Deerhammer Progeny Series No. 4, Vino Verso, Now Available
The next edition of the Progeny Series at Deerhammer takes form as a collaboration with the highly acclaimed Carboy Winery, one of Colorado’s largest and most well-known wine operations.
BUENA VISTA, CO— The next edition of the Progeny Series at Deerhammer takes form as a collaboration with the highly acclaimed Carboy Winery, one of Colorado’s largest and most well-known wine operations. Release No. 4 is an expression of the distillery’s flagship American Single Malt aged in three different casks from Carboy Winery Littleton, just one of their four locations throughout the state. This collaboration is available in Colorado while supplies last.
A celebration of Colorado and its innovative spirit, The Progeny Series is a lineup of small-batch spirits created through partnerships between Deerhammer and other crafters in The Centennial State. Thus far the series has included a whiskey and chocolate pairing with Cultura Chocolate; a Redstone Meadery mead-barrel aged Single Malt Whiskey called Honeycomber; and Cask Savant, a Bierschnapps distilled from Crooked Stave Hop Savant hoppy Brett beer.
For Progeny Series No. 4, Deerhammer Founder Lenny Eckstein set out to acquire a range of freshly harvested Carboy barrels to lend a secondary finishing note to Deerhammer’s highly decorated American Single Malt whiskey. After an initial three-year maturation in toasted/charred new oak, Vino Verso embarked on a secondary journey of an additional two years commingled within three distinct Carboy cask types: Albariño, Bourbon Barrel Cider, and Gewurztraminer Brandy (Blend Composition: 65% Albariño, 10% Cider, 25% Brandy). The resulting whiskey evokes cherry pie filling, cinnamon raisin bread, hibiscus tea, and toasted oak aroma, the flavors of grilled peaches, freshly baked sourdough, lavender, and blackberry jam— with more toasted oak, dried apple slices, leather, honeysuckle, and grape skins on the finish.
"The extraordinary facet of this collaboration was the distinct flavor profiles extracted from three unique aging vessels,” says Carboy Director of Winemaking Tyzok Wharton. “Lenny and his team have crafted an elegantly layered experience with this blend— the floral notes from the Albariño and cider casks carry through to butterscotch panna cotta on the palate, from the Gewurztraminer brandy casks. The texture is ethereal. And the patience required for this release... worthwhile."
Vino Verso is available in limited 750ML bottles at select Colorado retailers with an SRP of $59.00. It’s also available as a pour at all Carboy Winery locations while supplies last.
For more information about Deerhammer and the Progeny Series, contact Emily Hutto at hutto@radcraftbeer.com.
ABOUT DEERHAMMER
Steeped in Tradition. Crafted in Colorado.
Amy and Lenny Eckstein founded Deerhammer in 2010. Drawn to Buena Vista, Colorado by the whitewater currents of the Arkansas River, their passion for whiskey is driven by that same adventurous spirit. As artisans and business owners, Amy and Lenny’s process is defined by a deep curiosity for the history of spirits and a thoughtful analysis of each individual step of the distilling process. Deerhammer's cornerstone contribution to the field of American craft spirits, Single Malt Whiskey, has become the company's flagship product. Deerhammer also distills Whitewater Whiskey, Buena Vista Brandy, and Dutch Style Gin. Find the distillery online at deerhammer.com.
ABOUT CARBOY WINERY
Modern-day pioneers of Colorado wine, Carboy Winery is a passionate group of winemakers and restaurateurs. Since 2016 our award-winning wines have helped lift the Colorado wine industry into prominence as a wine region ripe with possibilities. Through ambitious winemaking and innovation with new varietal wines, sparkling wines, and wine seltzers, Carboy is slowly turning a state known for its beer into one that creates exciting and adventurous wines. Year after year, our commitment to Colorado viticulture continues to grow. One of the largest producers in the state, we craft impactful wines that reveal the extraordinary terroir and unmistakable typicity of Colorado's Grand Valley and Washington's Horse Heaven Hills AVAs. Come visit any of our four Colorado locations in Littleton, Denver, Breckenridge, and Palisade.
