RadCraft’s partners brewed more than 93,000 BBL of beer, malted 400,000 pounds of barley, and distilled a small but significant volume of American Single Malt whiskey in 2017.
photo by Emily Sierra Photography
Last year our partners employed 1,154 people across the country, and served their world-class beer in five states. They debuted more than 15 packaged products on the market, which included Strange Craft’s 125th anniversary beer for The Brown Palace Hotel and Spa and Deerhammer’s first extension of their flagship product, Port Cask Finish American Single Malt.
RadCraft partners contributed more than $100,000 to charitable efforts throughout the calendar year.
A few of RadCraft’s tribe dug deep into their brands, refreshing and in some cases completely overhauling their label design and beyond. Lone Tree Brewing Co. underwent a complete company rebrand via Anthem Branding in the spring, and later in the year Bonfire Brewing began refreshing their canned beer labels one by one.
Lone Tree Brewing Company was awarded a gold medal for its Mexican Lager and a silver medal for its Hop Zombie IPA at the 2017 Great American Beer Festival® in the American Style Lager or Light Lager category and the Imperial Red Ale category, respectively. RadCraft partners also brought home awards from the San Diego International Beer Festival and the Colorado State Fair, among others.
Strange Craft joined forces with Wit's End Brewing Co. on Denver's first brewery co-tasting room and brewhouse at Strange's location on Zuni Street. Wit’s End Head Brewer Tyler Bies took over as Head Brewer of both brewing operations in December 2017.
Asheville-born Thirsty Monk, brewer of Belgian-Rooted Modern Ales and operator of world-recognized craft beer bars expanded its family of pubs to Denver, Colorado and Portland, Oregon. The Monkification of these locations is underway.
That’s only a snapshot of what our partners are up to. Here are their complete 2017 Year in Reviews.
Strange Craft Beer Co. / Wit’s End Brewing Co.
RadCraft secured more than 2,000 earned media placements for our partners in 2017. We helped with the launch of a new brewery brand— congratulations to Spice Trade Brewing on all of its successes in year one— and the development of online presence for a company that’s been thriving for more than 13 years— props to The MBM Group, which also hired its first managing partner Anna Nadasdy this year.
photo by Colin Bridge
In February, RadCraft Founder Emily Hutto launched the #dailystout campaign. Learn more about the effort and its 2018 development here.
In May, Little Shop of Floral made more than 20 bouquets of #GrowlerFlowers using our old growlers for our Moms on Mother’s Day. This was the soft launch of The Growler Flowers Project, a hashtag on Instagram and Twitter. There is so much more to come.
Over the summer we challenged beer-loving photographers to submit their depiction of “Summer Beer” in the Summer Session Photo Contest. The winner, Chris Rand, won our hearts with this photo of Bella and a Mountain Tap Brewery Crowler.
Throughout the year RadCraft had the honor of participating in several educational functions dedicated to professionals in the craft marketing space. If you would like resources from any of these conferences and events, feel free to reach out.
In January, our Founder Emily Hutto gave a presentation at the January Business of Beer event at Comrade Brewing advocating social media as a market research tool.
In March she moderated a panel during Colorado Craft Beer Week that celebrated the community of the breweries along the C-470 Corridor (Keep up the #C470beer hashtag, folks!), and another discussion on best practices for brewpub marketing at the inaugural Beer Marketing & Tourism Conference.
In November she had the opportunity to speak at both the North Carolina Craft Brewers Conference and the Colorado Brewers Summit about best practices for brewery blogging and brewery public relations strategies, respectively.
Also in 2017, RadCraft was stoked to be included in two podcast episodes, both focused on our favorite topic: craft beer marketing. Thank you to Steve Schmidt at Market the Brew and Ryan Wheaton at Branding Brews for their time and great conversations!
Market The Brew, Episode 030: PR: Authentic Narratives for Unique Breweries
Branding Brews, Episode BB020: Creating a Content Calendar
In December, RadCraft celebrated its 5th anniversary. Read our reflections on five years in business here.
photo by The Brewtography Project
WHAT TO EXPECT IN 2018
We're currently in the throws of Stout Month, using the hashtag #dailystout to document our fundraising efforts for Water For Good.
We're excited to welcome Ska Brewing to our tribe of radical crafters. Say hello to Ska, everyone!
We're heading to Nashville for the Craft Brewers Conference in April, where we're collaborating with fellow craft marketing companies— Promote The Brew, CODO Design, and more— as co-expo vendors. Get ready.
We couldn't do what we do without our partners, our collaborators, and our friends in the craft beer community. Raising our glasses to everyone who contributed to a successful 2017 at RadCraft. Cheers to 2018!