts that they designed were very creative and really impressed us,” says Lone Tree’s Sales and Event Director Bridgette Geiger. “Anthem’s ability to really understand who we are as a company played an important part in the creation of our rebrand. They understood the vibe of Colorado and community and put them together in a way that conveys such.”
“Lone Tree embodies a persona that we feel should exemplify craft beer culture – as a company, they are collaborative, community driven, and down-to-earth,” says Anthem Branding’s Art Director Monte Mitchell. “They understand the nature of being Coloradoan; committed to friendliness, approachability, and a general love for the outdoors. We love what they’re doing and brewing.”
New cans of Lone Tree Brewing Peach Pale Ale and Mexican Lager (that will replace Mountain Mama Helles on the brewery’s core line of beers) are now available across the state of Colorado. The Branching Out series bombers have a new look as well. Each one will feature a different variety of flower embedded in its artwork.
For more information about Lone Tree’s rebrand, or with any other media inquiries, feel free to contact RadCraft at coop@radcraftbeer.com.
ABOUT LONE TREE BREWING COMPANY
Lone Tree Brewing Company was the first brewery in Lone Tree, Colorado that opened near Park Meadows Mall in 2011. The neighborhood-focused, family-friendly brewery and tasting room regularly hosts community events that gather around a stylistically diverse lineup of flagship, seasonal, and limited release beers. Lone Tree's cans and 22-ounce bombers are sold across the state of Colorado, as well as Kansas and Nebraska. Its draft beer is poured at many bars and restaurants in its distribution footprint as well. Find the brewery online at lonetreebrewingco.com.
ABOUT ANTHEM BRANDING
Anthem Branding is a promotional products and design agency based in Boulder, Colorado. We partner with industry leaders in the craft brewery space to amplify the ethos of their brand and help them reach new audiences in an authentic way. We believe your brand can be a powerful tactile experience. Our portfolio of services ranges from eye-catching retail packaging design, premium custom merchandise, and impactful branding.