Stay up to date on the latest Carboy Winery news, join the wine club, or host your next event with us! Visit us online at carboywinery.com or follow us on Instagram.
Deerhammer and Eddyline Brewery Are Building The Crank N’ Hammer Trail In Buena Vista With Distilled Beer
Deerhammer and Eddyline debuted Trail Forge Whiskey last year, a project now five years in the making that has raised $25,000 in funds for the creation of the new Crank 'n Hammer trail in Buena Vista. The next single barrel bottling of Trail Forge will be available in May.
BUENA VISTA, CO— Deerhammer and Eddyline debuted Trail Forge last year, a project now five years in the making that has raised $25,000 in funds for the creation of the new Crank 'n Hammer trail in Buena Vista. The next single barrel bottling of Trail Forge will be available in May.
The concept for Trail Forge was conceived in 2018 as an unexpected excess of IPA cans that Eddyline wanted to make good use of while the beer was fresh. A squad of volunteers from the Buena Vista Singletrack Coalition hand poured each of these cans, 10,000 gallons worth, of Crank Yanker into the still at Deerhammer. “All of the volunteers thought it was so awesome that this work was going to make whiskey that was going to make trails,” says Deerhammer Founder & Owner Lenny Eckstein. “And that’s exactly what happened.”
The Crank n’ Hammer trail is a 2.1 mile section connecting Camp Elevation South with Fistful of Dollars, a loop that will avoid car traffic on CR 304. Volunteers for Outdoor Colorado will be building a portion of this highly anticipated bikeway on May 13 and 14, and the full distance is slated for completion during the upcoming warm months.
Buena Vista institutions Deerhammer and Eddyline were both founded in part because of the surrounding Arkansas Valley trail system that they biked on long before they crafted spirits and beers for the growing number of locals and visitors in the area. Owners Lenny Eckstein of Deerhammer and Brian England of Eddyline have only gotten more passionate about these nearby trails as they raise their families in the area, and cultivate community over pints and drams aprés mountain biking. Over the years they have collaborated on various barrel aged beer projects, with their latest endeavor to craft Deerhammer whiskey from Eddyline beer inspired by and in support of Buena Vista’s extensive trail system.
This unique category of spirits— referred to Bierschnapps in Germany– is beer distilled into spirit. The grain bill on its own might yield a malt whiskey, “but with the flavor addition of the hops added in the boil and post-fermentation, this spirit takes a turn away from more traditional whiskey notes,” says Eckstein. “It hits a hybrid flavor profile that would likely intrigue any whiskey purist, and at the same time lure in those that typically reach for a hoppy beer rather than a pour of whiskey.”
The latest expression of Trail Forge was aged 4.5 years and will be at a cask strength of 110 proof. “The extra time in the barrel definitely rounds out the typical citrus hop notes into more of a subtle, fruit-forward essence,” says Eckstein. “Cantaloupe meets blueberries meets lemongrass and peppercorn. It almost hits me more like a brandy than a whiskey.”
Created by local mountain biker Brinkley Messick, who has helped to build many trails in Buena Vista and beyond, the collectible Trail Forge label artwork features beer and whiskey elements, and local topography to boot. This second bottling of Trail Forge will become available at Deerhammer and Eddyline in May, just in time to welcome peak mountain biking season in the Arkansas Valley.
For more information about Trail Forge, contact Emily Hutto at hutto@radcraftbeer.com.
ABOUT DEERHAMMER
Steeped in Tradition. Crafted in Colorado.
Amy and Lenny Eckstein founded Deerhammer in 2010. Drawn to Buena Vista, Colorado by the whitewater currents of the Arkansas River, their passion for whiskey is driven by that same adventurous spirit. As artisans and business owners, Amy and Lenny’s process is defined by a deep curiosity for the history of spirits and a thoughtful analysis of each individual step of the distilling process. Deerhammer's cornerstone contribution to the field of American craft spirits, Single Malt Whiskey, has become the company's flagship product. Deerhammer also distills Whitewater Whiskey, Buena Vista Brandy, and Dutch Style Gin. Find the distillery online at deerhammer.com.
ABOUT EDDYLINE BREWERY
Eddyline Taproom & Brewery is one of Colorado’s fastest growing microbreweries. Since 2009, Eddyline has been focused on creating unique ales and lagers of the highest quality while representing the state’s outdoor enthusiasts. Our 16-ounce cans are infinitely recyclable, preserve the quality and freshness of the beer and are easily transportable for your favorite outdoor adventures. Eddyline works closely with local groups to help improve trails, river parks, and strongly believes in being an active steward of the local Chaffee County community. Find the brewery online at eddylinebrewing.com.
Deerhammer Presents Cask Savant in collaboration with Crooked Stave
“To our knowledge this is the very first example of a spirit born from a 100% Brettanomyces yeast fermentation,” says Deerhammer Founder and Head Distiller Lenny Eckstein.
BUENA VISTA, CO— Deerhammer presents the second bottle in its Progeny Series crafted in collaboration with Crooked Stave. Cask Savant is now available in limited quantities at Colorado retailers.
The Progeny Series is a lineup of small-batch spirits created through inspired partnerships between Deerhammer and other crafters in Colorado. Cask Savant is the second official spirit in this series coming after a whiskey and chocolate pairing with Cultura Chocolate, and an array of barrel aging projects with the likes of Wit’s End Brewing Company, Call To Arms Brewing, and Colorado Cider Company.
In 2015, Deerhammer lay Crooked Stave Hop Savant— a hoppy Brett beer— to rest in heavy toast light char American oak casks. The results of this 50% ABV spirit play out with notes of blackberry jam, sage brush, orange peel, hazelnut, toasted bread crust, and a spectacular interlacing of funky lupulin spice; all of which have culminated in a remarkable dram that you will not taste the likes of anywhere else.
“Getting to work with a local Colorado distillery that is truly hands-on, making their own wash, fermenting, and distilling is something I wanted to do since I started Crooked Stave. Deerhammer is that perfect partner,” adds Crooked Stave Owner and Brewmaster Chad Yakobson.“I think it's truly amazing the time and love that went into the creation of Progeny Series No. 2 ~ Cask Savant. For Lenny and his team to devote five years to aging this wild and adventurous spirit is something unique.”
“To our knowledge this is the very first example of a spirit born from a 100% Brettanomyces yeast fermentation,” says Deerhammer Founder and Head Distiller Lenny Eckstein, “and those hallmark, rustic, funky-fruit Brett characteristics have materialized big time!”
Cask Savant is available in limited 750ML bottles at select Colorado retailers with an SRP of $69.99 while supplies last.
Deerhammer is currently aging more Progeny Series spirits in Redstone Meadery and Carboy Winery barrels, among others, that will be released in coming months to years.
For more information about Cask Savant or Deerhammer, contact Emily Hutto at hutto@radcraftbeer.com.
ABOUT DEERHAMMER
Steeped in Tradition. Crafted in Colorado.
Amy and Lenny Eckstein founded Deerhammer in 2010. Drawn to Buena Vista, Colorado by the whitewater currents of the Arkansas River, their passion for whiskey is driven by that same adventurous spirit. As artisans and business owners, Amy and Lenny’s process is defined by a deep curiosity for the history of spirits and a thoughtful analysis of each individual step of the distilling process. Deerhammer's cornerstone contribution to the field of American craft spirits, Single Malt Whiskey, has become the company's flagship product. Deerhammer also distills Whitewater Whiskey, Buena Vista Brandy, and Dutch Style Gin. Find the distillery online at deerhammer.com.
ABOUT CROOKED STAVE
Founded in 2010, Crooked Stave is a modern, artisan brewery with a quality-driven focus. The brewery strives to blend science and art through creativity and following our passion. Located in Denver’s Sunnyside neighborhood, Crooked Stave is recognized throughout the world for complex and creative wild and sour, barrel-aged beers and a variety of traditional and innovative ales and lagers of all kinds. Crooked Stave invites beer-lovers to visit the Crooked Stave tap rooms located at the brewery, as well as in Fort Collins at The Exchange, and seek out Crooked Stave beer offerings wherever sold. For more information, follow Crooked Stave on Facebook, Instagram, and Twitter.
RadCraft Industry Relief Coloring Book to Support James Beard Foundation Open For Good Campaign
Download this coloring book featuring craft breweries, distilleries, and malthouses that supports the James Beard Foundation Open for Good campaign to ensure that independent restaurants survive and come back stronger.
The craft beverage-centric marketing company RadCraft went live today with a downloadable coloring book for which proceeds will support the James Beard Foundation’s Open For Good campaign.
The RadCraft Industry Relief Coloring Book features the logos of thirteen of the company’s partner malthouses, breweries, and distilleries (listed below) brought to life by Content Coordinator Shelby Martin. These companies, among many others, conceived this fundraising effort through an industry relief Zoom chat that RadCraft hosts monthly to discuss issues facing the beverage community. The group voted on the James Beard Foundation’s Open For Good campaign to receive all proceeds for the coloring book.
For more than 30 years, the James Beard Foundation has promoted Good Food For Good™ by giving chefs a voice and the tools they need to make the world more sustainable, equitable, and delicious. As a result of the COVID-19 pandemic, the James Beard Foundation launched the Open for Good campaign to ensure that independent restaurants not only survive, but that the industry is able to rebuild stronger than before.
“It’s been an incredibly challenging year for the independent food and beverage industry which employs over 11 million people nationwide.” said Kris Moon, Chief Operating Officer of the James Beard Foundation “After the pandemic hit, the Foundation quickly directed all of our resources to helping the industry to survive this crisis. We are only able to continue that work thanks to the generous contributions of partners such as RadCraft. We are incredibly grateful for their support as we work to keep helping the industry remain Open for Good.”
Open for Good programs provide critical resources to help independent restaurants build the capacity to come back stronger, more equitable, more sustainable, and more resilient. Learn more at jamesbeard.org/openforgood and contact JamesBeard@magrinopr.com with media inquiries about the foundation.
The RadCraft Industry Relief Coloring Book is available for download on Issuu. Those who download and print are encouraged to share their art on social media with the #radcraftindustryrelief hashtag.
Contact Founder & CEO Emily Hutto at hutto@radcraftbeer.com for a downloadable media copy of the coloring book, or with questions about RadCraft.
Participating RadCraft Partners
Bonfire Brewing
Boulder Spirits
Deerhammer Distillery
Karl Strauss Brewing Company
Laws Whiskey House
Lone Tree Brewing Company
Murphy & Rude Malting
Pagosa Brewing
Root Shoot Malting
Ska Brewing
The Empourium Brewing Company
Thirsty Monk Brewery
Woods Boss Brewing
ABOUT RADCRAFT
Founded in 2012 by Emily Hutto, RadCraft provides communications support to barley crafters. From breweries and distilleries to maltsters and their affiliates, RadCraft’s partners are makers of thoughtful products and cultivators of radical ideas. Beers and spirits should tell stories about brands, and RadCraft loves a good story. Lean more at radcraftbeer.com.
ABOUT THE JAMES BEARD FOUNDATION
The James Beard Foundation promotes Good Food For Good™. For more than 30 years, the James Beard Foundation has highlighted the centrality of food culture in our daily lives. Through the variety of industry programs that educate and empower leaders in our community, the Foundation has asserted the power of food to drive behavior, culture, and policy change. The organization is committed to giving chefs a voice and the tools they need to make the world more sustainable, equitable, and delicious for everyone. As a result of the COVID-19 pandemic, the James Beard Foundation launched the Open for Good campaign to ensure that independent restaurants not only survive, but that the industry is able to rebuild stronger than before. For more information, subscribe to the digital newsletter Beard Bites and follow @beardfoundation on Facebook, Twitter, Instagram, and TikTok. The James Beard Foundation is a national not-for-profit 501©(3) organization based in New York City.
Why Rapids & Grass is a Brewer's Favorite Festival, Even When They Can't Go
Why Rapids & Grass in downtown Buena Vista, Colorado is a brewer’s (and distiller’s) favorite festival.
Photo by Zach Mahone @ South Main Co.
“The beer is great, the music is fire, and the venue is laid out wonderfully.”
That’s Ashleigh Carter, the co-founder and head brewer of Bierstadt Lagerhaus. She’s not alone.
You know it’s a good sign when you see a brewer at a beer festival. And in this case, the Rapids & Grass festival in Buena Vista is packed full of them— especially in anticipation of the festival’s rafting component.
Rapids & Grass is so much more than just a beer fest; it’s an opportunity to get to the mountains, enjoy the river, and get social. Although the festival has decided to skip this year, keeping public health and safety in mind, it still goes down as one of our favorite festivals -- and here’s why the brewers agree.
“The Rapids & Grass beer festival is unlike any other beer festival I have attended. I have traveled all over the country and poured at a few different beer festivals in Europe and none of them are as laid back and chill as Rapids & Grass,” shares Skip Schwartz, wood cellar and innovation lead at WeldWerks Brewing, “Attendees have access to some of the best beer Colorado has to offer at their fingertips with a relaxed, no lines or waiting. Last year was my first time attending and I know why I will be going back in the future. Never have I worked a festival with my shoes off and my pants rolled up and it fit into the atmosphere of the festival. Not to mention a water gun fight broke out mid-festival with a few other brewers, which was a lot of fun!”
Jordan Wheeler, senior packaging operator at WeldWerks Brewing adds, “Ummm everything Skip said. It’s definitely a festival I want to attend every year. It will never get old pouring beautiful beer with such a beautiful backdrop.”
There’s no arguing that the festival’s venue is one that is hard to rival. It also makes for a perfect location for brewers to also kick back, relax, and hang out with each other.
“Obviously Buena Vista is beautiful,” shares Carter, “and really the beer is just a small part of the fest.”
“What makes it unique is how many brewers actually participate,” Carter continues, “We all get to hang out and camp together the night before and night of the festival, so there is that added social aspect that makes it fun to participate.”
It’s not just the brewers who enjoy it, either.
“It’s an honor to get to pour our whiskey amongst some of the best beers around, and it’s inspiring to see what these brewers continually offer up such bad ass expressions of their craft,” says Lenny Eckstein, founder & head distiller at Deerhammer in downtown Buena Vista, “It’s always been Deerhammer’s approach to bring innovation and creativity to whiskey. A huge part of this is fueled for us by those on the beer side of the fence.”
Not to mention, the festival draws huge crowds to the Arkansas Valley, boosting tourism and the area’s economic viability.
“There’s this ongoing effort to bring visitation to BV throughout the year,” shares Eckstien, “The thing about Rapids and Grass is that the crowd that comes up here, who’ve maybe blazed through BV or heard of our hot springs or killer mountain bike trails, or whatever, when they come here for Rapids & Grass they are getting full exposure to the full spectrum of awesomeness that BV has to offer. Deerhammer is PACKED during Rapids and Grass. It’s a great crowd who comes here looking to enjoy this place.”
To our friends Sarah, Shane, and their great Rapids & Grass partners, we love you and we miss you. Thank you for bringing world-class beer and music to Buena Vista.
— Words by Karen Mills
Deerhammer To Release Exclusive Run of Elevation Apis IV Quad Barrel Finished Bourbon
Today Deerhammer releases Elevation Apis IV Quad Barrel Finished Bourbon.
BUENA VISTA, CO— Today Deerhammer releases a spirit that represents one of Colorado’s most compelling craft brewery-distillery collaborations: Elevation Apis IV Quad Barrel Finished Bourbon.
It starts with a beer, like all good whiskey stories do. Apis IV is a Dark Belgian-Style Ale brewed in the Trappist tradition and is one of the oldest recipes at Deerhammer’s neighbor, Elevation Beer Company in Poncha Springs. With a touch of locally sourced honey from Beekeepers Honey Boutique in Salida, the name Apis is a nod to the hardworking genus of the honeybee that help make this beer possible. Boasting notes of plum, fig, and molasses, Apis IV has a medium to heavy mouthfeel and finishes with subtle floral hops.
Deerhammer used Elevation’s Apis IV barrels to finish a batch of its Bourbon, already aged for two years in charred new oak. This barrel quickly became the honey barrel (or the beloved barrel) at the distillery and was an obvious choice when selecting an exclusive spirit to be sold at Total Wine & More in Denver, Colorado.
“This is one batch of bourbon with a very interesting journey from grain to bottle,” says Deerhammer Owner and Head Distiller, Lenny Eckstein. “I’ve never known of another spirit go into a beer barrel with such complexity to contribute to the bourbon. It’s almost like a fortified wine cask finish— the fruit notes that mingle with the malt are unreal.”
Beginning today, Deerhammer’s Elevation Apis IV Quad Barrel Finished Bourbon is available at Total Wine & More. This very limited quantity is for sale while supplies last.
For more information about this spirit, Deerhammer, or Elevation Beer Co., contact Emily Hutto at coop@radcraftbeer.com.
ABOUT DEERHAMMER
Steeped in Tradition. Crafted in Colorado. Amy and Lenny Eckstein founded Deerhammer in 2010. Drawn to Buena Vista, Colorado by the whitewater currents of the Arkansas River, their passion for whiskey is driven by that same adventurous spirit. As artisans and business owners, Amy and Lenny’s process is defined by a deep curiosity for the history of spirits and a thoughtful analysis of each individual step of the distilling process. Deerhammer's cornerstone contribution to the field of craft spirits, American Single Malt Whiskey, has become the company's flagship product. Deerhammer also distills a Straight Bourbon, Hickory Smoked American Whiskey and Straight Rye Whiskey. Find the distillery online at deerhammer.com.
ABOUT ELEVATION BEER CO.
Proudly operating in the remote mountain town of Poncha Springs (just 17 miles from Monarch Mountain), Elevation Beer Co. is more than just a beer company— we are a family, a community, and a collective of ordinary people doing extraordinary things. Dedicated to creating sustainable, meaningful careers in rural Colorado, we take the preservation of our home as seriously as we do the quality of our beer. Taste our flagship 8 Second Kolsch and a lineup of other usual suspects and seasonals at our tasting room, and in canned 6-packs and specialty bombers across Colorado, Wyoming and soon Utah. Go higher at elevationbeerco.com.
RadCraft 2017 Year In Review
In 2017, RadCraft's partners brewed more than 93,000 BBL of beer, employed 1,154 people, and contributed more than $100,000 to charity.
RadCraft’s partners brewed more than 93,000 BBL of beer, malted 400,000 pounds of barley, and distilled a small but significant volume of American Single Malt whiskey in 2017.
photo by Emily Sierra Photography
Last year our partners employed 1,154 people across the country, and served their world-class beer in five states. They debuted more than 15 packaged products on the market, which included Strange Craft’s 125th anniversary beer for The Brown Palace Hotel and Spa and Deerhammer’s first extension of their flagship product, Port Cask Finish American Single Malt.
RadCraft partners contributed more than $100,000 to charitable efforts throughout the calendar year.
A few of RadCraft’s tribe dug deep into their brands, refreshing and in some cases completely overhauling their label design and beyond. Lone Tree Brewing Co. underwent a complete company rebrand via Anthem Branding in the spring, and later in the year Bonfire Brewing began refreshing their canned beer labels one by one.
Lone Tree Brewing Company was awarded a gold medal for its Mexican Lager and a silver medal for its Hop Zombie IPA at the 2017 Great American Beer Festival® in the American Style Lager or Light Lager category and the Imperial Red Ale category, respectively. RadCraft partners also brought home awards from the San Diego International Beer Festival and the Colorado State Fair, among others.
Strange Craft joined forces with Wit's End Brewing Co. on Denver's first brewery co-tasting room and brewhouse at Strange's location on Zuni Street. Wit’s End Head Brewer Tyler Bies took over as Head Brewer of both brewing operations in December 2017.
Asheville-born Thirsty Monk, brewer of Belgian-Rooted Modern Ales and operator of world-recognized craft beer bars expanded its family of pubs to Denver, Colorado and Portland, Oregon. The Monkification of these locations is underway.
That’s only a snapshot of what our partners are up to. Here are their complete 2017 Year in Reviews.
Strange Craft Beer Co. / Wit’s End Brewing Co.
RadCraft secured more than 2,000 earned media placements for our partners in 2017. We helped with the launch of a new brewery brand— congratulations to Spice Trade Brewing on all of its successes in year one— and the development of online presence for a company that’s been thriving for more than 13 years— props to The MBM Group, which also hired its first managing partner Anna Nadasdy this year.
photo by Colin Bridge
In February, RadCraft Founder Emily Hutto launched the #dailystout campaign. Learn more about the effort and its 2018 development here.
In May, Little Shop of Floral made more than 20 bouquets of #GrowlerFlowers using our old growlers for our Moms on Mother’s Day. This was the soft launch of The Growler Flowers Project, a hashtag on Instagram and Twitter. There is so much more to come.
Over the summer we challenged beer-loving photographers to submit their depiction of “Summer Beer” in the Summer Session Photo Contest. The winner, Chris Rand, won our hearts with this photo of Bella and a Mountain Tap Brewery Crowler.
Throughout the year RadCraft had the honor of participating in several educational functions dedicated to professionals in the craft marketing space. If you would like resources from any of these conferences and events, feel free to reach out.
In January, our Founder Emily Hutto gave a presentation at the January Business of Beer event at Comrade Brewing advocating social media as a market research tool.
In March she moderated a panel during Colorado Craft Beer Week that celebrated the community of the breweries along the C-470 Corridor (Keep up the #C470beer hashtag, folks!), and another discussion on best practices for brewpub marketing at the inaugural Beer Marketing & Tourism Conference.
In November she had the opportunity to speak at both the North Carolina Craft Brewers Conference and the Colorado Brewers Summit about best practices for brewery blogging and brewery public relations strategies, respectively.
Also in 2017, RadCraft was stoked to be included in two podcast episodes, both focused on our favorite topic: craft beer marketing. Thank you to Steve Schmidt at Market the Brew and Ryan Wheaton at Branding Brews for their time and great conversations!
Market The Brew, Episode 030: PR: Authentic Narratives for Unique Breweries
Branding Brews, Episode BB020: Creating a Content Calendar
In December, RadCraft celebrated its 5th anniversary. Read our reflections on five years in business here.
photo by The Brewtography Project
WHAT TO EXPECT IN 2018
We're currently in the throws of Stout Month, using the hashtag #dailystout to document our fundraising efforts for Water For Good.
We're excited to welcome Ska Brewing to our tribe of radical crafters. Say hello to Ska, everyone!
We're heading to Nashville for the Craft Brewers Conference in April, where we're collaborating with fellow craft marketing companies— Promote The Brew, CODO Design, and more— as co-expo vendors. Get ready.
We couldn't do what we do without our partners, our collaborators, and our friends in the craft beer community. Raising our glasses to everyone who contributed to a successful 2017 at RadCraft. Cheers to 2018!